Non-media public relations
The key non-media PR activities you can use to raise the profile of your business including sponsoring events.
Don't see your PR as just something that's directly targeted at the media. You can influence and impress people - including the media - in many ways, not just by getting a mention in a news story.
Try out some of these ideas for raising awareness of your business in your locality or your industry sector using non-media and activity-based PR. For example, you could try:
- giving talks on business and other subjects to organisations, schools and colleges
- joining an organisation and becoming a spokesperson
- sponsoring events such as a school f锚te or exhibition
- sponsoring a local sports team
- organising competitions, initiatives and surveys, possibly in cooperation with a news organisation
- meeting and talking to opinion-formers, journalists and other business people and leaders
- sending letters to the editor on local or industry issues
- helping with, or donating products to charity
- teaming up with suppliers or customers to work on attracting joint publicity
For more information on raising your profile by connecting with the local community, see corporate social responsibility (CSR).
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