Present your pitch to secure finance
How to successfully present your pitch to investors.
Most investors will have heard many pitches before, so it鈥檚 important to impress them with your idea and encourage them to trust you so they will consider investing.
Be honest in your pitch
It鈥檚 good to be confident and passionate about your pitch, but make sure you don鈥檛 exaggerate the facts or figures. Be honest and avoid presenting graphs or charts that are unrealistic.
Be prepared for criticism
Listening to an investor criticise your idea can be difficult but avoid getting defensive. Focus on any flaws that may be identified and offer solutions. Take each rejection as an opportunity to improve on your delivery for the next pitch.
Explain why you want the money you have asked for
You should provide a clear outline of where the money is going. Think about how much money you need to achieve your primary objectives, and balance this figure with the portion of equity you鈥檙e willing to give away.
Provide facts
You want investors to trust what you鈥檙e saying in your pitch, so use facts and figures to back up your projections.
Be yourself
Try not to take on a persona or role when standing in front of a panel - be yourself and be honest.