Avoid the problems of overtrading
How expanding businesses can match production and order cycles using gearing, working capital or quick ratio tests.
Overtrading is an imbalance between the work that a business takes on and its capacity to do the work.
It happens when a business takes on work, but does not have enough current assets, or working capital, to meet the resulting demands.
This is particularly common in young, rapidly expanding businesses. It can be extremely serious, even fatal to an organisation, so it's worth taking time to understand how to prevent it happening to your business. See example of overtrading.
This guide explains what overtrading is, how it can occur and how to avoid it.
What is overtrading?
How insufficient finance and resources to sustain a business’s level of trading can lead to overtrading.
Overtrading takes place when a business accepts work and tries to complete it, but finds that fulfilment requires greater resources (ie cash, people, stock) than are available. This can be caused by unforeseen events such as:
- manufacturing or delivery taking longer than anticipated, resulting in cashflow being impaired
- customers making late payments
- rising prices of stock or machinery, which results in overspending by the business
Overtrading is a common problem, and it often happens to recent start-ups and rapidly expanding businesses. Cash often has to leave the business before more cash comes into it. For example, wages and salaries are usually payable weekly or monthly, and there may be other expenses that need to be met promptly, such as telephone bills and rent.
Although you may pay suppliers on credit, your customers may also pay you on credit. It doesn't take much to upset the balance.
It is also possible to run out of cash, even if your customers pay cash and do not have credit accounts. For example, you may have to pay suppliers quickly, perhaps even in advance, or you may have to hold stock for a long time. What matters is the amount of working capital and the timing of cash coming in and going out of the business.
Working Capital
Working capital is the difference between current assets and current liabilities. In the following example, working capital, or net current assets, amounts to £3,000.
£ | |
---|---|
Current assets | |
Stock Current assets | 66,000 |
Debtors (owing by customers) | 37,000 |
Total Assets | 103,000 |
Current liabilities | |
Creditors (owing to suppliers) | 71,000 |
Bank overdraft | 29,000 |
Total Liabilities | 100,000 |
Net current assets | 3,000 |
Whether or not £3,000 is sufficient working capital depends on the circumstances of the business.
For further information see assessing your cash needs: assets and liabilities.
Signs your business is overtrading
Be mindful of the symptoms of overtrading so you can try to prevent it.
You should be aware of the signs of overtrading so you can try to resolve the situation before it becomes unmanageable.
Classic symptoms of overtrading include:
- lack of cashflow
- persistent use of a bank overdraft facility
- loss of supplier 91Ïã½¶»ÆÉ«ÊÓÆµ
- excessive borrowing
- high revenue growth but low gross and operating profit margins
- very low inventory turnover ratio
- low levels of capacity utilisation
- inability to meet obligations on a frequent basis
- key financial staff leaving the business
Overtrading can have serious consequences for a business, making it important to be mindful of this risk and take steps to prevent it.
See avoid the problems of overtrading: debts and avoid the problems of overtrading: assets.
Matching sales and production cycles
Ensuring a closer match between sales and production cycles can help avoid overtrading.
There can be many causes and contributory factors, but for manufacturing businesses a mismatch between sales and production cycles is often at the heart of an overtrading problem.
It follows that the problems can be at least reduced, maybe even eliminated, if the sales and production cycles can be matched.
If you are a trader, you may be able to hold stocks for a shorter period. If you are a manufacturer, you may be able to hold fewer components for a shorter period and speed up the manufacturing process.
Just-in-time
It may be helpful to employ just-in-time (JIT) techniques. As the name suggests, this is where goods and materials are delivered just in time for you to use them. JIT systems can help you with:
- shortening the manufacturing cycle
- reducing the period that you hold stock
- reducing the need for working capital
However, JIT systems may not be easy to establish. One problem is that there are no obvious benefits for your suppliers. Indeed it could be a disadvantage for them, because they will probably have to invest in new systems, hold stocks themselves and make frequent small deliveries.
For this reason, JIT often works best when you are able to work as a team with your suppliers. To achieve this you may need to give them something in return, such as guaranteed regular orders or even on-delivery payment.
A potential disadvantage of JIT is that you are cutting down your margin of safety. You will need to ensure you have good systems, good planning and reliable suppliers if it is to work.
Assessing your cash needs: assets and liabilities
Gearing ratios, working capital ratios and quick ratios are useful tools to compare assets and liabilities.
It is often helpful to compare the assets and liabilities of your business, as it can be useful for forecasting what your assets and liabilities will be in the future. You can do this by using cashflow forecasting and ratio analysis. However, for either to be effective, you need up-to-date and reliable financial records.
Cashflow forecasting
Since cash is essential to a business, a cashflow forecast is one of the most important management tools you can use. If you are expecting a rapid increase in business, an accurate cashflow forecast is vital. This predicts the money coming into and going out of the business and, to be effective, it needs to be broken down into relevant periods - monthly, weekly, or even daily.
See cashflow management.
Ratio analysis
There are various ratios that need to be monitored in order to avoid overtrading. Along with cashflow forecasting, these ratios will help you understand your own business' cash needs. Forecasting future ratios is an invaluable way of predicting the effect of a rapid increase in workflow.
Working capital and quick ratio
Working capital is the difference between current assets and current liabilities. Clearly, the safest position to be in is to have more assets than liabilities, and the bigger the difference the better.
Quick ratio is a more demanding way of measuring cash needs. Stock is completely left out of the current assets total because it might take some time to turn into cash. Only investments, money in the bank, cash and money owed by customers are counted.
Gearing
This is the percentage of money borrowed from the bank compared with money provided by the owners and other investors. For example, suppose that the bank lends the business £40,000 and the shareholders provide £60,000. The gearing would be 40%, because the bank provided 40% of the total.
Gearing can help a business by boosting cash, but it does involve borrowing potentially large sums of money.
Assessing your cash needs: creditors and debtors
Debtor days ratios and creditor days ratios estimate how long you take to pay debts and customers take to pay you.
In order to assess your cash needs accurately you need to use accurate, up-to-date figures or, when these are not available, use forecast figures.
You can avoid overtrading by checking your cash needs using financial tests such as gearing, working capital or the quick ratio tests. See assessing your cash needs: assets and liabilities.
Two other useful comparisons are debtor days ratio and creditor days ratio.
Debtor days ratio
This shows how long, on average, your customers take to pay you. For example, your customers owe you £14,000 on a given date. Your annual turnover is £100,000. Multiply the amount owed by the days in the year, 365, and divide the result by the annual turnover, £100,000:
(£14,000 x 365)/£100,000 = 51 days
So each customer is taking 51 days, on average, to pay. Remember this calculation can be distorted if your business is very seasonal, so it works best if your invoices are spread evenly throughout the year.
Creditor days ratio
This shows how long, on average, you are taking to pay your suppliers. For example, you owe your suppliers £9,000 on a given date and across the year you pay out £150,000. Multiply £9,000 by the days in the year, 365, and divide the result by the total amount you pay:
(£9,000 x 365)/£150,000 = 22 days
Suppliers are, on average, being paid in 22 days. Again, seasonal differences can influence the results so this calculation works best when your purchases are made evenly during the year.
Avoid the problems of overtrading: debts
Debt factoring, prompt payment discounts and regulating cashflow help reduce the risk of overtrading.
Effective debt management and credit control can help you avoid overtrading. In addition to managing debt more effectively and improving credit control, you should also think about changing some or all of your business practices.
Consider the following business practices to help reduce the risk of overtrading.
1. Set new payment terms
You could renegotiate payment terms, or tell customers that new terms will apply for future orders, but you should be aware that customers may object. Much will depend on the strength or weakness of your competitive position.
2. Offer discounts for prompt payment
This can be effective in accelerating payment, boosting cashflow and reducing bad debts. However, there are disadvantages - it can be expensive and must be policed to ensure that customers only take discounts when they pay promptly. See invoicing and payment terms.
3. Encourage automated payments
Automated systems of payment should be encouraged over more traditional methods such as sending cheques by post. Using systems such as BACS or CHAPS will prevent the risk of bounced, missing or lost cheques and have the advantage of providing payment certainty. .
4. Use factoring or invoice discounting
Factoring involves selling your invoices to a specialist finance company which takes on the administration and cost of recovering the invoice payments. With invoice discounting, you raise a loan from a finance company against the value of your invoices, but you keep the responsibility and cost of recovering invoice payments. See factoring and invoice discounting.
5. Negotiate payment terms with your suppliers
You could try to negotiate different payment terms with your suppliers. Simply taking longer to pay may be considered unethical, and you may find that some suppliers refuse to supply you if you habitually take too long to pay. Businesses are also entitled to charge interest on late payments.
6. Improve your stock control
It costs money to hold stock and raw materials, so turning them over more quickly will cut costs.
Faster stock turnover means that there will be a shorter interval between the time that you have to pay your suppliers and the time that your customers pay you for the same goods.
Avoid the problems of overtrading: assets
How to solve cashflow shortfalls and bring new money into the business in a variety of ways.
One way you can help prevent overtrading is by keeping a tight control of the money you have going out of your business to pay for assets.
Consider the following to help reduce the risk of overtrading.
1. Lease your assets or buy them on hire purchase
Leasing is a way of acquiring assets by making regular payments, but without buying them outright. Hire purchase is a similar way of paying for assets, but you end up owning them. See decide whether to lease or buy assets.
2. Inject new capital
This could be new share capital, a long-term loan, or the sale of shares to a new equity partner.
The downside of this is that you may have to give up some control of the business, or pay a high rate of interest. See equity finance and bank finance.
3. Reduce the money taken out
This might not be a welcome suggestion but perhaps it should be considered. It may mean not paying dividends. If your business is a partnership or you are a sole trader, it may mean taking less salary, fees or benefits.
4. Cut costs and be more efficient
This is easy advice to give and you are probably already doing what you can, but if you can cut costs further, it should increase your cashflow and cut the risk of overtrading. It should also increase profits. See cashflow management.
Example of overtrading
A case study of a situation of overtrading and the potential disaster it causes.
Emily's business is three years old. Her annual turnover is £200,000 and her annual profit is £18,000. She operates with a bank overdraft of up to £25,000. Her working capital is sufficient to steadily expand the business.
Emily succeeds in winning a contract to supply Business A. The order is for £40,000 a month for two years. She will be paid 75 days after delivery.
She rings her suppliers. She orders everything that she will need to fulfil the contract in the first few months. She tells them all to deliver everything as soon as possible.
The first month
Things go very well. All the suppliers start delivering as promised. The only problem is that she is short of space.
The second month
Things still look good. She has made the first delivery to Business A. She increases her overdraft.
The third month
Emily has problems. She has made more deliveries to Business A but her overdraft is at the limit. She is getting calls from unpaid suppliers.
The fourth month
Emily has a crisis. She cannot pay all her suppliers. Some have stopped delivering and are threatening legal action. She thinks that she will be fine because she is still supplying Business A.
The fifth month
Her overdraft is £4,000 over the limit. Three suppliers start legal action. The bank refuses to pay any more cheques. But her first payment from Business A arrives on time.
The sixth month
The next Business A payment does not arrive on the due day. She cannot fulfil any more orders. The bank demands that the overdraft be repaid within seven days.
Emily closes the business and blames the bank. However, if timings and payments of deliveries from suppliers and to customers had been negotiated and regulated more successfully beforehand and at the start, the closure may have been avoided.
How to avoid overtrading: example
A case study of how to avoid a situation of overtrading and the potential disaster it causes.
Karen's business is three years old. Her annual turnover is £200,000 and her annual profit is £18,000. She operates with a bank overdraft of up to £25,000. Her working capital is sufficient for her to steadily expand the business.
Karen wins a contract to supply Business B. The order is for £40,000 a month for two years. She will be paid 75 days after delivery.
Karen's plan
Karen decides to:
- Ask Business B to pay her in 45 days in return for a small reduction in the contract price. Business B agrees.
- Ring her suppliers to place the orders. She orders carefully and schedules the delivery dates so that her payments are delayed for as long as possible.
- Ask her biggest supplier to wait an extra 15 days for payment. In view of the bigger orders they agree.
- Devote more time to persuading all her other customers to pay on time.
- Avoid taking any money out of the business for three months. She has savings and can manage to do this.
- Draw up an impressive written plan and present it to the bank. The bank agrees to increase the overdraft limit to £50,000.
The contingency plan
Karen finds out about factoring. She does not intend to do it but she works out how much money she could obtain if she did. See factoring and invoice discounting.
What happened?
Due to the careful management of her cash, the plan worked brilliantly. She did not need to factor her debts because she got the balance just right.
Business B was pleased and after six months increased the size of the order. Karen considered the risks of being too dependent on just one customer and began to look for new business opportunities to complement her existing business.