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You can use these points to help you decide whether you are ready to start exporting or what else you need to do to prepare.

Planning and strategy when exporting

• Do you have a well-defined export strategy and a thorough plan? How will you start exporting, and how will you develop your export business?
• Do you have the resources you need to carry out your plan, eg finances, personnel, production?
• How will you build your export skills?
• How much do you expect to invest, and what return do you expect?
• Are you committed to exporting? Have all the key people in your business agreed?

Export marketing

• Do you know what markets you will target?
• How much research have you done into your target market? Do you understand the business culture and legal environment? Read more about researching and entering overseas markets.
• What is the market for your product? Who are you competing against and what do they offer?
• Will your product need to be modified to meet local regulations or customer requirements?
• How will you position your product? What price will you charge? What currency will you price and sell your products in?
• How will you market and promote your product? What distribution channels will you use? Read our guide on selling and promotion overseas.

Export procedures

• What contracts will you aim to negotiate? What are your preferred Incoterms and will these suit your customers?
• What payment method and terms will you offer? Do you have the skills to handle any specialist methods such as letters of credit? Will you require a foreign currency bank account or accounting software that can handle foreign currency transactions?
• How will you transport your products? Will you use a freight forwarder? Read more about transporting your goods.
• Have you identified all the costs, such as transport, insurance, duties and taxes? Will your export business be profitable after taking these into account?