Develop a business idea
Support for female entrepreneurs to develop a well-defined product or service before launch into the market
Some people have a very clear idea of what they want their business to be. Maybe you have identified a gap in the market for a particular product or service you know you can provide.
Or perhaps you want to set up a business but don't have a definite idea of what you want to sell. Whichever is the case it's important that you develop a well-defined product or service before you launch into setting up a business.
You need to be sure you can offer the market something different, better or cheaper. Good market research is the cornerstone of developing a sound business idea - see market research and market reports.
Invest NI's Business Information Centre has that you can use.
Women are now setting up and running successful businesses in sectors that were once considered male territory, such as construction and IT. Equality of opportunity in these areas has been promoted through professional bodies and trade organisations. Search the Trade Association Forum's .
You may find it helpful to identify a mentor from within your chosen sector, who can be a role model and adviser - see benefits of business mentoring.
Women in Business (WIB) offer a and may be able to connect you to someone from your sector through the members directory.