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In Northern Ireland, large shops can only open on a Sunday between 1pm and 6pm. They are defined as retail businesses with a floor area of more than 280 square metres (3,014 square feet).

Smaller shops with a floor area of up to 280 square metres (3,014 square feet) can open whenever they choose.

If you run a large retail business you also need to check whether you require permission from your district council to load and unload goods before 9am on a Sunday.

Larger shops could face significant fines for not complying with these requirements.

Shops exempt from Sunday trading rules

Some categories of large shops are exempt from the restrictions placed on opening hours. They are:

• off-licences selling only or mainly alcohol
• airport and railway station outlets
• service station outlets
• registered pharmacies selling only medicinal products and medical and surgical appliances
• farms selling mainly their own produce
• outlets wholly or mainly selling motor or bicycle supplies and accessories
• suppliers of goods to aircraft or sea-going vessels on arrival at, or departure from, a port, harbour or airport
• exhibition stands selling goods

Sunday trading employee rights

Workers in any size of shop that opens on a normal Sunday, Easter Sunday or Christmas Day may have special employment rights.

Large shops of more than 280 square metres (3,014 square feet) must not open on:

• Easter Sunday
• Christmas Day

Smaller shops with a floor area of up to 280 square metres (3,014 square feet) can open whenever they choose on these days.

There are significant fines for failing to comply with these requirements.

Remember that your employees may have special employment rights if they're required to work in your shop on Sundays.

There are restrictions on selling alcohol on Christmas Day.

If you do most of your business at seasonal peak times, such as Christmas, you will need to plan your business carefully to maximise your turnover during busy periods and make the most of quieter periods.

What plans should I put in place for seasonal peak times?

When trading during busy periods you should:

• Put a marketing strategy in place. This will help to maximise your exposure.
• Plan your cashflow. You will need to ensure you have sufficient cash reserves to purchase the stock you will require for your peak period and to see you through the quieter times of the year.
• Make sure you have sufficient stock. Check if suppliers can deliver the stock you need when you need it. Put contingency plans, such as alternative suppliers, in place.
• Check your distribution systems can cope with the extra demands placed on them during your peak periods. Consider factors such as adverse weather or delays due to the extra volume of Christmas post.
• Decide how you will store additional stock.
• Consider how you will fulfil orders if you trade online. Your website and distribution systems must be capable of handling larger order volumes at seasonal peaks.
• Plan your staffing. You could consider offering overtime, hiring temporary staff or outsourcing work during busy periods.
• Make the most of quiet periods. You can use the time to plan ahead, carry out routine maintenance, plan new marketing campaigns or review pricing, systems or suppliers.

Consumer and retail businesses are generally busiest and make the most profits at peak seasonal holidays, eg Christmas and Easter. By changing your marketing plans at these periods, you can get the most out of your sales and increase your profits.

You can target customers through seasonal marketing campaigns, or special offers during busy times.

Planning a seasonal marketing and sales strategy

Seasonal marketing and sales strategies should:

• be in place before your peak selling season begins
• identify which new and existing products will be promoted
• include plans for designing and producing seasonal advertising and promotional materials

Writing an annual sales forecast and sales plan can help your business control its cashflow and manage the extra costs at busy times.

Online marketing during seasonal peak periods

Your website should be included in your seasonal marketing strategy by featuring and promoting specific items. You should add season-specific search engine optimisation terms to your website to help customers find your seasonal promotions. You should also allow for longer delivery times to customers during holiday periods.

Selling and marketing overseas

Christmas and Easter are likely to be good times for selling and exporting goods overseas. Researching overseas markets - and Invest Northern Ireland Support available for exporters - will help your business exploit these opportunities.

Special trading hours during holiday periods

Your business may also be affected by the regulations for special trading hours during holiday periods.