Creating tourism experiences
Use Tourism NI's Creating Experiences Toolkit to develop your tourism product and create authentic experiences for your visitors.
Tourists are increasingly seeking out authentic experiences. They want to make the most of their time away. They do this by:
- connecting with local people
- immersing themselves into local culture
- enjoying local food and drink
- exploring local geography and places of interest
This trend provides the tourism industry with a new type of visitor. One who is an active participant in the experience and is seeking more than just a packaged tour, a hotel room or a scenic view.
Tourism NI has produced an experience development toolkit, Northern Ireland - Embrace a Giant Spirit. The toolkit gives step-by-step guidance on creating experiences that embrace the giant spirit.
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See a video introduction to Creating Experiences. Source: Tourism NI
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