Advantages and disadvantages of researching export markets
The benefits and potential drawbacks of researching export markets before selling to them.
Researching potential export markets before you commit to entering them is a logical step but there are things to consider before you start.
Advantages of export market research
There are a number of benefits to undertaking market research before you enter new overseas markets, these include:
- spotting trends
- minimising risk
- identifying threats and opportunities
Disadvantages of export market research
There can be potential drawbacks to conducting market research, these may include:
- the expense of accessing expert information
- outdated information leading to bad decision-making
- it can be time-consuming
Content category