X advertising
How to choose the right advertising option on X to meet your campaign goals, and how to use the targeting options to find the right target audience.
You may choose to complement your organic X efforts with paid advertising. This is a more guaranteed way to ensure your post is seen by the right people. X offers a range of paid advertising options to help you achieve particular business goals. Your ads can also be targeted to reach specific audiences.
X advertising options
Choose the right ad format based on what you are trying to achieve. Some of the options include:
Website traffic campaigns
This type of advertising uses a 'website card' that displays an image and text preview of a link to encourage users to click. It works best when your goals are to increase website traffic or secure online sales or registrations.
Increase followers campaigns
If you want to grow your audience on X so your organic posts get a bigger reach, this type of ad is suitable. It focuses on increasing your number of X followers. It's important to set the targeting options correctly so your new audience is relevant to your business.
Promoted posts
Increase the engagements and reach of particular posts by paying to have them promoted. This type of advertising can help share your content across X and stimulate conversations.
Mobile app promotion
This type of ad can send users straight to the app store or open a particular app.
X targeting
Targeting the right people will make your advert more effective and help you to achieve your marketing goals. You have the option to target users based on certain characteristics including:
- language
- gender
- interests
- accounts they follow
- device they are using
- behaviours like online shopping habits
- keywords they have posted or engaged with
- location
You can also use your own email marketing lists to reach your current audience on X.
It's important to evaluate the success of your X advertising and check if are getting a return on investment.