Understand your overseas customers
Understanding overseas markets is the first step towards designing and offering products that will sell
To be able to design your products and sell them successfully overseas, you need information on:
- the needs and preferences of your potential customers
- market size
- regulations
- trends
- competitor activity
To get this information, you need to carry out some form of market research. For many small businesses, this can be visiting the country and talking to a range of people.
You can also tap into existing sources of information available from government agencies and private companies. You could also commission a consultancy to carry out a research project.
Find out more about the benefits of market research and market reports.
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