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Pop-up shops are used in many business sectors as a form of non-traditional retail. The motives for opening a short-term retail business or location in Northern Ireland can be varied, and will depend upon the business opportunity you are trying to exploit. A pop-up shop can be a very effective business model for:

• starting a new business
• moving into a new market
• building brand awareness
• testing business ideas

Testing the market as a start-up

Pop-up shops provide potential entrepreneurs with a fantastic test bed for their business ideas. Finding finance for a new business idea can be a problem for potential entrepreneurs. Setting up a fixed-term business, with a strong business plan, can open up doors to finance. Demonstrating proven sales in a real world setting provides important evidence of a business's viability.

An existing business moving into a new market

Established businesses can use the pop-up concept can be a way to test a new business direction or market opportunity. Opening a pop-up shop allows a separation from your main business, allowing you to manage risk when moving into a new market.

Pop-up shops are a great way of moving into a new business area. Find out more about changing direction in business in find new business opportunities.

Get more information on issues facing businesses trading for short periods in financial advice for seasonal businesses.

Publicity and brand awareness

If your business has an established brand or product, opening a pop-up shop can be a great tool to:

• strengthen brand loyalty among existing customers
• create excitement and attract new customers
• build a local or regional buzz around your business

Obvious opportunities are available in traditional locations such as shopping centres or outlet centres in Northern Ireland. However, creating an 'event' feel could mean seeking a location for your retail or service pop-up in a non-traditional premises or area - see how to find the right premises for a pop-up shop.

Pop-up shops are known for brand-driven and product-focused short-term sales. However, the same business fundamentals and regulations apply to pop-up shops as to any other form of business. Planning how to set up and operate your business can make the difference between success and failure.

It is important to consider:

1. Conduct market research and develop a business plan

Businesses succeed when they spot a market opportunity and exploit it fully. This requires careful research of the local market, to find out if demand for a product, service or business type justifies your investment - see research and develop your business ideas, new products and services.

Producing a business plan can help you assess if your idea is viable, and is a pre-requisite if you need finance to set up your pop-up shop. The business model's short term can help define variable costs such as stock better, but you should be prepared for high fixed costs - speedy connection of services and utilities at start-up is essential. Find out more information on effective planning in write a business plan: step-by-step.

An important consideration when planning your business idea is VAT thresholds and rates. If your business is trading for a short time you may not meet the thresholds, but voluntary registration may be beneficial - see registering and getting started with VAT.

2. Choose your location

Location and premises are vitally important to the success of your pop-up shop - see find the right premises for a pop-up shop.

3. Get the finance right and protect your business

Pop-up shops will generally require good levels of stock at start up, and responsive restocking to keep the business going. This may require finance facilities in your bank or other forms of finance - see choose the right finance when starting up.

A pop-up shop may find difficulties in stock storage and business security. Petty theft or even a major theft of stock could cripple a short-term business. Assess your risks and plan for the worst to ensure your business remains safe - see business insurance: the basics.

4. Employing people in the short term

Your pop-up business may require additional staff during its operation. Employment law still applies to this form of business, so you will need to think about how to manage your employees. A business operating for a defined term may require employees hired on fixed-term contracts, or part-time workers. For more information see taking on staff.

5. Complying with regulations and business licences

Pop-up businesses need to comply with the regulations in their particular business sector, and find out if a business licence is required before your business can operate. You can use our tool to find out if you require a business licence.

Location is a key element to pop-up shop success. A short term business cannot compete effectively in traditional advertising markets, so footfall and accessibility hold greater importance.

Points to consider include:

• A pop-up retail shop should ideally be located in, or near to, a prime retail area. Few high streets, town centres or retail parks will be operating a 100 per cent occupancy rate so you should be able to find suitable prime location premises.
• An established business may prefer to use traditional retail space in a shopping centre to promote their service or new product. Large centres will be familiar with short term arrangements, whether in full shop units or pop-up units in a concourse.
• Using a vacant shop premises can bring other benefits.  Vacated shops may retain some fixtures and fittings from the previous let, which could be utilised to reduce costs eg a kitchen area, point of sale furniture and fittings.
• Non-traditional premises can be a lure to potential customers. A disused warehouse, street trading or office premises may be an option for a pop-up business. Check with your local council about operating a business within particular premises on a short term basis - see local council contact details in Northern Ireland.

Negotiating a short term let

Commercial landlords typically prefer the stability of long-term leases. However, many recognise the benefits of short-term agreements, including:

• generating income from otherwise vacant properties
• demonstrating the area鈥檚 potential customer footfall to prospective tenants

You should contact local commercial agents to discuss your plan. Agents can be key brokers in persuading reluctant landlords to let their premises for the short term. Talking through your idea can allay any fears, and if you hope to build a more permanent business if your pop-up shop is a success, this may be an opportunity for a future long term let.

Occupying previously vacant retail premises may mean the property incurs an increase in rates. It is important to establish at the outset how any increase will be paid for - see non-domestic vacant rating.

The success of your pop-up shop in Northern Ireland will largely depend on the number of customers you can get through the door. Planning your marketing campaign is an important part of your overall business strategy. The short term nature of a pop-up shop means your marketing should be innovative and targeted to provide the greatest impact.

Creating a buzz

Pop-up shops rely heavily on word of mouth to drive interest and footfall. Your aim should be to access as many local 'networks' as possible. Start with family, friends, business associates and your wider social circle.

The local business community is another great way to generate interest - see Northern Ireland business networks.

The offers a range of business services and networking events.

Your marketing spend will depend on the ultimate aims of your pop-up shop - a fast turnaround operation looking to sell limited stock may not need a great deal of marketing. Those businesses using a pop-up shop to test the market, should look to spend more on attracting customers.

For more information on marketing see:

• create your marketing strategy
• marketing on a tight budget
• market research and market reports

Think about the possibilities of partnering with other local businesses to offer discounted rates on your product or service to drive customers through your door.

Social media

Pop-up shops operating with a small budget should see social media as a great way of generating interest - see social media for business.

Traditional advertising

Depending on the expected operating period of your pop-up shop, some forms of traditional advertising may be useful to drive sales. One of the more common forms of quick and cheap advertising is running a leaflet campaign.

You should think about press releases as a way of generating interest in your pop-up business. You may have a unique product, service or innovative business model which could attract media interest. Think of local newspapers and magazines which could take an interest in your business, and some free publicity may be possible.

Creating a poster for your pop-up shop can be a great tool for raising interest. Some local businesses may be open to the possibility of using some window or shop space for your poster, perhaps on a reciprocal basis.

For further information see traditional marketing.

Pop-up shops have a reputation for opening unexpectedly in interesting locations, trading quickly on the buzz they generate, and can close suddenly when their business goals have been met.

However, if you are planning to open a pop-up retail shop, you need to be aware that consumer law applies equally to your business as to any other - see how to trade and treat customers fairly.

Trading fairly as a pop-up shop

Whenever you sell goods to a customer you have certain responsibilities. This applies to a pop-up shop as well as to any other retail business. The goods you sell must be accurately described, of a satisfactory quality, and be fit for purpose.

Understanding customers' rights when buying goods, and their rights to reject goods, is important for the successful operation of a pop-up retail business - see customer protection.

If the goods you sell to customers do not meet legally entitled expectations, you may have to provide a refund or compensation by repair or replacement - see returns and refunds, warranties and complaints.

For information on working with the Northern Ireland Trading Standards Service to stay within the law, see fair trading, trade descriptions and Trading Standards.

Seasonal and Sunday trading

Seasonal businesses are commonly run according to the pop-up model, for example a gift store opening in the run-up to Christmas. If your business is operating for a short period you need to give consideration to pressures on stocking levels, cash flow and staffing - see financial advice for seasonal businesses.

You should also work with your local district council to operate within defined Sunday opening periods - see seasonal and Sunday trading.

Health and safety

If you store goods on your premises you have a responsibility to assess the implications and take steps to control risk - see storing goods and materials safely.

For more detailed information on your legal responsibilities for health and safety in your business read what you need to do about health and safety.

For more information on opening a retail shop see:

• start a retail business
• retail business finances

Setting up and running a pop-up restaurant involves all the food safety and hygiene issues associated with any other form of food business. The challenge for a pop-up restaurant is to implement all the necessary processes and protections to get trading within a short period.

Points to consider include:

1. Style of restaurant

When opening a pop-up restaurant, consideration needs to be given to the style of food you'll be serving, and linked to this is the style and 'theme' of the restaurant you wish to operate. Many pop-up restaurants concentrate on providing good fresh, local produce to attract both regular local restaurant patrons, and tourists wanting to sample the best of Northern Ireland.

Alternatively, you may wish to exploit a gap in the local market - is there a lack of restaurants serving food of a particular country, continent or style? It is important to consider at least some basic market research to see if a gap exists.

2. Finding the right location

A major challenge of a starting a pop-up restaurant is finding appropriate premises.  You may need to adapt premises to the needs of your business and this may require planning permission - if in doubt you should .

When you are taking your first steps to open a pop-up restaurant, contact your local district council environmental health team for general advice - see local council contact details in Northern Ireland.

You can also use our property finder tool to search for commercial property in Northern Ireland.

3. Safe catering

Your new pop-up restaurant may only plan to trade for a set period, and you'll want to open as soon as possible to begin trading. However there are no shortcuts when it comes to food safety standards. Food premises in Northern Ireland are required to register and apply for approval with their local district council at least 28 days before opening. Find application forms and guidance from your local council by searching for your licence and compliance requirements.

Food business operators must comply with general food law and food hygiene legislation - see food safety and hygiene.

4. Workplace health and safety

Food businesses must ensure food is stored correctly to comply with food hygiene requirements. This involves providing clean storage areas, the correct equipment for refrigeration and effective monitoring and control of temperatures, and effective training for staff who handle food - see hygiene for food businesses.

For further information on health and safety issues you must consider when setting up a pop-up restaurant, see what you need to do about health and safety.

Pop-up shops are temporary retail spaces. This short-term approach to running a business may be a good way to let you test a business idea or try your skills as a business owner. If you are already in business, a pop-up shop may help you to build your brand and increase sales.

Top tips for pop-up shops

The following six tips outline how you can successfully set up a pop-up shop:

1. Research your market

   Make sure you're fully aware of the marketplace that you plan to operate your pop-up shop in. Research significant trends, drivers and potential competitors - see market research and market reports.

2. Find the right premises

   Location is a key element to pop-up shop success. Take time to find quality premises in a good location and negotiate the right deal for a short-term let - see renting commercial property.

3. Get the finance right

   Every new business needs money when starting up and pop-up shops require good levels of stock to start-up. Create realistic financial forecasts and research finance options that are right for your business needs - see business financing options - an overview.

4. Market your pop-up

   The short-term nature of a pop-up shop means your marketing should be innovative and targeted to provide the greatest impact. Access local networks to create a buzz for your pop-up and use social media to generate interest and engage with potential customers - see create your marketing strategy.

5. Protect your business

   A pop-up shop may find difficulties in stock storage and business security. Theft of stock could cripple a short-term business. Assess your risks and make security plans to ensure your business remains safe - see business insurance: the basics.

6. Employ short term staff 

   Employment law still applies to short term businesses so you must know about the steps you need to take when employing people in your pop-up shop - see recruiting staff.