Food tourism opportunities
Business opportunities in Northern Ireland鈥檚 growing food tourism market for producers, hospitality providers and tourism experience providers.
Food is a vital part of Northern Ireland's overall tourism offering. Businesses that sell, produce or serve food can benefit from the growing food tourism market. Tourists spend more on food and drink in Northern Ireland (32 per cent of their holiday spend) than they would in other parts of the UK [National Office of Statistics].
It's estimated that food tourism generates over 拢350 million per year for the local economy.
Visitors see food and drink as an important part of the authentic Northern Ireland experience. Things like food provenance, craft spirits and beer, local food stories and food experiences can make a trip memorable. See food tourism opportunities for hospitality providers.
This guide highlights how businesses can take advantage of the food tourism market and offer authentic food experiences to visitors.
Food tourism opportunities for producers
Food tourism opportunities for food producers in Northern Ireland.
Visitors to Northern Ireland want to try locally produced food and drink as part of an authentic experience. Producers can take advantage of this market by highlighting to customers where their food comes from.
Artisan food producers
The artisan food market includes niche products that are produced on a small scale, using traditional methods. This could include traditional cheese-making, hand-baked breads or homemade chutneys and jams.
Artisan food producers have an opportunity to contribute to tourists' food experiences by offering products that showcase local ingredients and craftsmanship.
Artisan producers of food and other crafts can get guidance in offering a tourism experience by becoming an official . This involves opening your workshop to the public and meeting certain criteria. Read more about .
Brewers and distillers
Northern Ireland is home to the producers of many craft beers, ciders and speciality spirits. The number of breweries in the region has more than doubled since 2013. [Source: British Beer and Pub Association]
Breweries and distilleries can offer experiences like tasting events and tours to visitors. By working with other businesses, their beverages can enhance and complement other food experiences.
See craft brewing, cider making and distilling.
Opportunities for food and drink producers
Some ways producers can focus on the food tourism market include:
- Create food tourism experiences by offering tours and tastings.
- Use your online channels to tell the story of how and where your product is made.
- Use your packaging to highlight where the product comes from and who is involved in making it.
- Develop relationships with local food and tourism providers.
- Work with restaurants and hospitality businesses to showcase local products and ingredients you supply on their menus.
- Work with retail distributors to promote your product as a gift opportunity for tourists or a chance to try local produce./li>
- Get involved in food initiatives and events such as farmers markets, food trails and festivals.
- Licensed local producers of alcoholic drinks may sell their own products directly from their production premises and in certain circumstances, from other licensed and unlicensed premises on an off-sales basis. A licensed local producer may also apply for a suitability order and authorisation to allow sales for consumption on the premises in certain circumstances.
Food tourism opportunities for hospitality providers
How restaurants, hotels, pubs and other hospitality providers can capitalise on food tourism opportunities.
There are opportunities for restaurants, hotels, pubs, B&Bs and other hospitality businesses to get involved in food tourism. Hospitality businesses play a vital role in creating visitors' experiences through food and drink offerings. Serving local food that tells a story can make a trip to Northern Ireland memorable. You can use menus to showcase local produce and traditional recipes.
Northern Ireland's food story
Enhance the experience you offer by telling Northern Ireland's 'food story'. Communicate to customers where their food came from, how it was made and who was involved. For example, tell them about the local farmer who reared the meat or grew the vegetables. You can communicate this through your staff or by highlighting local producers on your menus.
Menus are a vital tool in telling the story of your food. You can include information about local history traditions and food produce. This helps to create a fuller experience for visitors.
Opportunities for food providers
Food providers like restaurants and pubs can offer authentic food experiences:
- work with Northern Ireland producers and suppliers to create truly local food offerings
- ensure your staff are knowledgeable about the food they serve and where it came from
- use your menu to showcase local ingredients and produce
- create a '20-mile menu' (or 10 or 5-mile) using only very local produce
- offer dishes that reflect local, traditional cuisine
- get involved in food initiatives and events like markets, festivals and food trails
Opportunities for accommodation providers
Accommodation providers like hotels and B&Bs can offer food experiences, even outside the dining room:
- work with other businesses to offer food themed packages that could include a food tour or experience, meal and accommodation
- provide welcome hampers that showcase local produce, include information about where and how the food was produced
- work with food producers and providers to develop food tours and trails
- communicate to your guests about local produce and food traditions
Food tourism experiences
Guidance and 91香蕉黄色视频 for offering food tourism experiences like tours, food trails, events and festivals.
Tourists want to immerse themselves in local culture through authentic food experiences. Food, hospitality and tourism businesses can provide food-based experiences to visitors, such as:
- guided food tours
- food trails
- festivals, markets and fairs
- tastings
- farm, factory or brewery tours
- food themed events
Tourism NI provides a .
Groups of businesses can work together to offer packages, eg a farm tour, cookery class, tasting menu and accommodation.
Events
There are plenty of opportunities for businesses to get involved in many of . This could involve selling your produce at a market stall. Accommodation and tourism experience business can offer special packages based around existing events.
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Any event can include a food element. If you run a festival or event, consider creating a food village to showcase local food businesses or showcase products with a cookery demonstration.
Taking advantage of food tourism opportunities - Broighter Gold (video)
Leona Kane, founder of Broighter Gold rapeseed oil in Limavady, describes how the business uses food tourism to market their product and promote local produce.
Leona Kane, founder of Broighter Gold Rapeseed Oil, explains how they take advantage of food tourism to promote their products.
Broighter Gold, based in Limavady, run an 脡颁翱狈翱惭鲍厂脡贰 - here tourists can visit their farm and pressing room to see how the rapeseed oil is grown, made and bottled. The business also attends food events and fairs to promote their products.
Here, Leona describes the work they do and the benefits of their close relationships with restaurants and suppliers.