Choosing a PPC agency
When to use a pay-per-click agency and how to find one including a list of the qualities and skills a good agency should have.
A pay-per-click (PPC) agency or full service digital marketing agency can help you start your PPC campaign. This can help you attract new customers and secure online sales. They can also make sure that your search marketing is integrated - improving your visibility across both paid and organic search.
PPC agency checklist
For managing your PPC activity a PPC agency should be able to show:
- certification and partnership with the advertising platforms you are interested in
- an understanding of your goals for your paid media campaign such as clicks, impressions or brand awareness
- data to back up their decisions on how they will run your campaign
- proven experience and the necessary technology to set up, manage, track and analyse PPC campaigns
- a creative approach to PPC essentials - keyword research, bid management, daily budget management, website optimisation and advert writing
- how they intend to maximise and measure your return on investment
- how they intend to charge you (eg a flat fee, a percentage of the campaign expenditure or on the basis of campaign performance)
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