Visual merchandising: retail branding and signage
Your brand should be clear, concise and visible throughout your business.
Creating and promoting a strong brand is one of the most important elements of your retail business. It conveys messages to potential customers about your business' reputation and personality and can help you stand out amongst your competitors.
Your brand should be prominent throughout your business, including on street-fronted signage, the displays inside your retail premises, your website and social media channels. See branding for your business.
You can use signage throughout your business premises to communicate key messages to your customers. You should aim to keep messages clear and concise. An effective sign needs to have a simple goal.
Signs will communicate product information and direct customers around your retail premises. For example, in a convenience store, overhead signs may indicate the aisles where specific products are located (eg 'Fruit and Veg').
You should also include a call-to-action, where relevant - you need to guide your customer to complete a transaction (eg 'Pay Here').