Six top tips for business networking
Networking tips for raising your profile, meeting new customers and suppliers, sharing knowledge and sourcing finance
Successful networking has many advantages for businesses. It can help you to:
- raise your profile
- meet new customers and suppliers
- share ideas and knowledge
- source finance
Follow these tips to help you build your business network.
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Be proactive
Research local business networks and events relevant to your industry. Use tools like the to find local networking events. Attending these events increases your chances of making valuable connections.
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Network online and offline
Build relationships both in person and online. In-person networking helps you establish personal connections. LinkedIn lets you reach a wider audience. Use both methods to grow a stronger network. See LinkedIn for business.
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Prepare for networking events
Bring plenty of business cards and only share them with those genuinely interested in your business. Dress appropriately for the event and research key people you want to meet ahead of time. Being well-prepared ensures productive conversations. See what networks are available to Northern Ireland businesses?
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Perfect your business pitch
Have a clear and concise pitch ready about your business. Be enthusiastic and passionate when sharing your story鈥攊t helps make a lasting impression. A well-crafted pitch can also help you attract the right contacts. See how to pitch to potential investors.
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Build genuine relationships
Focus on building rapport with the people you meet. Be informative, engaging, and ask thoughtful questions. Listen carefully to them. Strong relationships come from real communication.
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Always follow-up
When you meet someone new at a networking or industry event, it is important to exchange contact details so you can stay in touch. It is good practice to send the other person a brief email the next day or invite them to connect with you on a site such as LinkedIn. If there is something specific you wish to discuss with a new contact, suggest a follow-up meeting.
In addition, this short video provides an overview of business networking and highlights typical networking opportunities.