Ten questions to ask for a successful advertising campaign
Ten questions to ask to help ensure your advertising campaign is working effectively from understanding objectives to setting clear measures of success.
An advertising campaign can be a successful way to increase sales, as part of your marketing strategy. However, if it is not well run and designed for your needs it may be a waste of money. Here are ten questions you can ask to ensure your advertising campaign is effective:
- Does the agency fully understand your marketing objectives?
- Is the agency demonstrating a good grasp of your market and competition? See choose an advertising agency.
- Is the agency providing regular updates on the campaign鈥檚 progress? See manage your relationship with the advertising agency.
- Have you established clear measures of effectiveness with the agency? See measure performance and set targets.
- Is the campaign meeting its targets, and if not, is the agency proposing solutions to improve it?
- Is the agency adhering to the agreed budget for the campaign? See set an advertising budget.
- Are you getting the best value for the money spent on this campaign?
- Are the ads being placed as scheduled? Is the agency keeping you informed about their placements?
- Are you still working with the same contacts at the agency as initially promised?
- Is the agency continuing to bring fresh and creative ideas to improve your advertising strategy?
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