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Consumers use social media search functions as their go-to source for finding information on local businesses, including recommendations and reviews, instead of using traditional search engines like Google or Bing.

The growth in social media search presents new opportunities for businesses and the need to develop their social media search engine optimisation (SEO) tactics.

You should start optimising your social media profile and content to be discovered in social media search functions.

What is social SEO?

The practice of social SEO follows the same idea as traditional SEO - it helps get your content seen, grow your following and reach new customers. Understanding how traditional SEO works will help you develop your social SEO strategy.

Get started with social SEO

Optimise your social media profile 

Include keywords in your social media bio, about section and description to help optimise your profile. Adding your business address to your profile and tagging your location will help boost your visibility on search results pages.

Customise your URL

When you create a Facebook or LinkedIn page for your business it will be given a generic URL. You should customise this URL to reflect your business鈥檚 name or include keywords relevant to your business area.

Include keywords in your content 

Adding relevant keywords to your social media content and hashtags including captions on videos will help content appear on social media search results pages.

See developing an SEO keyword strategy.

Make visual content accessible 

Adding alt text and subtitles with keywords to visual content is not only good practice for accessibility, but it also helps social media platforms understand the content topic. This will also make it easier for people browsing social media platforms to find your content.

Engage with your audience

Social media channels allow two-way communication between businesses and their customers. Engaging with your community will help increase your social media profiles' visibility.