ࡱ> =@:;<_ >bjbjzz  "B\B\#00LLL\ hL[,!'''')(13H>@@@@@@$=4d4))44d''46664''>64>66Fj'!5RzT*+0[΄Dq5vq*\q44644444ddR6v444[4444q4444444440> n:  HYPERLINK "https://www.nibusinessinfo.co.uk"  INCLUDEPICTURE "https://www.nibusinessinfo.co.uk/sites/all/themes/investni/logo.png" \* MERGEFORMATINET  Name:  FORMTEXT       Export marketing plan for:  FORMTEXT       Document Version: FORMTEXT      Date: FORMTEXT      Completed by: FORMTEXT       Export marketing plan contents TOC \o "1-1" \h \z \u   HYPERLINK \l "_Toc447792594" 1. Executive summary  PAGEREF _Toc447792594 \h 3  HYPERLINK \l "_Toc447792596" 2. Business details  PAGEREF _Toc447792596 \h 4  HYPERLINK \l "_Toc447792597" Market selection  PAGEREF _Toc447792597 \h 4  HYPERLINK \l "_Toc447792598" 3. Target markets  PAGEREF _Toc447792598 \h 4  HYPERLINK \l "_Toc447792599" 4. Profiling competitors  PAGEREF _Toc447792599 \h 5  HYPERLINK \l "_Toc447792600" 5. Market positioning  PAGEREF _Toc447792600 \h 5  HYPERLINK \l "_Toc447792601" 6. Distribution methods  PAGEREF _Toc447792601 \h 6  HYPERLINK \l "_Toc447792602" 7. Sales goals  PAGEREF _Toc447792602 \h 6  HYPERLINK \l "_Toc447792603" 8 Market entry  PAGEREF _Toc447792603 \h 7  HYPERLINK \l "_Toc447792604" 9. Promotional strategy  PAGEREF _Toc447792604 \h 7  HYPERLINK \l "_Toc447792605" Products  PAGEREF _Toc447792605 \h 8  HYPERLINK \l "_Toc447792606" 10. Products/services for export  PAGEREF _Toc447792606 \h 8  HYPERLINK \l "_Toc447792607" 11. Changes to product/services for export  PAGEREF _Toc447792607 \h 8  HYPERLINK \l "_Toc447792608" 12. Production capacity  PAGEREF _Toc447792608 \h 9  HYPERLINK \l "_Toc447792609" 13. Pricing strategy  PAGEREF _Toc447792609 \h 9  HYPERLINK \l "_Toc447792610" Finance  PAGEREF _Toc447792610 \h 10  HYPERLINK \l "_Toc447792611" 14. Marketing budget  PAGEREF _Toc447792611 \h 10  HYPERLINK \l "_Toc447792612" 16. Sustainability of export budget  PAGEREF _Toc447792612 \h 12  1. Executive summary The executive summary is a synopsis of thekey pointsof your entire plan. It should include highlights from each section of the rest of the document. As it is a summary, it is recommended that this section is completed last.  FORMTEXT       2. Business details Company name:  FORMTEXT      Address:  FORMTEXT      Telephone number:  FORMTEXT       Market selection 3. Target markets When trying to define your target market, you should consider who will be most likely to buy your products or services.List your identified target markets and the reasons they were chosen. FORMTEXT       4. Profiling competitors Competitor name Strengths Weaknesses  FORMTEXT        FORMTEXT        FORMTEXT        FORMTEXT        FORMTEXT        FORMTEXT        FORMTEXT        FORMTEXT        FORMTEXT        FORMTEXT        FORMTEXT        FORMTEXT        FORMTEXT        FORMTEXT        FORMTEXT       How you can improve on their offer and/or price(s):  FORMTEXT      5. Market positioning Your market position in Northern Ireland may not be the same as your position in overseas markets. You should provide positioning for each overseas market.  FORMTEXT       6. Distribution methodsDescribe how you intend to get your product or service to the potential customers in each overseas market.  FORMTEXT       7. Sales goals Detail timescales and forecasted sales figures. You can read more about how to  HYPERLINK "https://www.nibusinessinfo.co.uk/content/forecast-and-plan-your-sales" forecast and plan your sales.  FORMTEXT        8 Market entry Here you should outline your market entry strategy. The best way to sell into an export market depends on your circumstances and local market conditions. For example, if local wholesalers dominate the market for your product, you might target them rather than trying to sell directly to end-customers. Read more about  HYPERLINK "/content/plan-your-export-market-entry-strategy" how to plan your export market entry strategy.  FORMTEXT       9. Promotional strategy Include details of how you plan to support your customers and partners (eg agents, distributors). You also need to think about how topromote yourself. It's important to take local culture and regulations into account. If you work with a local agent or distributor you will benefit from their local contacts and expertise. In some countries, working with a local partner is almost essential - or even legally required.  FORMTEXT        Products 10. 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Changes to product/services for export Describe any changes that may need to be made to your product or service for each target market. These could include packaging design, branding, labelling etc. FORMTEXT      12. Production capacity Here you should provide details of your spare production capacity including seasonal fluctuations. If you have low levels of spare capacity you should highlight how you will increase capacity in order to meet potential sales in your target markets.  FORMTEXT       13. Pricing strategyWhen developing an overall pricing strategy, you will need to understand what your goods or services cost you to provide, and what they are worth to your customers. You will also need to work out yourfixed and variable costsand decide whether to use cost-plus or value-based pricing.Read more about  HYPERLINK "https://www.nibusinessinfo.co.uk/content/developing-pricing-strategy" developing a pricing strategy.  FORMTEXT       Finance 14. Marketing budget Describe the total budget and how you intend to spend it. Include costs such as overseas visits, advertising, promotional materials, listing fees and training for overseas partners.  FORMTEXT         15. Cashflow to fund orders Highlight how your business will manage cashflow for potential large orders. Read more about HYPERLINK "https://www.nibusinessinfo.co.uk/node/1908"cashflow management.  FORMTEXT        16. Sustainability of export budget You need to decide if the business is able to withstand additional expenditure to develop export markets in the medium term until your export business starts generating profits. Aim to define this time period.  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