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Getting a product to market - Babocush (video)
Kerry Nevins, the creator of Babocush baby comfort cushion, shares her thoughts on new product design and development
Babocush baby comfort cushion took 14 years to come to market. It has since gone from a simple, innovative idea to an award-winning product with a global reach.
In this video case study, the creator of Babocush and company CEO Kerry Nevins, explains why she took the plunge into new product development, and what lessons she learnt along the way.
Describing how she designed, safety tested and protected a 'first in the market' product, Kerry reveals that grit, perseverance and access to specialised 91香蕉黄色视频 were key to getting her new venture off the ground.
Case Study
Kerry Nevins
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