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Pinterest is a social media platform that allows users to upload, save, sort and manage images, links and other media (pins) in collections called pinboards. Pinboards are normally organised according to topics such as weddings, travel, and recipes.

Pinterest business account allows companies to display their products through pins and group them on themed pinboards. Running a Pinterest business page can help drive online sales and increase brand visibility. Pinterest also offers paid advertising.

Creating a Pinterest business page

There are a number of steps to creating a Pinterest business page:

• select 'join as a business' on the Pinterest app or website
• complete the registration details and agree to the terms of service
• upload a profile image - preferably your logo
• choose your username - preferably your business name
• add your bio - include keywords as this is searchable
• add your location
• add and verify your website - to do this you'll need to add an HTML code to your website

Once your account is ready you can start to set up new pinboards based on particular topics, adding pins and interacting with your audience. Share your Pinterest page across other communication channels to build your audience.

Make the most of Pinterest for business

There are a number of ways you can make the most of your business page to grow your audience and drive traffic to your website:

Rich pins

By adding a special code to your website you can use 'rich pins', which include extra information such as price or a map. These can be used for articles, recipes, products, movies and places. This can help users save your articles or buy your products

Optimise for search

You can help users who might be interested in your business find you by using the right keywords when you name your pinboards,. Think about the kind of terms that your target audience might search for.

Add Pinterest buttons to your website

You can make it easier for your website visitors to follow your page on Pinterest with a 'follow us' button. You can also encourage users to share your content by adding 'pin it' buttons to your blog or product pages.

Share quality content

Engagement is key to success on Pinterest. Post content that is visually appealing, informative, and relevant to your audience. Quality pins are more likely to be shared, increasing your visibility.

Measure and monitor

Use Pinterest Analytics and your website’s analytics tools to monitor which pins are popular and driving the most traffic to your website. Use this information to plan new content.

Pinterest advertising

You can pay to promote your pins to help more users see your content. The platform offers a range of options focused on different marketing goals such as awareness, engagement and website traffic.