The audience for your business plan
Your business plan will need to be ready for an external audience to view if you're seeking finance or investment.
There are many benefits to creating and managing a realistic business plan. Even if you just use it in-house, it can:
- help you spot potential pitfalls before they happen
- structure the financial side of your business efficiently
- focus your efforts on developing your business
- work as a measure of your success
A business plan is a document that can be used to secure external funding. Potential investors, including banks, may invest in your idea, work with you or lend you money due to the strength of your plan.
The following people or institutions may request to see your business plan at some stage:
- banks
- external investors - whether this is a friend, a venture capitalist firm or a business angel
- grant providers
- anyone interested in buying your business
- potential partners
You should also remember that a business plan is a living document that will help you monitor your performance and stay on track and will, therefore, need updating and changing as your business grows.
Whether you intend to use your plan internally, or as a document for external people, it should still take an objective and honest look at your business. Failing to do this could mean that you and others have unrealistic expectations of what can be achieved and when.