GBIP in the USA: Digital health innovation
Explore global opportunities in digital health
Innovate UK is inviting UK SMEs working in digital health to apply for the Global Business Innovation Programme, targeting the United States – the world’s largest healthcare market.
Up to 15 selected businesses will take part in a structured programme designed to accelerate international growth and collaboration. The programme includes a preparation phase, a tailored five-day market visit to the USA, and post-visit 91Ï㽶»ÆÉ«ÊÓƵ to help businesses build partnerships and scale globally.
Focus areas
This GBIP focuses on artificial intelligence, data-driven and emerging technologies in:
- primary care
- women’s health
- mental/behavioural health
- healthy ageing and longevity
- chronic condition management
Why the USA
The US healthcare system is rapidly transforming to better manage chronic diseases, driven by shifting consumer preferences, advancing technology, policy changes, and strong investor interest. Patients now expect more accessible and seamless care, fueling a surge in virtual health - telehealth visits in late 2021 were still over 1,300% higher than pre-pandemic levels.
Innovations like wearable tech and remote monitoring are enabling more self-service and home-based care, reducing the need for frequent in-person visits. Spending on remote care could reach $265 billion by 2025, and healthcare continues to attract major investment, with over 10% of 2021 funds directed to the sector.
Benefits of applying
Participants will get a chance to:
- explore digital health opportunities in the US
- understand the challenges and opportunities of doing business in the USA
- gather insight on what is required to take a digital healthcare solution to market
- engage with potential collaborators and partners, and build networks
- receive 91Ï㽶»ÆÉ«ÊÓƵ from Innovate UK experts
A programme briefing took place on 13 May 2025. You can .
Applications close on Sunday 8 June 2025.
Find out more and .
First published 23 May 2025