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A well-written job advertisement that clearly outlines the job role, what your company does, and what qualifications and experience are required from a successful candidate will help you attract the right talent and simplify your recruitment process.

What to include in a job advert

A good job advertisement should:

• provide a company background
• list the perks and benefits that your company provides to staff
• give enough information so that candidates can decide whether to apply and include appropriate details on the following
  • summary of job role
  • job duties and responsibilities
  • job location and whether there is flexible working
  • working hours
  • pay range
  • length of contract - whether it is a permanent or fixed-term role
  • contract type - whether it is a part-time or full-time role
• state the skills and experience needed for the job role
• use language that is clear, simple and non-discriminatory eg use job titles that are gender neutral and avoid job titles with age-related connotations
• state if applicants should send a CV or complete an application form
• provide a clear deadline for responses
• outline how the applicant can respond whether it be by post, by email or completing an online application form
• provide contact details

See writing a person specification and job description.

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