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Facebook offers many advertising options. They can help you reach a wider audience and meet your business goals. These goals include increasing sales, sign-ups, or awareness.   

What are the types of Facebook advertising?

Facebook provides a range of ad formats, with some of the most popular ones being:

• carousel - a creative ad format that uses multiple images, headlines, and links to showcase product benefits and content in a single unit
• collection - a group of items organised by theme, optimised for mobile use, featuring a cover image or video, followed by four images
• event - a temporary page that can host various activities, from business events to sporting events to fundraisers
• image - a post that requires uploading and attaching a photo. It should have a link and a call to action in custom text and is suitable for any type of content.
• stories - vertical full-screen ads that can be viewed unlimited times and disappear after 24 hours
• live video - a feature allowing real-time video broadcasts for increased audience engagement

Additional Facebook advertising options available include:

• instant experience - immersive and interactive full-screen screen ads
• poll - a tool to make multiple-choice questions and answers. It encourages audience interaction by letting them choose or submit their own answers.
• playable - a format to create interactive ads for your mobile app, offering a preview of the app before buying it
• lead - a customised fillable form to get users' data
• dynamic - ads that change dynamically to show the most relevant information and promotions to the right users
• messenger - an app for direct messages to push a call to action

Facebook advertising targeting

Facebook collects detailed user data. This lets advertisers target specific audiences for their marketing. Some of the targeting options include:

• location - target users based on geographic location, such as those who live near your business
• demographics - reach an audience based on their gender, age, language, recent life events, education, job and industry 
• interests - find potential customers who are likely to be interested in your offering based on their current interests such as films, sports, books, fashion and more
• behaviours - target users who are more likely to make a purchase based on their previous online behaviour
• existing customers - upload your marketing list to target your existing customers through Facebook