Tourism / en Taking advantage of craft tourism opportunities - The Steensons /content/taking-advantage-craft-tourism-opportunities-steensons <span class="field field--name-title field--type-string field--label-hidden">Taking advantage of craft tourism opportunities - The Steensons</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/24" typeof="schema:Person" property="schema:name" datatype="">amulvenna</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2019-08-01T10:42:53+01:00" title="Thursday, 1 August, 2019 - 10:42" class="datetime">Thu, 01/08/2019 - 10:42</time> </span> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_1 js-view-dom-id-519b2ee645d88d4bc267a21ccd48bec3356d33f564f9aef003e1163813dfef97"> <div><h2><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></h2></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_2 js-view-dom-id-5bbdba37378c146883771364d3181062a22ba1f7bad7cd0923ad199701cf22f4"> <header> <h3>In this guide:</h3> </header> <div> <ul> <li><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></li> <li><a href="/content/niche-tourism-markets-northern-ireland" hreflang="en">Niche tourism markets in Northern Ireland</a></li> <li><a href="/content/activities-and-nature-based-tourism" hreflang="en">Activities and nature-based tourism</a></li> <li><a href="/content/golf-tourism" hreflang="en">Golf tourism</a></li> <li><a href="/content/food-tourism" hreflang="en">Food tourism</a></li> <li><a href="/content/craft-tourism" hreflang="en">Craft tourism </a></li> <li><a href="/content/sustainable-tourism" hreflang="en">Sustainable tourism</a></li> <li><a href="/content/cultural-and-heritage-tourism" hreflang="en">Cultural and heritage tourism</a></li> <li><a href="/content/screen-tourism" hreflang="en">Screen tourism </a></li> <li><a href="/content/business-tourism" hreflang="en">Business tourism </a></li> <li><a href="/content/creating-tourism-experiences" hreflang="en">Creating tourism experiences</a></li> <li><a href="/content/taking-advantage-craft-tourism-opportunities-steensons" hreflang="en">Taking advantage of craft tourism opportunities - The Steensons</a></li> </ul> </div> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_3 js-view-dom-id-caffb73e352296946cf07f2e8e9c966adc41a7b00dbc4292e933d83e1f280079"> <header> </header> <div> <ul> <li><div data-history-node-id="15104" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Niche tourism markets in Northern Ireland </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>The range of new and emerging niche tourism opportunities in Northern Ireland, such as food, screen, cultural and golf tourism.</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-14804 clearfix"> <span id="section-14804"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>There are&nbsp;several niche tourism markets in Northern Ireland.</p> <h3>What is niche tourism?</h3> <p>Niche tourism is tourism that is tailored to the needs or interests<strong> </strong>of a particular audience. This could mean targeting a tourism experience at groups with particular hobbies such as hiking. It could involve providing services to meet the needs of groups such as dog-owners or cyclists. You can take advantage of niche tourism by creating experiences for those with interests such as literature or local food.&nbsp;</p> <p>Niche tourism provides a way for your business to stand out from competitors. It allows you to appeal strongly to particular market segments. Niche tourism audiences may be large or small. Consider the value of a niche tourism sector&nbsp;by researching how large the audience&nbsp;is and how much they typically spend. &nbsp;</p> <h3>Key niche tourism markets in Northern Ireland&nbsp;</h3> <p>Important local niche tourism markets&nbsp;include:</p> <ul> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="3239fb7f-f68a-42a6-a1d7-a2e5609ad21f" href="/content/activities-and-nature-based-tourism" title="Activities and nature-based tourism">activities&nbsp;and nature-based tourism</a></li> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="6ed66143-2023-46cb-8e51-a25746b9f946" href="/content/golf-tourism" title="The golf tourism market in Northern Ireland">golf tourism</a></li> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="79d15678-eb88-4222-b19d-cb9445794f28" href="/content/food-tourism-opportunities" title="The value of the food tourism market and resources to help your business take advantage of the opportunities">food tourism</a></li> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="04cfc85c-f071-421e-9676-72b91e661bdc" href="/content/craft-tourism" title="Northern Ireland’s traditional crafts and artisan produce presents a unique tourism opportunity">craft tourism</a></li> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="5d1d2fbf-cb7b-453e-a66d-71a160af8092" href="/content/sustainable-tourism" title="How to take a sustainable approach to tourism">sustainable tourism</a></li> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="edaede21-5808-4d91-8fb0-fe1bb34dbf10" href="/content/cultural-and-heritage-tourism" title="Niche tourism markets such as screen, music and literary tourism provide opportunities for Northern Ireland businesses">cultural and heritage tourism</a></li> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="d120cfbe-dfdf-45e5-8c79-106950a97d21" href="/content/screen-tourism-opportunities" title="With world renowned productions being filmed in Northern Ireland, the screen tourism industry is a growing market">screen tourism</a> (such as Game of Thrones)</li> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="96bf1ad3-ee85-4281-9905-9ed8d6e6dd5f" href="/content/business-tourism" title="Business tourism opportunities for tourism providers in Northern Ireland">business tourism</a></li> </ul> <p>This is not an exhaustive list, but simply gives a 'flavour' of the range of niche markets currently represented in Northern Ireland.</p> </div> </div> </div> </div> </div> <div class="field field--name-field-developed field--type-entity-reference field--label-above"> <div class="field__label">Developed with</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/108" hreflang="en">Tourism Northern Ireland</a></div> </div> </div> <div class="field field--name-field-help field--type-entity-reference field--label-above"> <div class="field__label">Help</div> <div class="field__items"> <div class="field__item"><a href="/content/tourism-ni-industry-development" hreflang="en">Tourism NI Industry Development</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> <div class="field__item"><a href="/content/start-tourist-accommodation-business" hreflang="en">Start a tourist accommodation business</a></div> <div class="field__item"><a href="/content/tourist-accommodation-certification" hreflang="en">Tourist accommodation certification </a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/niche-tourism-markets-northern-ireland">/content/niche-tourism-markets-northern-ireland</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="15105" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Activities and nature-based tourism </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>The niche market of activity and nature tourism is growing in Northern Ireland. It includes hiking, cycling, climbing, birdwatching, walking and canoeing.</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-14805 clearfix"> <span id="section-14805"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Northern Ireland has a growing activities tourism market. Its natural beauty and reputation for hospitality make it an ideal setting for this type of trip.</p> <p><span style="font-size: 13.0080003738403px; line-height: 1.538em;">Some examples include:</span></p> <ul> <li>garden and forests</li> <li>cycling and mountain biking</li> <li>walking and hiking</li> <li>fishing</li> <li>canoeing and water sports</li> </ul> <h3>Types of activity tourism</h3> <p>Activity tourism generally combines:</p> <ul> <li>physical activity or adventure</li> <li>cultural exchange or interaction</li> <li>engagement with nature</li> </ul> <p>The market is commonly made up of:<strong> </strong></p> <ul> <li>hard adventure activities&nbsp;such as climbing, trekking and mountain biking</li> <li>soft adventure activities such as walking tours, city bike tours, canoe hire or camping</li> </ul> <p>Soft activities make the majority of the market as they:</p> <ul> <li>appeal to a wider range of people</li> <li>require less physical output than hard activities</li> <li>generally have lower perceived or real risks</li> <li>are easily adapted for different visitors, eg families</li> </ul> <p>Many activities, such as walking, hiking and&nbsp;cycling, are typically free to access and so do not have a value market size in their own right. However, they enhance the visitor experience and can increase opportunities for visitors to spend. this type of visitor will spend money&nbsp;on food, drink and accommodation.</p> <h3>Tourism opportunities</h3> <p>Golf is currently a 'key draw' activity for Republic of Ireland, Great Britain and overseas visitors to Northern Ireland. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="6ed66143-2023-46cb-8e51-a25746b9f946" href="/content/golf-tourism" title="The golf tourism market in Northern Ireland and how clubs and other businesses can take advantage of opportunities">golf tourism</a>.&nbsp;</p> <p>For other business sector insights, see <a href="https://www.tourismni.com/research-insights/" rel=" noopener" target="_blank" title="The latest tourism intelligence">tourism insights</a>.</p> </div> </div> </div> </div> </div> <div class="field field--name-field-developed field--type-entity-reference field--label-above"> <div class="field__label">Developed with</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/108" hreflang="en">Tourism Northern Ireland</a></div> </div> </div> <div class="field field--name-field-help field--type-entity-reference field--label-above"> <div class="field__label">Help</div> <div class="field__items"> <div class="field__item"><a href="/content/tourism-ni-industry-development" hreflang="en">Tourism NI Industry Development</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/quality-grading-tourism-businesses" hreflang="en">Quality grading for tourism businesses</a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> <div class="field__item"><a href="/content/start-tourist-accommodation-business" hreflang="en">Start a tourist accommodation business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/activities-and-nature-based-tourism">/content/activities-and-nature-based-tourism</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="15569" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Golf tourism </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>The golf tourism market in Northern Ireland and how clubs and other businesses can take advantage of opportunities.</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-15269 clearfix"> <span id="section-15269"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Northern Ireland is increasingly becoming known as a world class golf destination. Events such as the Irish Open 2017&nbsp;and The&nbsp;Open Championship 2019&nbsp;have helped to highlight Northern Ireland as a golfing destination. The success of local golfers like Rory McIlroy, Graeme McDowell and Darren Clarke have also raised the profile of golf in Northern Ireland.&nbsp;</p> <p>The Open Championship 2019 in Portrush drew in&nbsp;237,750 spectators. This made&nbsp;it the second-highest attended Open championship of all time.</p> <p>Northern Ireland's golfing appeal lies in its diversity and the quality of its courses.</p> <h3>Opportunities</h3> <p>There are opportunities for golf courses to attract more overseas visitors and host major events. Other businesses such as those in the hospitality and transport sectors can also benefit. For every £1 spent by visitors on green fees,they spend a further £4.</p> <p>Some of the opportunities for golf clubs include:</p> <ul> <li>developing clusters that allow visitors to play several different courses during their trip</li> <li>creating partnerships with hotels and restaurants to offer package breaks</li> <li>promoting offers on tourism websites and through online tour operators</li> </ul> <p>The opportunities for other businesses include:</p> <ul> <li>holding golf exhibitions, workshops and talks</li> <li>providing hospitality and transport during major golf events</li> <li>working with clubs to offer package deals to golf tourists</li> </ul> <p>Northern Ireland's positon as a leading golf destination can also help to increase the business travel market. This will create further business opportunities.&nbsp;</p> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://www.tourismni.com/Grow-Your-Business/golf/">Golf tourism</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> <div class="field__item"><a href="/content/food-tourism-opportunities" hreflang="en">Food tourism opportunities </a></div> <div class="field__item"><a href="/content/organising-events-northern-ireland" hreflang="en">Organising events in Northern Ireland</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/golf-tourism">/content/golf-tourism</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="15106" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Food tourism </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>The value of the food tourism market and resources to help your business take advantage of the opportunities.</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-14806 clearfix"> <span id="section-14806"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Food is vital to the Northern Ireland tourism offering. It&nbsp;is as important as accommodation, culture and scenery for those wishing to immerse themselves in the Northern Ireland experience.</p> <p>Recent research indicates that the Northern Ireland&nbsp;food tourism&nbsp;is now worth £350 million annually to the local economy.&nbsp;</p> <p>Artisan food&nbsp;presents a chance&nbsp;to showcase local ingredients and dishes. It presents&nbsp;gift and souvenir opportunities for tourists.&nbsp;</p> <h3>Opportunities</h3> <p>If your business depends on selling, producing or serving food, the opportunities within the tourism industry are vital to consider. This includes:</p> <ul> <li>eating establishments</li> <li>pubs</li> <li>open farms</li> <li>food producers</li> <li>cookery schools</li> <li>food festivals</li> <li>food and farmer's markets</li> <li>other key operators in the local agri-food industry</li> </ul> <p>For more information on taking advantage of food tourism opportunities, see <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="79d15678-eb88-4222-b19d-cb9445794f28" href="/content/food-tourism-opportunities" title="Business opportunities in Northern Ireland’s growing food tourism market">food tourism opportunities</a>.</p> </div> </div> </div> </div> </div> <div class="field field--name-field-developed field--type-entity-reference field--label-above"> <div class="field__label">Developed with</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/108" hreflang="en">Tourism Northern Ireland</a></div> </div> </div> <div class="field field--name-field-help field--type-entity-reference field--label-above"> <div class="field__label">Help</div> <div class="field__items"> <div class="field__item"><a href="/content/tourism-ni-industry-development" hreflang="en">Tourism NI Industry Development</a></div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/food-tourism/">Food tourism</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/food-tourism">/content/food-tourism</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="15831" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Craft tourism </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Northern Ireland’s traditional crafts and artisan produce presents a unique tourism opportunity – crafts are part of visitor’s cultural tourism experience.</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-15531 clearfix"> <span id="section-15531"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Visitors to Northern Ireland want to enjoy an authentic cultural experience. Traditional crafts and artisan produce can form part of this experience. The craft sector in Northern Ireland includes over 400 skilled producers.</p> <p>Examples of local crafts include:</p> <ul> <li>local food products such as black pudding, rapeseed oil, cheese and soda bread</li> <li>handmade jewellery</li> <li>homeware such as Irish linen products</li> <li>artwork such as painting, photography and sculpture</li> <li>craft beer and spirits</li> <li>woodwork and furniture</li> </ul> <h3>Craft tourism opportunities</h3> <p>There are opportunities for craft producers to diversify their business by adding a tourism element. Examples include:</p> <ul> <li>workspace tours and production demonstrations</li> <li>special workshops and classes, eg bread-making or embroidery</li> <li>attending events such as fairs and festivals</li> </ul> <p>Craft producers can get help to offer a tourism experience by becoming an official ÉCONOMUSÉE. This involves opening your workshop to the public and meeting certain criteria such as displaying an exhibition and selling your products on site.&nbsp;Read more about <a href="https://discovernorthernireland.com/food-and-drink/economusees-artisans-at-work" target="_blank" title="ÉCONOMUSÉEs in Northern Ireland">ÉCONOMUSÉEs in Northern Ireland</a>.</p> <p>The following organisations offer guidance to craft businesses:</p> <ul> <li><a href="http://www.craftni.org/" target="_blank" title="Craft NI is the sector-lead body for the promotion and development of the design-led contemporary craft industry in NI">Craft NI</a> run initiatives such as August Craft Month</li> <li><a href="http://www.nigoodfood.com/" target="_blank" title="Food NI provides a single promotional voice for Northern Ireland’s food and drink">Food NI</a> promote local food producers</li> <li><a href="http://www.artscouncil-ni.org/" target="_blank" title="The Arts Council of Northern Ireland is the lead development agency for the arts in NI">Arts Council of Northern Ireland</a>&nbsp;offer funding and development opportunities for artists</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/food-tourism-opportunities" hreflang="en">Food tourism opportunities </a></div> <div class="field__item"><a href="/content/creative-industries-northern-ireland" hreflang="en">Creative industries in Northern Ireland</a></div> <div class="field__item"><a href="/content/creative-business-91Ïã½¶»ÆÉ«ÊÓÆµ-and-funding" hreflang="en">Creative business 91Ïã½¶»ÆÉ«ÊÓÆµ and funding</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/craft-tourism">/content/craft-tourism</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="15107" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Sustainable tourism </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>How to take a sustainable approach to tourism and green accreditation and future trends in the sector to take advantage of the growing trend of sustainable tourism.</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-14807 clearfix"> <span id="section-14807"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Sustainability is a growing global trend across a whole range of industries around the world.</p> <p>In tourism, sustainability is a practice of trying to:</p> <ul> <li>make as low an impact as possible on the environment and local culture</li> <li>helping to generate income and employment for the local economy</li> </ul> <h3>What does it mean in practice?</h3> <p>Sustainable tourism is not the same as eco-tourism or green tourism, which focus on conservation and the environment. Rather than being a 'tourism product', sustainable tourism is a way of doing things. The aim is&nbsp;to protect and ensure the future of the local tourism industry.</p> <p>There are many clear benefits to sustainability including:</p> <ul> <li>&nbsp;cost savings</li> <li>increased profitability</li> <li>improved reputation</li> <li>access to an increasing market of environment- and culture- conscious customers</li> </ul> <h3>Going Green</h3> <p>Small steps in your business can help you make it more sustainable, from:</p> <ul> <li>minimising your business waste</li> <li>improving energy and water efficiency</li> <li>increasing community engagement</li> <li>sourcing local produce</li> </ul> <p>For more advice to help you embrace sustainable practices in your business, see <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="20ba6112-a40c-4af3-8b94-cb27eb664ffc" href="/content/make-your-business-more-sustainable" title="How focusing on environmental, social and financial aspects of your business can lead to a more sustainable approach">make your business more sustainable</a>. For hotels, see <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="93645328-e4db-4fbc-ae1d-279cc305070f" href="/content/use-resources-efficiently-your-hotel" title="How hotels can cut costs and reduce their environmental impact">use resources efficiently in your hotel</a>.&nbsp;</p> <h3>Green accreditation</h3> <p>Green Tourism Certification is the largest and most established scheme of its kind in the world, recognised by both UK national and regional government as a key part of its drive towards sustainability. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="49581c42-d169-4b85-a3ea-1c25412f68ca" href="/content/green-tourism-certification" title="Certification for tourism businesses who meet certain environmental performance criteria">Green Tourism Certification</a>.</p> <h3>Future trends</h3> <p>Tourism NI expects the theme of sustainability to be central to the global tourism industry in years to come. They highlight&nbsp;a number of opportunities for local tourism providers, including:</p> <ul> <li>keeping in local, ie sourcing produce, staff and services from your vicinity &nbsp;</li> <li>promoting your green credentials for greatest impact and increased business</li> <li>meeting demands of particular demographic, eg eco-conscious and health focused individuals</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-developed field--type-entity-reference field--label-above"> <div class="field__label">Developed with</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/108" hreflang="en">Tourism Northern Ireland</a></div> </div> </div> <div class="field field--name-field-help field--type-entity-reference field--label-above"> <div class="field__label">Help</div> <div class="field__items"> <div class="field__item"><a href="/content/tourism-ni-industry-development" hreflang="en">Tourism NI Industry Development</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/sustainable-tourism">/content/sustainable-tourism</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="15108" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Cultural and heritage tourism </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Niche tourism markets such as screen, music and literary tourism provide opportunities for Northern Ireland businesses.</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-14808 clearfix"> <span id="section-14808"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Northern Ireland's culture is a key attraction for visitors choosing the region as their holiday destination.</p> <p>In broad terms, cultural tourism includes:</p> <ul> <li>built and historical heritage, such as castles and estates</li> <li>cultural heritage, eg museums and galleries</li> <li>contemporary culture, eg music, film, TV and fashion</li> </ul> <p>Businesses can benefit by simply being in the proximity of a cultural or a heritage location, building or an event. They can also take a more proactive approach and integrate cultural and heritage experiences in their new and existing tourism products.</p> <h3>Screen tourism</h3> <p>Screen tourism is on the rise. The market has been&nbsp;boosted by the success of HBO's Game of Thrones, and productions such as Line of Duty&nbsp;and The Fall.&nbsp;Screen tourism is making a lasting impact on the local Northern Ireland economy. It&nbsp;presents local businesses with a wealth of new opportunities. See&nbsp;<a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="d120cfbe-dfdf-45e5-8c79-106950a97d21" href="/content/screen-tourism-opportunities" title="Guidance on the screen tourism opportunities for businesses in NI">screen tourism opportunities</a>.</p> <h3>Music</h3> <p>Northern Ireland has a strong music offering. This ranges&nbsp;from traditional music&nbsp;to more contemporary music.&nbsp;Music plays a key role in local nightlife and at events and festivals.&nbsp;There is also has a wide range of music venues from small intimate sites, to large facilities which can host major international acts.</p> <h3>Derry~Londonderry's walls</h3> <p>A rarity in the UK, Derry~Londonderry's walls&nbsp;present great opportunities for local hospitality businesses and walking tour operators.</p> <h3>Events and festivals</h3> <p>Northern Ireland has an established ability to attract and host world-class international events, and bring with them many international and domestic visitors.</p> <p>Events tourism opens up opportunities in all sectors of the industry, from event organisation and logistics, to accommodation, hospitality and transport.</p> <h3>Literary tourism</h3> <p>Northern Ireland literary scene offers huge tourism opportunities. The region has been home to world-renowned authors such as C.S. Lewis, Seamus Heaney, Marie Jones and Brian Friel.</p> <p>Visitors can walk in the footsteps of literary giants and explore areas that inspired them through experiences like:</p> <ul> <li>walking tours</li> <li>quirky bookstores</li> <li>festivals</li> <li>theatre productions</li> <li>poetry readings</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-developed field--type-entity-reference field--label-above"> <div class="field__label">Developed with</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/108" hreflang="en">Tourism Northern Ireland</a></div> </div> </div> <div class="field field--name-field-help field--type-entity-reference field--label-above"> <div class="field__label">Help</div> <div class="field__items"> <div class="field__item"><a href="/content/tourism-ni-industry-development" hreflang="en">Tourism NI Industry Development</a></div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/screen-tourism/">Screen tourism </a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/quality-grading-tourism-businesses" hreflang="en">Quality grading for tourism businesses</a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> <div class="field__item"><a href="/content/start-tourist-accommodation-business" hreflang="en">Start a tourist accommodation business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/cultural-and-heritage-tourism">/content/cultural-and-heritage-tourism</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="15145" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Screen tourism </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>With world renowned productions being filmed in Northern Ireland, the screen tourism industry is growing market – find out how businesses can take advantage.</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-14845 clearfix"> <span id="section-14845"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Northern Ireland is an increasingly popular filming location.<strong> </strong>Its attraction is the variety of its landscape and the local expertise in the film industry. This brings opportunities for tourism services and the hospitality industries.</p> <p>In recent years, films such as Good Vibrations and Dracula Untold and TV productions like Game of Thrones and The Fall have been filmed in Northern Ireland. Films connected with Northern Ireland provide chances to create tourism experiences for a wide range of customers. Screen tourism is a growing trend and tourists enjoy visiting the landscapes and architecture that they see on screen.</p> <p>Research suggests that that one in four adults choose their next holiday destination based on TV or film (Source: HBO). This creates potential for tourism businesses. Following the release of the Lord of the Rings trilogy, it was reported that there was a 50 per cent increase in visitors to New Zealand where it was filmed.</p> <h3>Screen tourism opportunities</h3> <p>There are a number of ways that Northern Ireland tourism businesses can capitalise on local film and television production, including:</p> <ul> <li>themed visitor experiences and activities</li> <li>location tours</li> <li>events like screenings and live action roleplays at filming locations</li> <li>themed food events&nbsp;</li> <li>themed package breaks</li> <li>accommodation for visitors attracted through screen tourism</li> <li>accommodation and services to crews filming on location</li> </ul> <p>If your business is near a filming location, use this to add value to your existing tourism experiences. Sign posts and photo boards are important markers for tourists. Offer photo opportunities for visitors who can share these on social media.</p> <p>If you are offering an experience relating to a particular production, detailed knowledge is vital for authenticity. Fans will appreciate any "insider knowledge" you can share about the production.</p> <p>Find out more in our <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="d120cfbe-dfdf-45e5-8c79-106950a97d21" href="/content/screen-tourism-opportunities" title="Guidance on the screen tourism opportunities for businesses in Northern Ireland">screen tourism opportunities</a> guide.&nbsp;</p> <h3>Support for screen tourism</h3> <p>Tourism NI offer guidance for business offering screen tourism experiences, particularly <a href="https://www.tourismni.com/build-your-business/sector/activities-attractions/activities-and-attractions-growing-your-business/gameofthrones/" rel=" noopener" target="_blank" title="Game of Thrones details">Game of Thrones</a>. &nbsp;</p> <p>Northern Ireland Screen can share details if filming locations (and in some cases photography) and can partner with other organisations for tourism initiatives and events. See the <a href="http://www.northernirelandscreen.co.uk/made-in-northern-ireland-production-catalogue/" target="_blank" title="Northern Ireland screen production catalogue">production catalogue</a> for a list of all past, current and upcoming Northern Ireland Screen funded productions. This includes a list of filming locations for each production.</p> <p>See&nbsp;<a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="a06d14ed-7906-4953-baba-ba42e08270e3" href="/content/screen-tourism-business-help-and-91Ïã½¶»ÆÉ«ÊÓÆµ" title="Support and advice for screen tourism in Northern Ireland">screen tourism business help and 91Ïã½¶»ÆÉ«ÊÓÆµ</a>.</p> <h3>Game of Thrones</h3> <p>HBO's Game of Thrones, filmed in Northern Ireland, is one of the most popular and successful TV series ever made. It has provided opportunities for the NI tourism industry. Many businesses have already created visitor experiences relating to the TV series.&nbsp;</p> <p>See&nbsp;<a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="ab980370-9c82-4893-8020-35af5471e0b5" href="/content/game-thrones-tourism-northern-ireland" title="The Game of Thrones tourism opportunities in Northern Ireland">Game of Thrones tourism in Northern Ireland</a>.</p> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="http://www.northernirelandscreen.co.uk/">Northern Ireland Screen </a></div> <div class="field__item"><a href="https://www.tourismni.com/build-your-business/sector/activities-attractions/activities-and-attractions-growing-your-business/gameofthrones/">Game of Thrones Tourism </a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> <div class="field__item"><a href="/content/food-tourism-opportunities" hreflang="en">Food tourism opportunities </a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/screen-tourism">/content/screen-tourism</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="15864" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Business tourism </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Business tourism opportunities for tourism providers in Northern Ireland, including the growing incentive travel market.</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-15564 clearfix"> <span id="section-15564"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Business tourism is part of what is known as the<strong> </strong>MICE sector, which stands for:</p> <ul> <li>meetings</li> <li>incentive travel</li> <li>conferences</li> <li>events</li> </ul> <p>Business tourism is a growing sector in Northern Ireland. It&nbsp;can provide opportunities for your business. It can also help to grow the local leisure tourism market as business visitors may return with their families.</p> <p>See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="e0cb1818-65e9-435f-8ab0-43929eabcac7" href="/content/organising-events-northern-ireland" title="How to organise an event in Northern Ireland">organising events in Northern Ireland</a>.</p> <h3>Incentive travel</h3> <p>Companies sometimes want to<strong> </strong>reward their employees or partners with trips away. This market is known as incentive travel. It differs from leisure tourism as the visitors have not paid for the trip themselves, and probably haven't had a say in the planning.</p> <p>Incentive travel provides opportunities for:</p> <ul> <li>accommodation providers</li> <li>event venues</li> <li>tourist experiences</li> <li>transport businesses</li> <li>restaurant, bars and hospitality businesses</li> <li>entertainment providers</li> </ul> <p>Usually before an incentive trip is booked, there will be a<strong> </strong>familiarisation (fam) trip to the destination. This is your chance to impress the potential clients. Fam trips work best when the various providers, destination management companies (DMCs) and other destination stakeholders work together.</p> <p>Some things that can set you apart to incentive travel buyers include:</p> <ul> <li>provide a unique, authentic experience</li> <li>offer exclusive options that aren't available to leisure guests</li> <li>think creatively when offering event space</li> <li>pay close attention to detail &nbsp;</li> <li>provide a personalised service to make the trip special</li> <li>research your guests and meet their specific needs (eg hobbies, food preferences)</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/business-tourism/">Business tourism 91Ïã½¶»ÆÉ«ÊÓÆµ </a></div> <div class="field__item"><a href="http://www.siteglobal.com/">Society for Incentive Travel Excellence</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> <div class="field__item"><a href="/content/food-tourism-opportunities" hreflang="en">Food tourism opportunities </a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/business-tourism">/content/business-tourism</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="15516" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Creating tourism experiences </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Use Tourism NI's Creating Experiences Toolkit to develop your tourism product and create authentic experiences for your visitors.</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-15216 clearfix"> <span id="section-15216"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Tourists are increasingly seeking out authentic experiences. They want to make the most of their time away. They do this by:</p> <ul> <li>connecting with local people</li> <li>immersing themselves into local culture</li> <li>enjoying local food and drink</li> <li>exploring local geography and places of interest</li> </ul> <p>This trend provides the tourism industry with a new type of visitor.&nbsp;One who is an active participant in the experience and is seeking more than just a packaged tour, a hotel room or a scenic view.</p> <p>Tourism NI has produced an experience development toolkit, Northern Ireland - Embrace a Giant Spirit. The toolkit gives step-by-step guidance on creating experiences that embrace the giant spirit.</p> <p><a href="https://www.tourismni.com/globalassets/business-development/digital-marketing/ni-embrace-a-giant-spirit/embrace-a-giant-spirit-experience-development-toolkit.pdf" rel=" noopener" target="_blank" title="Access the&nbsp;Northern Ireland - Embrace a Giant Spirit&nbsp;experience development toolkit">Access the&nbsp;Northern Ireland - Embrace a Giant Spirit&nbsp;experience development toolkit</a>.</p> <p><em>See a video introduction to Creating Experiences. Source: Tourism NI&nbsp;</em></p> </div> </div> </div> </div> <div class="field__item"> <div id="paragraph-18298" class="paragraph paragraph--type--video paragraph--view-mode--default"> <div class="field field--name-field-video field--type-entity-reference field--label-hidden field__item"><article class="media media--type-remote-video media--view-mode-default"> <div class="field field--name-field-media-oembed-video field--type-string field--label-hidden field__item"><iframe src="/media/oembed?url=https%3A//youtu.be/HLy2MZy3Fcg&amp;max_width=0&amp;max_height=0&amp;hash=MXT6JTCNI55-S2D_f_e-DWRXeBuIrfIP_ez56k75wuo" width="200" height="113" class="media-oembed-content" loading="eager" title="Creating Experiences Explained"></iframe> </div> </article> </div> </div> </div> </div> <div class="field field--name-field-help field--type-entity-reference field--label-above"> <div class="field__label">Help</div> <div class="field__items"> <div class="field__item"><a href="/content/tourism-ni-industry-development" hreflang="en">Tourism NI Industry Development</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/quality-grading-tourism-businesses" hreflang="en">Quality grading for tourism businesses</a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> <div class="field__item"><a href="/content/start-tourist-accommodation-business" hreflang="en">Start a tourist accommodation business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/creating-tourism-experiences">/content/creating-tourism-experiences</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="17189" class="node node--type-case-study node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <div id="min-overide"> <h1>Niche tourism opportunities</h1> <h2>Taking advantage of craft tourism opportunities - The Steensons</h2> </div> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"> Brona Steenson, Director of Steensons Jewellers, explains how the business takes advantage of craft tourism opportunities. </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16890 clearfix"> <span id="section-16890"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Craftsmanship is a key business focus of the Steensons design and craft jewellery. The designs, sold in their Glenarm workshop and Belfast store, combine traditional techniques with new technologies.</p> <p>Brona Steenson, Director of Steensons Jewellers, explains how the business takes advantage of craft tourism opportunities.&nbsp;</p> <h3>Craft tourism in Northern Ireland&nbsp;</h3> <p>"I think Northern Ireland has been put on the map for its creative industries over the last decade, because of Game of Thrones. Although it's a small place, there is a large percentage of people working within the craft and art industries. Also, you don't have to travel far to see wide-ranging areas of natural beauty, so the ease of seeing local crafts against the backdrop of the surrounding area is a big draw for visitors." &nbsp;&nbsp;</p> <h3>Consider your location</h3> <p>"What seems to appeal to visitors about our business is our unusual designs. Our designs, handcrafted in Northern Ireland, mean that visitors get the chance to take home something that is locally-made and unique to the area. Since moving the location of the Glenarm workshop to a more prominent place within the village, we have benefited from the increase in tourism - our footfall tripled and our turnover doubled. Location is key. We are now close to a car park and visitor centre, which means that tourists arriving by car, as well as small coach and taxi tours, often stop with us."</p> <h3>Connect with local networks</h3> <p>"We are part of the Causeway Coast and Glens ECOMUSEE network, which welcomes the public to see the skill of our craft in action. The term 'ECONMUSEE' means 'working museum', however the local network prefer the term 'artisans at work' as we feel that explains what we offer. Other businesses in this local network specialise in the areas of arts, crafts and agri-food. They similarly use their craft to promote cultural heritage and sustain traditional skills.</p> <p>We find the main benefit of the ECOMUSEE network is the networking side of things, plus the exchange of ideas on the promotion of our and each other's business."</p> <h3>Identify new opportunities</h3> <p>"Our work with Game of Thrones started when they commissioned us to create a chain of office piece for the first series in 2008. Following that, we made crowns and various pieces over the years. Soon after this people arriving at the workshop wanted to talk about Game of Thrones which came with some challenges. Visitors would spend time discussing the show but they weren't interested in buying our products. I realised that we needed to offer something with a connection to the Game of Thrones that they would be prepared to buy, so I approached HBO about developing a licensed product. This was a long process but worth it in the end. Our Game of Thrones product range has been a success and the fans that visit us, do buy it."&nbsp;</p> <h3>Promote your business</h3> <p>"We market predominately to a local market advertising to them through billboards, buses and publications. Overall about 30 per cent of our sales comes from visitors - mostly at our Glenarm workshop. We advertise in a brochure that is handed out on cruise ships and also in hotel magazines and hardback books. Our website is by far our biggest advertising tool. We are actively promote on social media, mainly Facebook. We are trying to increase our Instagram presence, as we like to explore the success of different promotional channels."<br> &nbsp;</p> </div> </div> </div> </div> </div> <div class="field field-name-field-case-study"> <div class="field-label-above">Case Study</div> Brona Steenson </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/taking-advantage-craft-tourism-opportunities-steensons">/content/taking-advantage-craft-tourism-opportunities-steensons</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> </ul> </div> </div> </div> <div class="views-element-container"><div class="view view-eva view-checklist-navigation view-id-checklist_navigation view-display-id-entity_view_1 js-view-dom-id-9d610ee3844bd73f9da505e0a4dc4f51b66e7028ad7af70738854dde07ee6d2b"> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> <div class="node_view"><ul class="pre_links"><li class="print"><a href="/node/17189/printable/print" target="_blank">Print</a></li></ul></div> Thu, 01 Aug 2019 09:42:53 +0000 amulvenna 17189 at Screen tourism business help and 91Ïã½¶»ÆÉ«ÊÓÆµ /content/screen-tourism-business-help-and-91Ïã½¶»ÆÉ«ÊÓÆµ <span class="field field--name-title field--type-string field--label-hidden">Screen tourism business help and 91Ïã½¶»ÆÉ«ÊÓÆµ</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/24" typeof="schema:Person" property="schema:name" datatype="">amulvenna</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2018-08-13T12:59:13+01:00" title="Monday, 13 August, 2018 - 12:59" class="datetime">Mon, 13/08/2018 - 12:59</time> </span> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_1 js-view-dom-id-02072afbadb2de0ff206c05417e929bde9ea3dd31719067212a1cc8e381b0498"> <div><h2><a href="/content/screen-tourism-opportunities" hreflang="en">Screen tourism opportunities</a></h2></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_2 js-view-dom-id-1e2d989adb8520da90efd27045d66c6489659c7689fe07da4cda9b345ab13821"> <header> <h3>In this guide:</h3> </header> <div> <ul> <li><a href="/content/screen-tourism-opportunities" hreflang="en">Screen tourism opportunities</a></li> <li><a href="/content/what-screen-tourism" hreflang="en">What is screen tourism?</a></li> <li><a href="/content/major-tv-and-film-productions-northern-ireland" hreflang="en">Major TV and film productions in Northern Ireland</a></li> <li><a href="/content/game-thrones-tourism-northern-ireland" hreflang="en">Game of Thrones tourism in Northern Ireland</a></li> <li><a href="/content/seven-top-tips-creating-screen-tourism-experience" hreflang="en">Seven top tips for creating a screen tourism experience</a></li> <li><a href="/content/screen-tourism-business-help-and-91Ïã½¶»ÆÉ«ÊÓÆµ" hreflang="en">Screen tourism business help and 91Ïã½¶»ÆÉ«ÊÓÆµ</a></li> <li><a href="/content/creating-screen-tourism-experience-clearsky-adventure-centre-video" hreflang="en">Creating a screen tourism experience - Clearsky Adventure Centre (video)</a></li> </ul> </div> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_3 js-view-dom-id-dc23e054703d0128d55da573da0fceb802a15d057fdd80e1bb0a3889b54bc8b8"> <header> </header> <div> <ul> <li><div data-history-node-id="16591" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> What is screen tourism? </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item">Definition of screen and film tourism, including examples in Austria, New Zealand and Northern Ireland </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16291 clearfix"> <span id="section-16291"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Screen tourism, or film tourism, is a location that becomes popular with visitors because it has appeared in a film or television series. An early example of screen tourism is the musical film Sound of Music. Interest in the film brings tourists to Salzburg in Austria ever since it was released in 1965.</p> <p>Tourists enjoy visiting places they see on screen. Fans want to visit specific landmarks, places and buildings from scenes in their favourite TV shows and films. TV shows and films can as a result raise the profile of the city or country where the story is set.</p> <h3>Economic impact&nbsp;</h3> <p>Screen tourism can have a huge economic impact on the tourism industry. For example, there was a 50 per cent increase in visitors to New Zealand after the filming of The Lord of the Rings and The Hobbit film series there. This brings millions of dollars to the New Zealand economy every year.&nbsp;</p> <p>Game of Thrones presents a similar opportunity for Northern Ireland. Tourism NI estimates that the Game of Thrones series contributed to the number of visitors coming to Northern Ireland in 2016.&nbsp; A&nbsp;total of 120,000 tourists generated around £30 million to the local economy.</p> <h3>Opportunities for businesses</h3> <p>When a new production is filmed in Northern Ireland, local businesses can benefit by providing services to film crews. This can range from creative industries services to accommodation and transport.&nbsp;</p> <p>An increase in screen tourism visitors to Northern Ireland means an increase in potential customers for tourism and hospitality businesses. By providing specific offerings for screen tourism visitors, businesses can make the most of the opportunity. Examples include:&nbsp;&nbsp;</p> <ul> <li>location tours</li> <li>themed food offerings &nbsp;</li> <li>visitor experiences</li> <li>screenings&nbsp;</li> <li>exhibitions&nbsp;</li> <li>fan events&nbsp;<br> &nbsp;</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/screen-tourism/">Screen tourism advice</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> <div class="field__item"><a href="/content/food-tourism-opportunities" hreflang="en">Food tourism opportunities </a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/what-screen-tourism">/content/what-screen-tourism</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16592" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Major TV and film productions in Northern Ireland </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>A list of some of the biggest feature films and TV shows filmed in Northern Ireland, including Game of Thrones, Derry Girls and Dracula Untold</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16292 clearfix"> <span id="section-16292"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Many films and TV productions have been shot on-location in Northern Ireland. These present screen tourism opportunities and showcase the region to an international audience. Consider how your business can connect with local filming locations to offer experiences to TV and film fans.&nbsp;</p> <p>Northern Ireland Screen publish a&nbsp;<a href="http://www.northernirelandscreen.co.uk/made-in-northern-ireland-production-catalogue/" target="_blank" title="NI Screen production catalogue">production catalogue</a> of past and upcoming films and TV shows.&nbsp;</p> <h3>TV productions</h3> <p>Some of the TV shows created here in Northern Ireland include:&nbsp;</p> <ul> <li>Game of Thrones - based on George R.R. Martin's fantasy novel series. The show is one of the biggest in the world with an audience of 31 million people worldwide.&nbsp;It was filmed at a wide range of locations around Northern Ireland and at Titanic studios. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="ab980370-9c82-4893-8020-35af5471e0b5" href="/content/game-thrones-tourism-northern-ireland" title="Game of Thrones tourism in Northern Ireland">Game of Thrones tourism in Northern Ireland</a>.</li> <li>The Fall - a BBC crime drama with Gillian Anderson and Jamie Dornan. The show is set and was filmed in Belfast.&nbsp;</li> <li>Derry Girls - a sitcom set and filmed in Derry. The show focuses on a group of friends growing up in the 1990s.&nbsp;</li> <li>Line of Duty - another BBC crime drama filmed in Belfast. &nbsp;The show is about the investigations of a fictional police anti-corruption unit.&nbsp;</li> </ul> <h3>Films</h3> <p>Some of the biggest feature films filmed in Northern Ireland include:&nbsp;</p> <ul> <li>Dracula Untold - filmed at many locations across Northern Ireland, it tells the origin story of Dracula and stars Dominic Cooper.</li> <li>Your Highness - starring Danny McBride, James Franco, Zooey Deschanel and Nathalie Portman, this comic fantasy film was filmed on location around Northern Ireland and at Titanic studios.&nbsp;</li> <li>High-Rise - a dystopian drama with Tom Hiddleston, Sienna Miller, Jeremy Irons and Luke Evans filmed primarily in Bangor.&nbsp;</li> <li>Good Vibrations - set and filmed in Belfast, this film tells the true story of record shop owner Terri Hooley and his role in the 1970s punk scene in Northern Ireland.&nbsp;</li> <li>The Lost City of Z - based on the book by James Grey about the true events surrounding British explorer Percy Fawcett's experiences in the Amazon, it stars Charlie Hunnam, Robert Pattinson and Sienna Miller. It was filmed in Belfast and at locations including Greyabbey and Strangford Lough.&nbsp;<br> &nbsp;</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/screen-tourism/">Screen tourism</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/major-tv-and-film-productions-northern-ireland">/content/major-tv-and-film-productions-northern-ireland</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16593" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Game of Thrones tourism in Northern Ireland </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>The Game of Thrones tourism opportunities in Northern Ireland, including filming locations, legacy and potential for local businesses to take advantage</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16293 clearfix"> <span id="section-16293"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Game of Thrones was filmed at Titanic studios in Belfast and at locations across Northern Ireland. The show is based on George R.R. Martin's medieval fantasy novel series 'a song of ice and fire'. It grew&nbsp;in popularity over eight seasons to become one of the biggest TV shows in world.&nbsp;</p> <p>Fans of the show are eager to visit filming locations and take part in Game of Thrones experiences. Tourism NI estimates that in 2016, 120,000 visitors to Northern Ireland were influenced by Game of Thrones. This had an estimated value of £30 million to the local economy.&nbsp;</p> <h3>Game of Thrones filming locations</h3> <p>There are 26 locations that feature in the Game of Thrones, which are publicly accessible, and tourists can visit:&nbsp;</p> <ul> <li>Binevenagh - Dothraki Grasslands&nbsp;</li> <li>Downhill Beach - Dragonstone</li> <li>Portstewart Strand - Coast of Dorne&nbsp;</li> <li>The Dark Hedges - The Kingsroad&nbsp;</li> <li>Ballintoy - Lordsport Habour and Pyke&nbsp;</li> <li>Larrybane - The Stormlands &amp; Nagga's Hill, Old Wyk&nbsp;</li> <li>Fair Head - Dragonstone Cliffs</li> <li>Murlough Bay - Slaver's Bay&nbsp;</li> <li>Above Murlough Bay - Renly's Camp &nbsp;</li> <li>Cushendun Caves - A Cove in the Stormlands</li> <li>Galboly, The Glens of Antrim - Runestone</li> <li>Carnlough Habour - Braavos Canal</li> <li>Cairncastle - The Neck and North of Winterfell 1</li> <li>Shillanavogy Valley - Dothraki Sea&nbsp;</li> <li>Sallagh Braes - The Riverlands</li> <li>Lough Neagh - The Summer Sea&nbsp;</li> <li>Toome Canal - Old Valyrian Canal&nbsp;</li> <li>Audley's Field - Rob Stark's Camp, Oxcross</li> <li>Castle Ward - Winterfell&nbsp;</li> <li>Quintin Bay - Stokeworth&nbsp;</li> <li>River Quoile - Riverrun</li> <li>Inch Abbey - Robb Stark's Camp, Riverrun</li> <li>Tollymore Forest - lands around Winterfell&nbsp;</li> <li>Leitrim Lodge - North of Winterfell 2</li> <li>Pollnagollum Cave - Hollow Hill&nbsp;</li> </ul> <h3>Game of Thrones legacy and visitor services</h3> <p>There are a number of Game of Throne initiatives, led by Tourism Ireland, Northern Ireland Screen and HBO, which aim to promote the region and present a long-term attraction for visitors. These include:</p> <ul> <li><a href="https://discovernorthernireland.com/blog/read/2020/06/journey-of-doors-b66" rel=" noopener" target="_blank" title="Game of Thrones Journey of Doors">Journey of Doors</a>&nbsp;- When trees were&nbsp;felled by a storm at the popular landmark and Game of Thrones filming location the Dark Hedges, the wood was used to create ten ornate doors. Each of these doors represent different aspects of the show and are found at pubs near filming locations throughout Northern Ireland. Fans are encouraged to travel around the region, visiting each door.&nbsp;</li> <li><a href="https://discovernorthernireland.com/things-to-do/tv-and-film/game-of-thrones" target="_blank" title="Game of Thrones details">Game of Thrones webpage</a> - Discover Northern Ireland offers a range of information about locations, tours and experiences for visitors.&nbsp;</li> <li><a href="https://discovernorthernireland.com/blog/read/2020/06/visit-game-of-thrones-filming-locations-b147" rel=" noopener" target="_blank" title="Game of Thrones filming locations">Filming locations</a> - Find filming locations and information about each.&nbsp;</li> </ul> <h3>Opportunities for businesses</h3> <p>Tourism and hospitality businesses can create Game of Thrones themed experiences and packages. For example:&nbsp;</p> <ul> <li>Tours of filming locations are an obvious opportunity. This could comprise of a detailed tour of one or two specific locations, or longer tours that span larger regions.&nbsp;</li> <li>Visitor experiences allow sightseers to feel connected to world of Game of Thrones and to the backdrop of Northern Ireland's filming locations. Consider immersive and interactive activities and experiences your business could offer to visitors.&nbsp;</li> <li>Food and drink features heavily in the show. Food producers and hospitality businesses can create products, menu items and events that reflect Westerosi cuisine. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="79d15678-eb88-4222-b19d-cb9445794f28" href="/content/food-tourism-opportunities" title="Business opportunities in Northern Ireland’s growing food tourism market">food tourism opportunities</a>.</li> <li>Special events are a great way to attract Game of Thrones fans to your business. Consider exhibitions, fairs, banquets, meet and greets and screenings. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="e0cb1818-65e9-435f-8ab0-43929eabcac7" href="/content/organising-events-northern-ireland" title="How to organise an event in Northern Ireland">organising events in Northern Ireland</a>.&nbsp;</li> <li>Your business could stock official Game of Thrones merchandise as souvenirs. &nbsp;<br> &nbsp;</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/game-thrones-tourism-northern-ireland">/content/game-thrones-tourism-northern-ireland</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16594" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Seven top tips for creating a screen tourism experience </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Best practice advice for offering a screen tourism experience, including social media, working influencers and creating immersive experiences</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16294 clearfix"> <span id="section-16294"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Northern Ireland is an increasingly popular filming location for major TV productions and films. Businesses in the tourism and hospitality sector can leverage this opportunity by creating screen tourism experiences for visitors.&nbsp;</p> <p>Follow these best practice tips to make your screen tourism experience a success:&nbsp;</p> <p>1.&nbsp;&nbsp; &nbsp;Do detailed research - Screen tourism visitors are often 'super fans' with very detailed knowledge about their favourite film or TV series. If you are offering themed experiences (eg location tours), you should be able to match their knowledge. It's even better if you can&nbsp;offer new trivia and 'behind the scenes' stories.&nbsp;</p> <p>2.&nbsp;&nbsp; &nbsp;Create an immersive experience - Develop experiences that allows visitors to interact and immerse themselves in the world of their favourite TV show or film. Costumes, props and the chance to recreate a famous scene could help your guests feel involved. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="469833f2-c675-446d-8754-fec84bd674bb" href="/content/creating-tourism-experiences" title="Use Tourism NI's Creating Experiences Toolkit">creating tourism experiences</a>.&nbsp;</p> <p>3.&nbsp;&nbsp; &nbsp;Use social media - <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="4b0db020-861f-422f-904e-3962bc628856" href="/content/social-media" title="Social media guidance">Social media</a> is a great opportunity to promote your screen tourism experience. Find the online communities of fans and join the conversation. Learn from them what type of experience they would enjoy, which characters they love and how to create a memorable experience. Using interest targeting on social media advertising is ideal way to target your ads to the right audience.&nbsp;</p> <p>4.&nbsp;&nbsp; &nbsp;Reach out to influencers - Consider working with influencers on social media to connect with your audience. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="9aa2a556-fe2b-4e08-9b63-24ebf6f6d2ef" href="/content/influencer-marketing" title="Influencer marketing guidance">influencer marketing</a>.</p> <p>5.&nbsp;&nbsp; &nbsp;Encourage user-generated content&nbsp;-&nbsp;Social media content created by your guests can be just as important as your own. Create photo opportunities that visitors will want to share on social media and encourage them to leave an online review if they have had a good time. See&nbsp;<a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="e5b8354b-0ccb-4095-888f-5f6ff513ade7" href="/content/digital-marketing-tourism-businesses" title="Guidance on digital marketing for tourism businesses">digital marketing for tourism businesses</a>.&nbsp;</p> <p>6.&nbsp;&nbsp; &nbsp;Collaborate with other businesses - Develop partnerships with other local businesses so you can recommend each other to guests. You could even create joint packages. For example, a tour company could develop relationships with local restaurants and accommodation providers to offer an inclusive trip. &nbsp;</p> <p>7.&nbsp;&nbsp; &nbsp;Work with the production company - Keep yourself on the right side of intellectual property law by working in partnership with production companies to develop your experience. &nbsp;<br> &nbsp;</p> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/develop-your-experience/">Develop your Game of Thrones experience</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> <div class="field__item"><a href="/content/content-marketing" hreflang="en">Content marketing </a></div> <div class="field__item"><a href="/content/food-tourism-opportunities" hreflang="en">Food tourism opportunities </a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/seven-top-tips-creating-screen-tourism-experience">/content/seven-top-tips-creating-screen-tourism-experience</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16595" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Screen tourism business help and 91Ïã½¶»ÆÉ«ÊÓÆµ </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Support and advice for screen tourism – including Game of Thrones experiences - in Northern Ireland</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16295 clearfix"> <span id="section-16295"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>There are a number organisations that 91Ïã½¶»ÆÉ«ÊÓÆµ the screen tourism industry in Northern Ireland. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="63f6e561-55a6-4ae5-97de-36089e3d6ea7" href="/content/grow-tourism-business" title="How to grow a tourism business">grow a tourism business</a>&nbsp;for more information on tourism sector 91Ïã½¶»ÆÉ«ÊÓÆµ.&nbsp;</p> <h3>Tourism NI</h3> <p>Tourism NI offers a range of <a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/screen-tourism/" target="_blank" title="Tourism NI screen tourism guidance">screen tourism</a> advice and 91Ïã½¶»ÆÉ«ÊÓÆµ, particularly Game of Thrones experiences:&nbsp;</p> <ul> <li>advice and resources for <a href="https://www.tourismni.com/business-guidance/sector/activities-attractions/activities-and-attractions-growing-your-business/gameofthrones/creating-gameofthrones-territory/" target="_blank" title="Guidance on developing a Game of Thrones experience">developing a Game of Thrones experience</a> - including tour operator guidelines and filming locations imagery&nbsp;</li> <li><a href="https://www.tourismni.com/business-guidance/sector/activities-attractions/activities-and-attractions-growing-your-business/visitor-experience-grading-scheme/" target="_blank" title="Tourism NI Visitor Experience Grading Scheme">visitor experience quality grading scheme</a></li> <li>promotion of Game of Thrones experiences on <a href="http://www.discovernorthernireland.com/gameofthrones" target="_blank" title="Discover Northern Ireland guidance on Game of Thrones">Discover Northern Ireland</a></li> <li>screen tourism <a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/industry-and-consumer-events/" target="_blank" title="Tourism NI guidance on industry events">industry events</a></li> </ul> <h3>Northern Ireland Screen</h3> <p>Northern Ireland Screen&nbsp;have developed a <a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/visitor-servicing/" target="_blank" title="NI Screen guidance on Game of Thrones filming locations">Game of Thrones filming locations app and visitor information boards</a>.</p> <p>The NI Screen <a href="http://www.northernirelandscreen.co.uk/made-in-northern-ireland-production-catalogue/" target="_blank" title="NI Screen production catalogue">production catalogue</a> provides useful information about past, current and upcoming film and TV productions in Northern Ireland. It includes filming location details.&nbsp;</p> <h3>Tourism Ireland</h3> <p>Tourism Ireland runs social media and international press <a href="https://www.tourismireland.com/overseas-markets" target="_blank" title="Tourism Ireland campaigns">campaigns</a> to highlight Northern Ireland as a Game of Thrones destination. They have produced a <a href="https://www.ireland.com/en-gb/articles/game-of-thrones-locations/" target="_blank" title="Tourism Ireland - Northern Ireland - Game of Thrones territory">Northern Ireland - Game of Thrones territory</a> webpage that showcases filming locations. &nbsp;<br> &nbsp;</p> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://www.tourismireland.com/Marketing/Marketing-Highlights/Marketing-Catalogue/Game-of-Thrones-Campaign">Game of Thrones campaigns</a></div> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/">Game of Thrones tourism</a></div> <div class="field__item"><a href="https://www.events.nibusinessinfo.co.uk/">Events Finder</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/screen-tourism-business-help-and-91Ïã½¶»ÆÉ«ÊÓÆµ">/content/screen-tourism-business-help-and-91Ïã½¶»ÆÉ«ÊÓÆµ</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="15199" class="node node--type-case-study node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <div id="min-overide"> <h1>Screen tourism opportunities</h1> <h2>Creating a screen tourism experience - Clearsky Adventure Centre (video)</h2> </div> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"> Andrew Porter from the Clearsky Adventure Centre at Castle Ward explains how they offer a Game of Throne tourism experience at the Winterfell filming location </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-14899 clearfix"> <span id="section-14899"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Andrew Porter, Director of Peak Discovery Group who run the Clearsky Adventure Centre, explains how they created a screen tourism experience.</p> <p>The Clearsky Adventure Centre is based at Castle Ward Estate in County Down, where a number of scenes from the popular TV show Game of Thrones were filmed. The business took advantage of this by offering Game of Thrones themed experiences such as archery, boat tours and cycling tours.</p> <p>Here Andrew explains how they identified this business opportunity, worked with the production company and promoted this tourism experience.&nbsp;</p> </div> </div> </div> </div> <div class="field__item"> <div id="paragraph-18276" class="paragraph paragraph--type--video paragraph--view-mode--default"> <div class="field field--name-field-video field--type-entity-reference field--label-hidden field__item"><article class="media media--type-remote-video media--view-mode-default"> <div class="field field--name-field-media-oembed-video field--type-string field--label-hidden field__item"><iframe src="/media/oembed?url=https%3A//www.youtube.com/watch%3Fv%3DCY6W-E2pa1g%26feature%3Dyoutu.be&amp;max_width=0&amp;max_height=0&amp;hash=Z2saVKZId5Gjuoghai3s1S0CPEfRjRyIFkGYqgdsCRA" width="200" height="113" class="media-oembed-content" loading="eager" title="Creating a screen tourism experience - Clearsky Adventure Centre"></iframe> </div> </article> </div> </div> </div> </div> <div class="field field-name-field-case-study"> <div class="field-label-above">Case Study</div> Andrew Porter </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/creating-screen-tourism-experience-clearsky-adventure-centre-video">/content/creating-screen-tourism-experience-clearsky-adventure-centre-video</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> </ul> </div> </div> </div> <div class="views-element-container"><div class="view view-eva view-checklist-navigation view-id-checklist_navigation view-display-id-entity_view_1 js-view-dom-id-9d610ee3844bd73f9da505e0a4dc4f51b66e7028ad7af70738854dde07ee6d2b"> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> <div class="node_view"><ul class="pre_links"><li class="print"><a href="/node/16595/printable/print" target="_blank">Print</a></li></ul></div> Mon, 13 Aug 2018 11:59:13 +0000 amulvenna 16595 at Seven top tips for creating a screen tourism experience /content/seven-top-tips-creating-screen-tourism-experience <span class="field field--name-title field--type-string field--label-hidden">Seven top tips for creating a screen tourism experience</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/24" typeof="schema:Person" property="schema:name" datatype="">amulvenna</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2018-08-13T12:50:09+01:00" title="Monday, 13 August, 2018 - 12:50" class="datetime">Mon, 13/08/2018 - 12:50</time> </span> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_1 js-view-dom-id-1fc79575b948eff9fca0ad9f29bf76479b92a613e90238f578ba57881a8cee96"> <div><h2><a href="/content/screen-tourism-opportunities" hreflang="en">Screen tourism opportunities</a></h2></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_2 js-view-dom-id-1e2d989adb8520da90efd27045d66c6489659c7689fe07da4cda9b345ab13821"> <header> <h3>In this guide:</h3> </header> <div> <ul> <li><a href="/content/screen-tourism-opportunities" hreflang="en">Screen tourism opportunities</a></li> <li><a href="/content/what-screen-tourism" hreflang="en">What is screen tourism?</a></li> <li><a href="/content/major-tv-and-film-productions-northern-ireland" hreflang="en">Major TV and film productions in Northern Ireland</a></li> <li><a href="/content/game-thrones-tourism-northern-ireland" hreflang="en">Game of Thrones tourism in Northern Ireland</a></li> <li><a href="/content/seven-top-tips-creating-screen-tourism-experience" hreflang="en">Seven top tips for creating a screen tourism experience</a></li> <li><a href="/content/screen-tourism-business-help-and-91Ïã½¶»ÆÉ«ÊÓÆµ" hreflang="en">Screen tourism business help and 91Ïã½¶»ÆÉ«ÊÓÆµ</a></li> <li><a href="/content/creating-screen-tourism-experience-clearsky-adventure-centre-video" hreflang="en">Creating a screen tourism experience - Clearsky Adventure Centre (video)</a></li> </ul> </div> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_3 js-view-dom-id-dc23e054703d0128d55da573da0fceb802a15d057fdd80e1bb0a3889b54bc8b8"> <header> </header> <div> <ul> <li><div data-history-node-id="16591" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> What is screen tourism? </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item">Definition of screen and film tourism, including examples in Austria, New Zealand and Northern Ireland </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16291 clearfix"> <span id="section-16291"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Screen tourism, or film tourism, is a location that becomes popular with visitors because it has appeared in a film or television series. An early example of screen tourism is the musical film Sound of Music. Interest in the film brings tourists to Salzburg in Austria ever since it was released in 1965.</p> <p>Tourists enjoy visiting places they see on screen. Fans want to visit specific landmarks, places and buildings from scenes in their favourite TV shows and films. TV shows and films can as a result raise the profile of the city or country where the story is set.</p> <h3>Economic impact&nbsp;</h3> <p>Screen tourism can have a huge economic impact on the tourism industry. For example, there was a 50 per cent increase in visitors to New Zealand after the filming of The Lord of the Rings and The Hobbit film series there. This brings millions of dollars to the New Zealand economy every year.&nbsp;</p> <p>Game of Thrones presents a similar opportunity for Northern Ireland. Tourism NI estimates that the Game of Thrones series contributed to the number of visitors coming to Northern Ireland in 2016.&nbsp; A&nbsp;total of 120,000 tourists generated around £30 million to the local economy.</p> <h3>Opportunities for businesses</h3> <p>When a new production is filmed in Northern Ireland, local businesses can benefit by providing services to film crews. This can range from creative industries services to accommodation and transport.&nbsp;</p> <p>An increase in screen tourism visitors to Northern Ireland means an increase in potential customers for tourism and hospitality businesses. By providing specific offerings for screen tourism visitors, businesses can make the most of the opportunity. Examples include:&nbsp;&nbsp;</p> <ul> <li>location tours</li> <li>themed food offerings &nbsp;</li> <li>visitor experiences</li> <li>screenings&nbsp;</li> <li>exhibitions&nbsp;</li> <li>fan events&nbsp;<br> &nbsp;</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/screen-tourism/">Screen tourism advice</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> <div class="field__item"><a href="/content/food-tourism-opportunities" hreflang="en">Food tourism opportunities </a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/what-screen-tourism">/content/what-screen-tourism</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16592" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Major TV and film productions in Northern Ireland </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>A list of some of the biggest feature films and TV shows filmed in Northern Ireland, including Game of Thrones, Derry Girls and Dracula Untold</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16292 clearfix"> <span id="section-16292"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Many films and TV productions have been shot on-location in Northern Ireland. These present screen tourism opportunities and showcase the region to an international audience. Consider how your business can connect with local filming locations to offer experiences to TV and film fans.&nbsp;</p> <p>Northern Ireland Screen publish a&nbsp;<a href="http://www.northernirelandscreen.co.uk/made-in-northern-ireland-production-catalogue/" target="_blank" title="NI Screen production catalogue">production catalogue</a> of past and upcoming films and TV shows.&nbsp;</p> <h3>TV productions</h3> <p>Some of the TV shows created here in Northern Ireland include:&nbsp;</p> <ul> <li>Game of Thrones - based on George R.R. Martin's fantasy novel series. The show is one of the biggest in the world with an audience of 31 million people worldwide.&nbsp;It was filmed at a wide range of locations around Northern Ireland and at Titanic studios. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="ab980370-9c82-4893-8020-35af5471e0b5" href="/content/game-thrones-tourism-northern-ireland" title="Game of Thrones tourism in Northern Ireland">Game of Thrones tourism in Northern Ireland</a>.</li> <li>The Fall - a BBC crime drama with Gillian Anderson and Jamie Dornan. The show is set and was filmed in Belfast.&nbsp;</li> <li>Derry Girls - a sitcom set and filmed in Derry. The show focuses on a group of friends growing up in the 1990s.&nbsp;</li> <li>Line of Duty - another BBC crime drama filmed in Belfast. &nbsp;The show is about the investigations of a fictional police anti-corruption unit.&nbsp;</li> </ul> <h3>Films</h3> <p>Some of the biggest feature films filmed in Northern Ireland include:&nbsp;</p> <ul> <li>Dracula Untold - filmed at many locations across Northern Ireland, it tells the origin story of Dracula and stars Dominic Cooper.</li> <li>Your Highness - starring Danny McBride, James Franco, Zooey Deschanel and Nathalie Portman, this comic fantasy film was filmed on location around Northern Ireland and at Titanic studios.&nbsp;</li> <li>High-Rise - a dystopian drama with Tom Hiddleston, Sienna Miller, Jeremy Irons and Luke Evans filmed primarily in Bangor.&nbsp;</li> <li>Good Vibrations - set and filmed in Belfast, this film tells the true story of record shop owner Terri Hooley and his role in the 1970s punk scene in Northern Ireland.&nbsp;</li> <li>The Lost City of Z - based on the book by James Grey about the true events surrounding British explorer Percy Fawcett's experiences in the Amazon, it stars Charlie Hunnam, Robert Pattinson and Sienna Miller. It was filmed in Belfast and at locations including Greyabbey and Strangford Lough.&nbsp;<br> &nbsp;</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/screen-tourism/">Screen tourism</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/major-tv-and-film-productions-northern-ireland">/content/major-tv-and-film-productions-northern-ireland</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16593" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Game of Thrones tourism in Northern Ireland </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>The Game of Thrones tourism opportunities in Northern Ireland, including filming locations, legacy and potential for local businesses to take advantage</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16293 clearfix"> <span id="section-16293"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Game of Thrones was filmed at Titanic studios in Belfast and at locations across Northern Ireland. The show is based on George R.R. Martin's medieval fantasy novel series 'a song of ice and fire'. It grew&nbsp;in popularity over eight seasons to become one of the biggest TV shows in world.&nbsp;</p> <p>Fans of the show are eager to visit filming locations and take part in Game of Thrones experiences. Tourism NI estimates that in 2016, 120,000 visitors to Northern Ireland were influenced by Game of Thrones. This had an estimated value of £30 million to the local economy.&nbsp;</p> <h3>Game of Thrones filming locations</h3> <p>There are 26 locations that feature in the Game of Thrones, which are publicly accessible, and tourists can visit:&nbsp;</p> <ul> <li>Binevenagh - Dothraki Grasslands&nbsp;</li> <li>Downhill Beach - Dragonstone</li> <li>Portstewart Strand - Coast of Dorne&nbsp;</li> <li>The Dark Hedges - The Kingsroad&nbsp;</li> <li>Ballintoy - Lordsport Habour and Pyke&nbsp;</li> <li>Larrybane - The Stormlands &amp; Nagga's Hill, Old Wyk&nbsp;</li> <li>Fair Head - Dragonstone Cliffs</li> <li>Murlough Bay - Slaver's Bay&nbsp;</li> <li>Above Murlough Bay - Renly's Camp &nbsp;</li> <li>Cushendun Caves - A Cove in the Stormlands</li> <li>Galboly, The Glens of Antrim - Runestone</li> <li>Carnlough Habour - Braavos Canal</li> <li>Cairncastle - The Neck and North of Winterfell 1</li> <li>Shillanavogy Valley - Dothraki Sea&nbsp;</li> <li>Sallagh Braes - The Riverlands</li> <li>Lough Neagh - The Summer Sea&nbsp;</li> <li>Toome Canal - Old Valyrian Canal&nbsp;</li> <li>Audley's Field - Rob Stark's Camp, Oxcross</li> <li>Castle Ward - Winterfell&nbsp;</li> <li>Quintin Bay - Stokeworth&nbsp;</li> <li>River Quoile - Riverrun</li> <li>Inch Abbey - Robb Stark's Camp, Riverrun</li> <li>Tollymore Forest - lands around Winterfell&nbsp;</li> <li>Leitrim Lodge - North of Winterfell 2</li> <li>Pollnagollum Cave - Hollow Hill&nbsp;</li> </ul> <h3>Game of Thrones legacy and visitor services</h3> <p>There are a number of Game of Throne initiatives, led by Tourism Ireland, Northern Ireland Screen and HBO, which aim to promote the region and present a long-term attraction for visitors. These include:</p> <ul> <li><a href="https://discovernorthernireland.com/blog/read/2020/06/journey-of-doors-b66" rel=" noopener" target="_blank" title="Game of Thrones Journey of Doors">Journey of Doors</a>&nbsp;- When trees were&nbsp;felled by a storm at the popular landmark and Game of Thrones filming location the Dark Hedges, the wood was used to create ten ornate doors. Each of these doors represent different aspects of the show and are found at pubs near filming locations throughout Northern Ireland. Fans are encouraged to travel around the region, visiting each door.&nbsp;</li> <li><a href="https://discovernorthernireland.com/things-to-do/tv-and-film/game-of-thrones" target="_blank" title="Game of Thrones details">Game of Thrones webpage</a> - Discover Northern Ireland offers a range of information about locations, tours and experiences for visitors.&nbsp;</li> <li><a href="https://discovernorthernireland.com/blog/read/2020/06/visit-game-of-thrones-filming-locations-b147" rel=" noopener" target="_blank" title="Game of Thrones filming locations">Filming locations</a> - Find filming locations and information about each.&nbsp;</li> </ul> <h3>Opportunities for businesses</h3> <p>Tourism and hospitality businesses can create Game of Thrones themed experiences and packages. For example:&nbsp;</p> <ul> <li>Tours of filming locations are an obvious opportunity. This could comprise of a detailed tour of one or two specific locations, or longer tours that span larger regions.&nbsp;</li> <li>Visitor experiences allow sightseers to feel connected to world of Game of Thrones and to the backdrop of Northern Ireland's filming locations. Consider immersive and interactive activities and experiences your business could offer to visitors.&nbsp;</li> <li>Food and drink features heavily in the show. Food producers and hospitality businesses can create products, menu items and events that reflect Westerosi cuisine. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="79d15678-eb88-4222-b19d-cb9445794f28" href="/content/food-tourism-opportunities" title="Business opportunities in Northern Ireland’s growing food tourism market">food tourism opportunities</a>.</li> <li>Special events are a great way to attract Game of Thrones fans to your business. Consider exhibitions, fairs, banquets, meet and greets and screenings. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="e0cb1818-65e9-435f-8ab0-43929eabcac7" href="/content/organising-events-northern-ireland" title="How to organise an event in Northern Ireland">organising events in Northern Ireland</a>.&nbsp;</li> <li>Your business could stock official Game of Thrones merchandise as souvenirs. &nbsp;<br> &nbsp;</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/game-thrones-tourism-northern-ireland">/content/game-thrones-tourism-northern-ireland</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16594" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Seven top tips for creating a screen tourism experience </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Best practice advice for offering a screen tourism experience, including social media, working influencers and creating immersive experiences</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16294 clearfix"> <span id="section-16294"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Northern Ireland is an increasingly popular filming location for major TV productions and films. Businesses in the tourism and hospitality sector can leverage this opportunity by creating screen tourism experiences for visitors.&nbsp;</p> <p>Follow these best practice tips to make your screen tourism experience a success:&nbsp;</p> <p>1.&nbsp;&nbsp; &nbsp;Do detailed research - Screen tourism visitors are often 'super fans' with very detailed knowledge about their favourite film or TV series. If you are offering themed experiences (eg location tours), you should be able to match their knowledge. It's even better if you can&nbsp;offer new trivia and 'behind the scenes' stories.&nbsp;</p> <p>2.&nbsp;&nbsp; &nbsp;Create an immersive experience - Develop experiences that allows visitors to interact and immerse themselves in the world of their favourite TV show or film. Costumes, props and the chance to recreate a famous scene could help your guests feel involved. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="469833f2-c675-446d-8754-fec84bd674bb" href="/content/creating-tourism-experiences" title="Use Tourism NI's Creating Experiences Toolkit">creating tourism experiences</a>.&nbsp;</p> <p>3.&nbsp;&nbsp; &nbsp;Use social media - <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="4b0db020-861f-422f-904e-3962bc628856" href="/content/social-media" title="Social media guidance">Social media</a> is a great opportunity to promote your screen tourism experience. Find the online communities of fans and join the conversation. Learn from them what type of experience they would enjoy, which characters they love and how to create a memorable experience. Using interest targeting on social media advertising is ideal way to target your ads to the right audience.&nbsp;</p> <p>4.&nbsp;&nbsp; &nbsp;Reach out to influencers - Consider working with influencers on social media to connect with your audience. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="9aa2a556-fe2b-4e08-9b63-24ebf6f6d2ef" href="/content/influencer-marketing" title="Influencer marketing guidance">influencer marketing</a>.</p> <p>5.&nbsp;&nbsp; &nbsp;Encourage user-generated content&nbsp;-&nbsp;Social media content created by your guests can be just as important as your own. Create photo opportunities that visitors will want to share on social media and encourage them to leave an online review if they have had a good time. See&nbsp;<a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="e5b8354b-0ccb-4095-888f-5f6ff513ade7" href="/content/digital-marketing-tourism-businesses" title="Guidance on digital marketing for tourism businesses">digital marketing for tourism businesses</a>.&nbsp;</p> <p>6.&nbsp;&nbsp; &nbsp;Collaborate with other businesses - Develop partnerships with other local businesses so you can recommend each other to guests. You could even create joint packages. For example, a tour company could develop relationships with local restaurants and accommodation providers to offer an inclusive trip. &nbsp;</p> <p>7.&nbsp;&nbsp; &nbsp;Work with the production company - Keep yourself on the right side of intellectual property law by working in partnership with production companies to develop your experience. &nbsp;<br> &nbsp;</p> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/develop-your-experience/">Develop your Game of Thrones experience</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> <div class="field__item"><a href="/content/content-marketing" hreflang="en">Content marketing </a></div> <div class="field__item"><a href="/content/food-tourism-opportunities" hreflang="en">Food tourism opportunities </a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/seven-top-tips-creating-screen-tourism-experience">/content/seven-top-tips-creating-screen-tourism-experience</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16595" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Screen tourism business help and 91Ïã½¶»ÆÉ«ÊÓÆµ </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Support and advice for screen tourism – including Game of Thrones experiences - in Northern Ireland</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16295 clearfix"> <span id="section-16295"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>There are a number organisations that 91Ïã½¶»ÆÉ«ÊÓÆµ the screen tourism industry in Northern Ireland. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="63f6e561-55a6-4ae5-97de-36089e3d6ea7" href="/content/grow-tourism-business" title="How to grow a tourism business">grow a tourism business</a>&nbsp;for more information on tourism sector 91Ïã½¶»ÆÉ«ÊÓÆµ.&nbsp;</p> <h3>Tourism NI</h3> <p>Tourism NI offers a range of <a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/screen-tourism/" target="_blank" title="Tourism NI screen tourism guidance">screen tourism</a> advice and 91Ïã½¶»ÆÉ«ÊÓÆµ, particularly Game of Thrones experiences:&nbsp;</p> <ul> <li>advice and resources for <a href="https://www.tourismni.com/business-guidance/sector/activities-attractions/activities-and-attractions-growing-your-business/gameofthrones/creating-gameofthrones-territory/" target="_blank" title="Guidance on developing a Game of Thrones experience">developing a Game of Thrones experience</a> - including tour operator guidelines and filming locations imagery&nbsp;</li> <li><a href="https://www.tourismni.com/business-guidance/sector/activities-attractions/activities-and-attractions-growing-your-business/visitor-experience-grading-scheme/" target="_blank" title="Tourism NI Visitor Experience Grading Scheme">visitor experience quality grading scheme</a></li> <li>promotion of Game of Thrones experiences on <a href="http://www.discovernorthernireland.com/gameofthrones" target="_blank" title="Discover Northern Ireland guidance on Game of Thrones">Discover Northern Ireland</a></li> <li>screen tourism <a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/industry-and-consumer-events/" target="_blank" title="Tourism NI guidance on industry events">industry events</a></li> </ul> <h3>Northern Ireland Screen</h3> <p>Northern Ireland Screen&nbsp;have developed a <a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/visitor-servicing/" target="_blank" title="NI Screen guidance on Game of Thrones filming locations">Game of Thrones filming locations app and visitor information boards</a>.</p> <p>The NI Screen <a href="http://www.northernirelandscreen.co.uk/made-in-northern-ireland-production-catalogue/" target="_blank" title="NI Screen production catalogue">production catalogue</a> provides useful information about past, current and upcoming film and TV productions in Northern Ireland. It includes filming location details.&nbsp;</p> <h3>Tourism Ireland</h3> <p>Tourism Ireland runs social media and international press <a href="https://www.tourismireland.com/overseas-markets" target="_blank" title="Tourism Ireland campaigns">campaigns</a> to highlight Northern Ireland as a Game of Thrones destination. They have produced a <a href="https://www.ireland.com/en-gb/articles/game-of-thrones-locations/" target="_blank" title="Tourism Ireland - Northern Ireland - Game of Thrones territory">Northern Ireland - Game of Thrones territory</a> webpage that showcases filming locations. &nbsp;<br> &nbsp;</p> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://www.tourismireland.com/Marketing/Marketing-Highlights/Marketing-Catalogue/Game-of-Thrones-Campaign">Game of Thrones campaigns</a></div> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/">Game of Thrones tourism</a></div> <div class="field__item"><a href="https://www.events.nibusinessinfo.co.uk/">Events Finder</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/screen-tourism-business-help-and-91Ïã½¶»ÆÉ«ÊÓÆµ">/content/screen-tourism-business-help-and-91Ïã½¶»ÆÉ«ÊÓÆµ</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="15199" class="node node--type-case-study node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <div id="min-overide"> <h1>Screen tourism opportunities</h1> <h2>Creating a screen tourism experience - Clearsky Adventure Centre (video)</h2> </div> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"> Andrew Porter from the Clearsky Adventure Centre at Castle Ward explains how they offer a Game of Throne tourism experience at the Winterfell filming location </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-14899 clearfix"> <span id="section-14899"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Andrew Porter, Director of Peak Discovery Group who run the Clearsky Adventure Centre, explains how they created a screen tourism experience.</p> <p>The Clearsky Adventure Centre is based at Castle Ward Estate in County Down, where a number of scenes from the popular TV show Game of Thrones were filmed. The business took advantage of this by offering Game of Thrones themed experiences such as archery, boat tours and cycling tours.</p> <p>Here Andrew explains how they identified this business opportunity, worked with the production company and promoted this tourism experience.&nbsp;</p> </div> </div> </div> </div> <div class="field__item"> <div id="paragraph-18276" class="paragraph paragraph--type--video paragraph--view-mode--default"> <div class="field field--name-field-video field--type-entity-reference field--label-hidden field__item"><article class="media media--type-remote-video media--view-mode-default"> <div class="field field--name-field-media-oembed-video field--type-string field--label-hidden field__item"><iframe src="/media/oembed?url=https%3A//www.youtube.com/watch%3Fv%3DCY6W-E2pa1g%26feature%3Dyoutu.be&amp;max_width=0&amp;max_height=0&amp;hash=Z2saVKZId5Gjuoghai3s1S0CPEfRjRyIFkGYqgdsCRA" width="200" height="113" class="media-oembed-content" loading="eager" title="Creating a screen tourism experience - Clearsky Adventure Centre"></iframe> </div> </article> </div> </div> </div> </div> <div class="field field-name-field-case-study"> <div class="field-label-above">Case Study</div> Andrew Porter </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/creating-screen-tourism-experience-clearsky-adventure-centre-video">/content/creating-screen-tourism-experience-clearsky-adventure-centre-video</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> </ul> </div> </div> </div> <div class="views-element-container"><div class="view view-eva view-checklist-navigation view-id-checklist_navigation view-display-id-entity_view_1 js-view-dom-id-9d610ee3844bd73f9da505e0a4dc4f51b66e7028ad7af70738854dde07ee6d2b"> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> <div class="node_view"><ul class="pre_links"><li class="print"><a href="/node/16594/printable/print" target="_blank">Print</a></li></ul></div> Mon, 13 Aug 2018 11:50:09 +0000 amulvenna 16594 at Game of Thrones tourism in Northern Ireland /content/game-thrones-tourism-northern-ireland <span class="field field--name-title field--type-string field--label-hidden">Game of Thrones tourism in Northern Ireland</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/24" typeof="schema:Person" property="schema:name" datatype="">amulvenna</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2018-08-13T12:44:40+01:00" title="Monday, 13 August, 2018 - 12:44" class="datetime">Mon, 13/08/2018 - 12:44</time> </span> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_1 js-view-dom-id-200ee7e1dcc949fd3b971fd8dad1c9e3e6bd022158513ca5e41e794963a420bd"> <div><h2><a href="/content/screen-tourism-opportunities" hreflang="en">Screen tourism opportunities</a></h2></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_2 js-view-dom-id-1e2d989adb8520da90efd27045d66c6489659c7689fe07da4cda9b345ab13821"> <header> <h3>In this guide:</h3> </header> <div> <ul> <li><a href="/content/screen-tourism-opportunities" hreflang="en">Screen tourism opportunities</a></li> <li><a href="/content/what-screen-tourism" hreflang="en">What is screen tourism?</a></li> <li><a href="/content/major-tv-and-film-productions-northern-ireland" hreflang="en">Major TV and film productions in Northern Ireland</a></li> <li><a href="/content/game-thrones-tourism-northern-ireland" hreflang="en">Game of Thrones tourism in Northern Ireland</a></li> <li><a href="/content/seven-top-tips-creating-screen-tourism-experience" hreflang="en">Seven top tips for creating a screen tourism experience</a></li> <li><a href="/content/screen-tourism-business-help-and-91Ïã½¶»ÆÉ«ÊÓÆµ" hreflang="en">Screen tourism business help and 91Ïã½¶»ÆÉ«ÊÓÆµ</a></li> <li><a href="/content/creating-screen-tourism-experience-clearsky-adventure-centre-video" hreflang="en">Creating a screen tourism experience - Clearsky Adventure Centre (video)</a></li> </ul> </div> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_3 js-view-dom-id-dc23e054703d0128d55da573da0fceb802a15d057fdd80e1bb0a3889b54bc8b8"> <header> </header> <div> <ul> <li><div data-history-node-id="16591" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> What is screen tourism? </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item">Definition of screen and film tourism, including examples in Austria, New Zealand and Northern Ireland </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16291 clearfix"> <span id="section-16291"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Screen tourism, or film tourism, is a location that becomes popular with visitors because it has appeared in a film or television series. An early example of screen tourism is the musical film Sound of Music. Interest in the film brings tourists to Salzburg in Austria ever since it was released in 1965.</p> <p>Tourists enjoy visiting places they see on screen. Fans want to visit specific landmarks, places and buildings from scenes in their favourite TV shows and films. TV shows and films can as a result raise the profile of the city or country where the story is set.</p> <h3>Economic impact&nbsp;</h3> <p>Screen tourism can have a huge economic impact on the tourism industry. For example, there was a 50 per cent increase in visitors to New Zealand after the filming of The Lord of the Rings and The Hobbit film series there. This brings millions of dollars to the New Zealand economy every year.&nbsp;</p> <p>Game of Thrones presents a similar opportunity for Northern Ireland. Tourism NI estimates that the Game of Thrones series contributed to the number of visitors coming to Northern Ireland in 2016.&nbsp; A&nbsp;total of 120,000 tourists generated around £30 million to the local economy.</p> <h3>Opportunities for businesses</h3> <p>When a new production is filmed in Northern Ireland, local businesses can benefit by providing services to film crews. This can range from creative industries services to accommodation and transport.&nbsp;</p> <p>An increase in screen tourism visitors to Northern Ireland means an increase in potential customers for tourism and hospitality businesses. By providing specific offerings for screen tourism visitors, businesses can make the most of the opportunity. Examples include:&nbsp;&nbsp;</p> <ul> <li>location tours</li> <li>themed food offerings &nbsp;</li> <li>visitor experiences</li> <li>screenings&nbsp;</li> <li>exhibitions&nbsp;</li> <li>fan events&nbsp;<br> &nbsp;</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/screen-tourism/">Screen tourism advice</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> <div class="field__item"><a href="/content/food-tourism-opportunities" hreflang="en">Food tourism opportunities </a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/what-screen-tourism">/content/what-screen-tourism</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16592" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Major TV and film productions in Northern Ireland </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>A list of some of the biggest feature films and TV shows filmed in Northern Ireland, including Game of Thrones, Derry Girls and Dracula Untold</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16292 clearfix"> <span id="section-16292"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Many films and TV productions have been shot on-location in Northern Ireland. These present screen tourism opportunities and showcase the region to an international audience. Consider how your business can connect with local filming locations to offer experiences to TV and film fans.&nbsp;</p> <p>Northern Ireland Screen publish a&nbsp;<a href="http://www.northernirelandscreen.co.uk/made-in-northern-ireland-production-catalogue/" target="_blank" title="NI Screen production catalogue">production catalogue</a> of past and upcoming films and TV shows.&nbsp;</p> <h3>TV productions</h3> <p>Some of the TV shows created here in Northern Ireland include:&nbsp;</p> <ul> <li>Game of Thrones - based on George R.R. Martin's fantasy novel series. The show is one of the biggest in the world with an audience of 31 million people worldwide.&nbsp;It was filmed at a wide range of locations around Northern Ireland and at Titanic studios. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="ab980370-9c82-4893-8020-35af5471e0b5" href="/content/game-thrones-tourism-northern-ireland" title="Game of Thrones tourism in Northern Ireland">Game of Thrones tourism in Northern Ireland</a>.</li> <li>The Fall - a BBC crime drama with Gillian Anderson and Jamie Dornan. The show is set and was filmed in Belfast.&nbsp;</li> <li>Derry Girls - a sitcom set and filmed in Derry. The show focuses on a group of friends growing up in the 1990s.&nbsp;</li> <li>Line of Duty - another BBC crime drama filmed in Belfast. &nbsp;The show is about the investigations of a fictional police anti-corruption unit.&nbsp;</li> </ul> <h3>Films</h3> <p>Some of the biggest feature films filmed in Northern Ireland include:&nbsp;</p> <ul> <li>Dracula Untold - filmed at many locations across Northern Ireland, it tells the origin story of Dracula and stars Dominic Cooper.</li> <li>Your Highness - starring Danny McBride, James Franco, Zooey Deschanel and Nathalie Portman, this comic fantasy film was filmed on location around Northern Ireland and at Titanic studios.&nbsp;</li> <li>High-Rise - a dystopian drama with Tom Hiddleston, Sienna Miller, Jeremy Irons and Luke Evans filmed primarily in Bangor.&nbsp;</li> <li>Good Vibrations - set and filmed in Belfast, this film tells the true story of record shop owner Terri Hooley and his role in the 1970s punk scene in Northern Ireland.&nbsp;</li> <li>The Lost City of Z - based on the book by James Grey about the true events surrounding British explorer Percy Fawcett's experiences in the Amazon, it stars Charlie Hunnam, Robert Pattinson and Sienna Miller. It was filmed in Belfast and at locations including Greyabbey and Strangford Lough.&nbsp;<br> &nbsp;</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/screen-tourism/">Screen tourism</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/major-tv-and-film-productions-northern-ireland">/content/major-tv-and-film-productions-northern-ireland</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16593" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Game of Thrones tourism in Northern Ireland </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>The Game of Thrones tourism opportunities in Northern Ireland, including filming locations, legacy and potential for local businesses to take advantage</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16293 clearfix"> <span id="section-16293"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Game of Thrones was filmed at Titanic studios in Belfast and at locations across Northern Ireland. The show is based on George R.R. Martin's medieval fantasy novel series 'a song of ice and fire'. It grew&nbsp;in popularity over eight seasons to become one of the biggest TV shows in world.&nbsp;</p> <p>Fans of the show are eager to visit filming locations and take part in Game of Thrones experiences. Tourism NI estimates that in 2016, 120,000 visitors to Northern Ireland were influenced by Game of Thrones. This had an estimated value of £30 million to the local economy.&nbsp;</p> <h3>Game of Thrones filming locations</h3> <p>There are 26 locations that feature in the Game of Thrones, which are publicly accessible, and tourists can visit:&nbsp;</p> <ul> <li>Binevenagh - Dothraki Grasslands&nbsp;</li> <li>Downhill Beach - Dragonstone</li> <li>Portstewart Strand - Coast of Dorne&nbsp;</li> <li>The Dark Hedges - The Kingsroad&nbsp;</li> <li>Ballintoy - Lordsport Habour and Pyke&nbsp;</li> <li>Larrybane - The Stormlands &amp; Nagga's Hill, Old Wyk&nbsp;</li> <li>Fair Head - Dragonstone Cliffs</li> <li>Murlough Bay - Slaver's Bay&nbsp;</li> <li>Above Murlough Bay - Renly's Camp &nbsp;</li> <li>Cushendun Caves - A Cove in the Stormlands</li> <li>Galboly, The Glens of Antrim - Runestone</li> <li>Carnlough Habour - Braavos Canal</li> <li>Cairncastle - The Neck and North of Winterfell 1</li> <li>Shillanavogy Valley - Dothraki Sea&nbsp;</li> <li>Sallagh Braes - The Riverlands</li> <li>Lough Neagh - The Summer Sea&nbsp;</li> <li>Toome Canal - Old Valyrian Canal&nbsp;</li> <li>Audley's Field - Rob Stark's Camp, Oxcross</li> <li>Castle Ward - Winterfell&nbsp;</li> <li>Quintin Bay - Stokeworth&nbsp;</li> <li>River Quoile - Riverrun</li> <li>Inch Abbey - Robb Stark's Camp, Riverrun</li> <li>Tollymore Forest - lands around Winterfell&nbsp;</li> <li>Leitrim Lodge - North of Winterfell 2</li> <li>Pollnagollum Cave - Hollow Hill&nbsp;</li> </ul> <h3>Game of Thrones legacy and visitor services</h3> <p>There are a number of Game of Throne initiatives, led by Tourism Ireland, Northern Ireland Screen and HBO, which aim to promote the region and present a long-term attraction for visitors. These include:</p> <ul> <li><a href="https://discovernorthernireland.com/blog/read/2020/06/journey-of-doors-b66" rel=" noopener" target="_blank" title="Game of Thrones Journey of Doors">Journey of Doors</a>&nbsp;- When trees were&nbsp;felled by a storm at the popular landmark and Game of Thrones filming location the Dark Hedges, the wood was used to create ten ornate doors. Each of these doors represent different aspects of the show and are found at pubs near filming locations throughout Northern Ireland. Fans are encouraged to travel around the region, visiting each door.&nbsp;</li> <li><a href="https://discovernorthernireland.com/things-to-do/tv-and-film/game-of-thrones" target="_blank" title="Game of Thrones details">Game of Thrones webpage</a> - Discover Northern Ireland offers a range of information about locations, tours and experiences for visitors.&nbsp;</li> <li><a href="https://discovernorthernireland.com/blog/read/2020/06/visit-game-of-thrones-filming-locations-b147" rel=" noopener" target="_blank" title="Game of Thrones filming locations">Filming locations</a> - Find filming locations and information about each.&nbsp;</li> </ul> <h3>Opportunities for businesses</h3> <p>Tourism and hospitality businesses can create Game of Thrones themed experiences and packages. For example:&nbsp;</p> <ul> <li>Tours of filming locations are an obvious opportunity. This could comprise of a detailed tour of one or two specific locations, or longer tours that span larger regions.&nbsp;</li> <li>Visitor experiences allow sightseers to feel connected to world of Game of Thrones and to the backdrop of Northern Ireland's filming locations. Consider immersive and interactive activities and experiences your business could offer to visitors.&nbsp;</li> <li>Food and drink features heavily in the show. Food producers and hospitality businesses can create products, menu items and events that reflect Westerosi cuisine. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="79d15678-eb88-4222-b19d-cb9445794f28" href="/content/food-tourism-opportunities" title="Business opportunities in Northern Ireland’s growing food tourism market">food tourism opportunities</a>.</li> <li>Special events are a great way to attract Game of Thrones fans to your business. Consider exhibitions, fairs, banquets, meet and greets and screenings. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="e0cb1818-65e9-435f-8ab0-43929eabcac7" href="/content/organising-events-northern-ireland" title="How to organise an event in Northern Ireland">organising events in Northern Ireland</a>.&nbsp;</li> <li>Your business could stock official Game of Thrones merchandise as souvenirs. &nbsp;<br> &nbsp;</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/game-thrones-tourism-northern-ireland">/content/game-thrones-tourism-northern-ireland</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16594" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Seven top tips for creating a screen tourism experience </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Best practice advice for offering a screen tourism experience, including social media, working influencers and creating immersive experiences</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16294 clearfix"> <span id="section-16294"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Northern Ireland is an increasingly popular filming location for major TV productions and films. Businesses in the tourism and hospitality sector can leverage this opportunity by creating screen tourism experiences for visitors.&nbsp;</p> <p>Follow these best practice tips to make your screen tourism experience a success:&nbsp;</p> <p>1.&nbsp;&nbsp; &nbsp;Do detailed research - Screen tourism visitors are often 'super fans' with very detailed knowledge about their favourite film or TV series. If you are offering themed experiences (eg location tours), you should be able to match their knowledge. It's even better if you can&nbsp;offer new trivia and 'behind the scenes' stories.&nbsp;</p> <p>2.&nbsp;&nbsp; &nbsp;Create an immersive experience - Develop experiences that allows visitors to interact and immerse themselves in the world of their favourite TV show or film. Costumes, props and the chance to recreate a famous scene could help your guests feel involved. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="469833f2-c675-446d-8754-fec84bd674bb" href="/content/creating-tourism-experiences" title="Use Tourism NI's Creating Experiences Toolkit">creating tourism experiences</a>.&nbsp;</p> <p>3.&nbsp;&nbsp; &nbsp;Use social media - <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="4b0db020-861f-422f-904e-3962bc628856" href="/content/social-media" title="Social media guidance">Social media</a> is a great opportunity to promote your screen tourism experience. Find the online communities of fans and join the conversation. Learn from them what type of experience they would enjoy, which characters they love and how to create a memorable experience. Using interest targeting on social media advertising is ideal way to target your ads to the right audience.&nbsp;</p> <p>4.&nbsp;&nbsp; &nbsp;Reach out to influencers - Consider working with influencers on social media to connect with your audience. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="9aa2a556-fe2b-4e08-9b63-24ebf6f6d2ef" href="/content/influencer-marketing" title="Influencer marketing guidance">influencer marketing</a>.</p> <p>5.&nbsp;&nbsp; &nbsp;Encourage user-generated content&nbsp;-&nbsp;Social media content created by your guests can be just as important as your own. Create photo opportunities that visitors will want to share on social media and encourage them to leave an online review if they have had a good time. See&nbsp;<a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="e5b8354b-0ccb-4095-888f-5f6ff513ade7" href="/content/digital-marketing-tourism-businesses" title="Guidance on digital marketing for tourism businesses">digital marketing for tourism businesses</a>.&nbsp;</p> <p>6.&nbsp;&nbsp; &nbsp;Collaborate with other businesses - Develop partnerships with other local businesses so you can recommend each other to guests. You could even create joint packages. For example, a tour company could develop relationships with local restaurants and accommodation providers to offer an inclusive trip. &nbsp;</p> <p>7.&nbsp;&nbsp; &nbsp;Work with the production company - Keep yourself on the right side of intellectual property law by working in partnership with production companies to develop your experience. &nbsp;<br> &nbsp;</p> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/develop-your-experience/">Develop your Game of Thrones experience</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> <div class="field__item"><a href="/content/content-marketing" hreflang="en">Content marketing </a></div> <div class="field__item"><a href="/content/food-tourism-opportunities" hreflang="en">Food tourism opportunities </a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/seven-top-tips-creating-screen-tourism-experience">/content/seven-top-tips-creating-screen-tourism-experience</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16595" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Screen tourism business help and 91Ïã½¶»ÆÉ«ÊÓÆµ </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Support and advice for screen tourism – including Game of Thrones experiences - in Northern Ireland</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16295 clearfix"> <span id="section-16295"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>There are a number organisations that 91Ïã½¶»ÆÉ«ÊÓÆµ the screen tourism industry in Northern Ireland. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="63f6e561-55a6-4ae5-97de-36089e3d6ea7" href="/content/grow-tourism-business" title="How to grow a tourism business">grow a tourism business</a>&nbsp;for more information on tourism sector 91Ïã½¶»ÆÉ«ÊÓÆµ.&nbsp;</p> <h3>Tourism NI</h3> <p>Tourism NI offers a range of <a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/screen-tourism/" target="_blank" title="Tourism NI screen tourism guidance">screen tourism</a> advice and 91Ïã½¶»ÆÉ«ÊÓÆµ, particularly Game of Thrones experiences:&nbsp;</p> <ul> <li>advice and resources for <a href="https://www.tourismni.com/business-guidance/sector/activities-attractions/activities-and-attractions-growing-your-business/gameofthrones/creating-gameofthrones-territory/" target="_blank" title="Guidance on developing a Game of Thrones experience">developing a Game of Thrones experience</a> - including tour operator guidelines and filming locations imagery&nbsp;</li> <li><a href="https://www.tourismni.com/business-guidance/sector/activities-attractions/activities-and-attractions-growing-your-business/visitor-experience-grading-scheme/" target="_blank" title="Tourism NI Visitor Experience Grading Scheme">visitor experience quality grading scheme</a></li> <li>promotion of Game of Thrones experiences on <a href="http://www.discovernorthernireland.com/gameofthrones" target="_blank" title="Discover Northern Ireland guidance on Game of Thrones">Discover Northern Ireland</a></li> <li>screen tourism <a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/industry-and-consumer-events/" target="_blank" title="Tourism NI guidance on industry events">industry events</a></li> </ul> <h3>Northern Ireland Screen</h3> <p>Northern Ireland Screen&nbsp;have developed a <a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/visitor-servicing/" target="_blank" title="NI Screen guidance on Game of Thrones filming locations">Game of Thrones filming locations app and visitor information boards</a>.</p> <p>The NI Screen <a href="http://www.northernirelandscreen.co.uk/made-in-northern-ireland-production-catalogue/" target="_blank" title="NI Screen production catalogue">production catalogue</a> provides useful information about past, current and upcoming film and TV productions in Northern Ireland. It includes filming location details.&nbsp;</p> <h3>Tourism Ireland</h3> <p>Tourism Ireland runs social media and international press <a href="https://www.tourismireland.com/overseas-markets" target="_blank" title="Tourism Ireland campaigns">campaigns</a> to highlight Northern Ireland as a Game of Thrones destination. They have produced a <a href="https://www.ireland.com/en-gb/articles/game-of-thrones-locations/" target="_blank" title="Tourism Ireland - Northern Ireland - Game of Thrones territory">Northern Ireland - Game of Thrones territory</a> webpage that showcases filming locations. &nbsp;<br> &nbsp;</p> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://www.tourismireland.com/Marketing/Marketing-Highlights/Marketing-Catalogue/Game-of-Thrones-Campaign">Game of Thrones campaigns</a></div> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/">Game of Thrones tourism</a></div> <div class="field__item"><a href="https://www.events.nibusinessinfo.co.uk/">Events Finder</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/screen-tourism-business-help-and-91Ïã½¶»ÆÉ«ÊÓÆµ">/content/screen-tourism-business-help-and-91Ïã½¶»ÆÉ«ÊÓÆµ</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="15199" class="node node--type-case-study node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <div id="min-overide"> <h1>Screen tourism opportunities</h1> <h2>Creating a screen tourism experience - Clearsky Adventure Centre (video)</h2> </div> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"> Andrew Porter from the Clearsky Adventure Centre at Castle Ward explains how they offer a Game of Throne tourism experience at the Winterfell filming location </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-14899 clearfix"> <span id="section-14899"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Andrew Porter, Director of Peak Discovery Group who run the Clearsky Adventure Centre, explains how they created a screen tourism experience.</p> <p>The Clearsky Adventure Centre is based at Castle Ward Estate in County Down, where a number of scenes from the popular TV show Game of Thrones were filmed. The business took advantage of this by offering Game of Thrones themed experiences such as archery, boat tours and cycling tours.</p> <p>Here Andrew explains how they identified this business opportunity, worked with the production company and promoted this tourism experience.&nbsp;</p> </div> </div> </div> </div> <div class="field__item"> <div id="paragraph-18276" class="paragraph paragraph--type--video paragraph--view-mode--default"> <div class="field field--name-field-video field--type-entity-reference field--label-hidden field__item"><article class="media media--type-remote-video media--view-mode-default"> <div class="field field--name-field-media-oembed-video field--type-string field--label-hidden field__item"><iframe src="/media/oembed?url=https%3A//www.youtube.com/watch%3Fv%3DCY6W-E2pa1g%26feature%3Dyoutu.be&amp;max_width=0&amp;max_height=0&amp;hash=Z2saVKZId5Gjuoghai3s1S0CPEfRjRyIFkGYqgdsCRA" width="200" height="113" class="media-oembed-content" loading="eager" title="Creating a screen tourism experience - Clearsky Adventure Centre"></iframe> </div> </article> </div> </div> </div> </div> <div class="field field-name-field-case-study"> <div class="field-label-above">Case Study</div> Andrew Porter </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/creating-screen-tourism-experience-clearsky-adventure-centre-video">/content/creating-screen-tourism-experience-clearsky-adventure-centre-video</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> </ul> </div> </div> </div> <div class="views-element-container"><div class="view view-eva view-checklist-navigation view-id-checklist_navigation view-display-id-entity_view_1 js-view-dom-id-9d610ee3844bd73f9da505e0a4dc4f51b66e7028ad7af70738854dde07ee6d2b"> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> <div class="node_view"><ul class="pre_links"><li class="print"><a href="/node/16593/printable/print" target="_blank">Print</a></li></ul></div> Mon, 13 Aug 2018 11:44:40 +0000 amulvenna 16593 at Major TV and film productions in Northern Ireland /content/major-tv-and-film-productions-northern-ireland <span class="field field--name-title field--type-string field--label-hidden">Major TV and film productions in Northern Ireland</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/24" typeof="schema:Person" property="schema:name" datatype="">amulvenna</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2018-08-13T12:31:03+01:00" title="Monday, 13 August, 2018 - 12:31" class="datetime">Mon, 13/08/2018 - 12:31</time> </span> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_1 js-view-dom-id-52c5eee1c192ad45776b235ccad6edae6a4dd1f54f2d493db7fdd2942125fb3a"> <div><h2><a href="/content/screen-tourism-opportunities" hreflang="en">Screen tourism opportunities</a></h2></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_2 js-view-dom-id-1e2d989adb8520da90efd27045d66c6489659c7689fe07da4cda9b345ab13821"> <header> <h3>In this guide:</h3> </header> <div> <ul> <li><a href="/content/screen-tourism-opportunities" hreflang="en">Screen tourism opportunities</a></li> <li><a href="/content/what-screen-tourism" hreflang="en">What is screen tourism?</a></li> <li><a href="/content/major-tv-and-film-productions-northern-ireland" hreflang="en">Major TV and film productions in Northern Ireland</a></li> <li><a href="/content/game-thrones-tourism-northern-ireland" hreflang="en">Game of Thrones tourism in Northern Ireland</a></li> <li><a href="/content/seven-top-tips-creating-screen-tourism-experience" hreflang="en">Seven top tips for creating a screen tourism experience</a></li> <li><a href="/content/screen-tourism-business-help-and-91Ïã½¶»ÆÉ«ÊÓÆµ" hreflang="en">Screen tourism business help and 91Ïã½¶»ÆÉ«ÊÓÆµ</a></li> <li><a href="/content/creating-screen-tourism-experience-clearsky-adventure-centre-video" hreflang="en">Creating a screen tourism experience - Clearsky Adventure Centre (video)</a></li> </ul> </div> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_3 js-view-dom-id-dc23e054703d0128d55da573da0fceb802a15d057fdd80e1bb0a3889b54bc8b8"> <header> </header> <div> <ul> <li><div data-history-node-id="16591" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> What is screen tourism? </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item">Definition of screen and film tourism, including examples in Austria, New Zealand and Northern Ireland </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16291 clearfix"> <span id="section-16291"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Screen tourism, or film tourism, is a location that becomes popular with visitors because it has appeared in a film or television series. An early example of screen tourism is the musical film Sound of Music. Interest in the film brings tourists to Salzburg in Austria ever since it was released in 1965.</p> <p>Tourists enjoy visiting places they see on screen. Fans want to visit specific landmarks, places and buildings from scenes in their favourite TV shows and films. TV shows and films can as a result raise the profile of the city or country where the story is set.</p> <h3>Economic impact&nbsp;</h3> <p>Screen tourism can have a huge economic impact on the tourism industry. For example, there was a 50 per cent increase in visitors to New Zealand after the filming of The Lord of the Rings and The Hobbit film series there. This brings millions of dollars to the New Zealand economy every year.&nbsp;</p> <p>Game of Thrones presents a similar opportunity for Northern Ireland. Tourism NI estimates that the Game of Thrones series contributed to the number of visitors coming to Northern Ireland in 2016.&nbsp; A&nbsp;total of 120,000 tourists generated around £30 million to the local economy.</p> <h3>Opportunities for businesses</h3> <p>When a new production is filmed in Northern Ireland, local businesses can benefit by providing services to film crews. This can range from creative industries services to accommodation and transport.&nbsp;</p> <p>An increase in screen tourism visitors to Northern Ireland means an increase in potential customers for tourism and hospitality businesses. By providing specific offerings for screen tourism visitors, businesses can make the most of the opportunity. Examples include:&nbsp;&nbsp;</p> <ul> <li>location tours</li> <li>themed food offerings &nbsp;</li> <li>visitor experiences</li> <li>screenings&nbsp;</li> <li>exhibitions&nbsp;</li> <li>fan events&nbsp;<br> &nbsp;</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/screen-tourism/">Screen tourism advice</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> <div class="field__item"><a href="/content/food-tourism-opportunities" hreflang="en">Food tourism opportunities </a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/what-screen-tourism">/content/what-screen-tourism</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16592" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Major TV and film productions in Northern Ireland </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>A list of some of the biggest feature films and TV shows filmed in Northern Ireland, including Game of Thrones, Derry Girls and Dracula Untold</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16292 clearfix"> <span id="section-16292"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Many films and TV productions have been shot on-location in Northern Ireland. These present screen tourism opportunities and showcase the region to an international audience. Consider how your business can connect with local filming locations to offer experiences to TV and film fans.&nbsp;</p> <p>Northern Ireland Screen publish a&nbsp;<a href="http://www.northernirelandscreen.co.uk/made-in-northern-ireland-production-catalogue/" target="_blank" title="NI Screen production catalogue">production catalogue</a> of past and upcoming films and TV shows.&nbsp;</p> <h3>TV productions</h3> <p>Some of the TV shows created here in Northern Ireland include:&nbsp;</p> <ul> <li>Game of Thrones - based on George R.R. Martin's fantasy novel series. The show is one of the biggest in the world with an audience of 31 million people worldwide.&nbsp;It was filmed at a wide range of locations around Northern Ireland and at Titanic studios. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="ab980370-9c82-4893-8020-35af5471e0b5" href="/content/game-thrones-tourism-northern-ireland" title="Game of Thrones tourism in Northern Ireland">Game of Thrones tourism in Northern Ireland</a>.</li> <li>The Fall - a BBC crime drama with Gillian Anderson and Jamie Dornan. The show is set and was filmed in Belfast.&nbsp;</li> <li>Derry Girls - a sitcom set and filmed in Derry. The show focuses on a group of friends growing up in the 1990s.&nbsp;</li> <li>Line of Duty - another BBC crime drama filmed in Belfast. &nbsp;The show is about the investigations of a fictional police anti-corruption unit.&nbsp;</li> </ul> <h3>Films</h3> <p>Some of the biggest feature films filmed in Northern Ireland include:&nbsp;</p> <ul> <li>Dracula Untold - filmed at many locations across Northern Ireland, it tells the origin story of Dracula and stars Dominic Cooper.</li> <li>Your Highness - starring Danny McBride, James Franco, Zooey Deschanel and Nathalie Portman, this comic fantasy film was filmed on location around Northern Ireland and at Titanic studios.&nbsp;</li> <li>High-Rise - a dystopian drama with Tom Hiddleston, Sienna Miller, Jeremy Irons and Luke Evans filmed primarily in Bangor.&nbsp;</li> <li>Good Vibrations - set and filmed in Belfast, this film tells the true story of record shop owner Terri Hooley and his role in the 1970s punk scene in Northern Ireland.&nbsp;</li> <li>The Lost City of Z - based on the book by James Grey about the true events surrounding British explorer Percy Fawcett's experiences in the Amazon, it stars Charlie Hunnam, Robert Pattinson and Sienna Miller. It was filmed in Belfast and at locations including Greyabbey and Strangford Lough.&nbsp;<br> &nbsp;</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/screen-tourism/">Screen tourism</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/major-tv-and-film-productions-northern-ireland">/content/major-tv-and-film-productions-northern-ireland</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16593" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Game of Thrones tourism in Northern Ireland </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>The Game of Thrones tourism opportunities in Northern Ireland, including filming locations, legacy and potential for local businesses to take advantage</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16293 clearfix"> <span id="section-16293"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Game of Thrones was filmed at Titanic studios in Belfast and at locations across Northern Ireland. The show is based on George R.R. Martin's medieval fantasy novel series 'a song of ice and fire'. It grew&nbsp;in popularity over eight seasons to become one of the biggest TV shows in world.&nbsp;</p> <p>Fans of the show are eager to visit filming locations and take part in Game of Thrones experiences. Tourism NI estimates that in 2016, 120,000 visitors to Northern Ireland were influenced by Game of Thrones. This had an estimated value of £30 million to the local economy.&nbsp;</p> <h3>Game of Thrones filming locations</h3> <p>There are 26 locations that feature in the Game of Thrones, which are publicly accessible, and tourists can visit:&nbsp;</p> <ul> <li>Binevenagh - Dothraki Grasslands&nbsp;</li> <li>Downhill Beach - Dragonstone</li> <li>Portstewart Strand - Coast of Dorne&nbsp;</li> <li>The Dark Hedges - The Kingsroad&nbsp;</li> <li>Ballintoy - Lordsport Habour and Pyke&nbsp;</li> <li>Larrybane - The Stormlands &amp; Nagga's Hill, Old Wyk&nbsp;</li> <li>Fair Head - Dragonstone Cliffs</li> <li>Murlough Bay - Slaver's Bay&nbsp;</li> <li>Above Murlough Bay - Renly's Camp &nbsp;</li> <li>Cushendun Caves - A Cove in the Stormlands</li> <li>Galboly, The Glens of Antrim - Runestone</li> <li>Carnlough Habour - Braavos Canal</li> <li>Cairncastle - The Neck and North of Winterfell 1</li> <li>Shillanavogy Valley - Dothraki Sea&nbsp;</li> <li>Sallagh Braes - The Riverlands</li> <li>Lough Neagh - The Summer Sea&nbsp;</li> <li>Toome Canal - Old Valyrian Canal&nbsp;</li> <li>Audley's Field - Rob Stark's Camp, Oxcross</li> <li>Castle Ward - Winterfell&nbsp;</li> <li>Quintin Bay - Stokeworth&nbsp;</li> <li>River Quoile - Riverrun</li> <li>Inch Abbey - Robb Stark's Camp, Riverrun</li> <li>Tollymore Forest - lands around Winterfell&nbsp;</li> <li>Leitrim Lodge - North of Winterfell 2</li> <li>Pollnagollum Cave - Hollow Hill&nbsp;</li> </ul> <h3>Game of Thrones legacy and visitor services</h3> <p>There are a number of Game of Throne initiatives, led by Tourism Ireland, Northern Ireland Screen and HBO, which aim to promote the region and present a long-term attraction for visitors. These include:</p> <ul> <li><a href="https://discovernorthernireland.com/blog/read/2020/06/journey-of-doors-b66" rel=" noopener" target="_blank" title="Game of Thrones Journey of Doors">Journey of Doors</a>&nbsp;- When trees were&nbsp;felled by a storm at the popular landmark and Game of Thrones filming location the Dark Hedges, the wood was used to create ten ornate doors. Each of these doors represent different aspects of the show and are found at pubs near filming locations throughout Northern Ireland. Fans are encouraged to travel around the region, visiting each door.&nbsp;</li> <li><a href="https://discovernorthernireland.com/things-to-do/tv-and-film/game-of-thrones" target="_blank" title="Game of Thrones details">Game of Thrones webpage</a> - Discover Northern Ireland offers a range of information about locations, tours and experiences for visitors.&nbsp;</li> <li><a href="https://discovernorthernireland.com/blog/read/2020/06/visit-game-of-thrones-filming-locations-b147" rel=" noopener" target="_blank" title="Game of Thrones filming locations">Filming locations</a> - Find filming locations and information about each.&nbsp;</li> </ul> <h3>Opportunities for businesses</h3> <p>Tourism and hospitality businesses can create Game of Thrones themed experiences and packages. For example:&nbsp;</p> <ul> <li>Tours of filming locations are an obvious opportunity. This could comprise of a detailed tour of one or two specific locations, or longer tours that span larger regions.&nbsp;</li> <li>Visitor experiences allow sightseers to feel connected to world of Game of Thrones and to the backdrop of Northern Ireland's filming locations. Consider immersive and interactive activities and experiences your business could offer to visitors.&nbsp;</li> <li>Food and drink features heavily in the show. Food producers and hospitality businesses can create products, menu items and events that reflect Westerosi cuisine. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="79d15678-eb88-4222-b19d-cb9445794f28" href="/content/food-tourism-opportunities" title="Business opportunities in Northern Ireland’s growing food tourism market">food tourism opportunities</a>.</li> <li>Special events are a great way to attract Game of Thrones fans to your business. Consider exhibitions, fairs, banquets, meet and greets and screenings. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="e0cb1818-65e9-435f-8ab0-43929eabcac7" href="/content/organising-events-northern-ireland" title="How to organise an event in Northern Ireland">organising events in Northern Ireland</a>.&nbsp;</li> <li>Your business could stock official Game of Thrones merchandise as souvenirs. &nbsp;<br> &nbsp;</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/game-thrones-tourism-northern-ireland">/content/game-thrones-tourism-northern-ireland</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16594" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Seven top tips for creating a screen tourism experience </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Best practice advice for offering a screen tourism experience, including social media, working influencers and creating immersive experiences</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16294 clearfix"> <span id="section-16294"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Northern Ireland is an increasingly popular filming location for major TV productions and films. Businesses in the tourism and hospitality sector can leverage this opportunity by creating screen tourism experiences for visitors.&nbsp;</p> <p>Follow these best practice tips to make your screen tourism experience a success:&nbsp;</p> <p>1.&nbsp;&nbsp; &nbsp;Do detailed research - Screen tourism visitors are often 'super fans' with very detailed knowledge about their favourite film or TV series. If you are offering themed experiences (eg location tours), you should be able to match their knowledge. It's even better if you can&nbsp;offer new trivia and 'behind the scenes' stories.&nbsp;</p> <p>2.&nbsp;&nbsp; &nbsp;Create an immersive experience - Develop experiences that allows visitors to interact and immerse themselves in the world of their favourite TV show or film. Costumes, props and the chance to recreate a famous scene could help your guests feel involved. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="469833f2-c675-446d-8754-fec84bd674bb" href="/content/creating-tourism-experiences" title="Use Tourism NI's Creating Experiences Toolkit">creating tourism experiences</a>.&nbsp;</p> <p>3.&nbsp;&nbsp; &nbsp;Use social media - <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="4b0db020-861f-422f-904e-3962bc628856" href="/content/social-media" title="Social media guidance">Social media</a> is a great opportunity to promote your screen tourism experience. Find the online communities of fans and join the conversation. Learn from them what type of experience they would enjoy, which characters they love and how to create a memorable experience. Using interest targeting on social media advertising is ideal way to target your ads to the right audience.&nbsp;</p> <p>4.&nbsp;&nbsp; &nbsp;Reach out to influencers - Consider working with influencers on social media to connect with your audience. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="9aa2a556-fe2b-4e08-9b63-24ebf6f6d2ef" href="/content/influencer-marketing" title="Influencer marketing guidance">influencer marketing</a>.</p> <p>5.&nbsp;&nbsp; &nbsp;Encourage user-generated content&nbsp;-&nbsp;Social media content created by your guests can be just as important as your own. Create photo opportunities that visitors will want to share on social media and encourage them to leave an online review if they have had a good time. See&nbsp;<a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="e5b8354b-0ccb-4095-888f-5f6ff513ade7" href="/content/digital-marketing-tourism-businesses" title="Guidance on digital marketing for tourism businesses">digital marketing for tourism businesses</a>.&nbsp;</p> <p>6.&nbsp;&nbsp; &nbsp;Collaborate with other businesses - Develop partnerships with other local businesses so you can recommend each other to guests. You could even create joint packages. For example, a tour company could develop relationships with local restaurants and accommodation providers to offer an inclusive trip. &nbsp;</p> <p>7.&nbsp;&nbsp; &nbsp;Work with the production company - Keep yourself on the right side of intellectual property law by working in partnership with production companies to develop your experience. &nbsp;<br> &nbsp;</p> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/develop-your-experience/">Develop your Game of Thrones experience</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> <div class="field__item"><a href="/content/content-marketing" hreflang="en">Content marketing </a></div> <div class="field__item"><a href="/content/food-tourism-opportunities" hreflang="en">Food tourism opportunities </a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/seven-top-tips-creating-screen-tourism-experience">/content/seven-top-tips-creating-screen-tourism-experience</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16595" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Screen tourism business help and 91Ïã½¶»ÆÉ«ÊÓÆµ </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Support and advice for screen tourism – including Game of Thrones experiences - in Northern Ireland</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16295 clearfix"> <span id="section-16295"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>There are a number organisations that 91Ïã½¶»ÆÉ«ÊÓÆµ the screen tourism industry in Northern Ireland. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="63f6e561-55a6-4ae5-97de-36089e3d6ea7" href="/content/grow-tourism-business" title="How to grow a tourism business">grow a tourism business</a>&nbsp;for more information on tourism sector 91Ïã½¶»ÆÉ«ÊÓÆµ.&nbsp;</p> <h3>Tourism NI</h3> <p>Tourism NI offers a range of <a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/screen-tourism/" target="_blank" title="Tourism NI screen tourism guidance">screen tourism</a> advice and 91Ïã½¶»ÆÉ«ÊÓÆµ, particularly Game of Thrones experiences:&nbsp;</p> <ul> <li>advice and resources for <a href="https://www.tourismni.com/business-guidance/sector/activities-attractions/activities-and-attractions-growing-your-business/gameofthrones/creating-gameofthrones-territory/" target="_blank" title="Guidance on developing a Game of Thrones experience">developing a Game of Thrones experience</a> - including tour operator guidelines and filming locations imagery&nbsp;</li> <li><a href="https://www.tourismni.com/business-guidance/sector/activities-attractions/activities-and-attractions-growing-your-business/visitor-experience-grading-scheme/" target="_blank" title="Tourism NI Visitor Experience Grading Scheme">visitor experience quality grading scheme</a></li> <li>promotion of Game of Thrones experiences on <a href="http://www.discovernorthernireland.com/gameofthrones" target="_blank" title="Discover Northern Ireland guidance on Game of Thrones">Discover Northern Ireland</a></li> <li>screen tourism <a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/industry-and-consumer-events/" target="_blank" title="Tourism NI guidance on industry events">industry events</a></li> </ul> <h3>Northern Ireland Screen</h3> <p>Northern Ireland Screen&nbsp;have developed a <a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/visitor-servicing/" target="_blank" title="NI Screen guidance on Game of Thrones filming locations">Game of Thrones filming locations app and visitor information boards</a>.</p> <p>The NI Screen <a href="http://www.northernirelandscreen.co.uk/made-in-northern-ireland-production-catalogue/" target="_blank" title="NI Screen production catalogue">production catalogue</a> provides useful information about past, current and upcoming film and TV productions in Northern Ireland. It includes filming location details.&nbsp;</p> <h3>Tourism Ireland</h3> <p>Tourism Ireland runs social media and international press <a href="https://www.tourismireland.com/overseas-markets" target="_blank" title="Tourism Ireland campaigns">campaigns</a> to highlight Northern Ireland as a Game of Thrones destination. They have produced a <a href="https://www.ireland.com/en-gb/articles/game-of-thrones-locations/" target="_blank" title="Tourism Ireland - Northern Ireland - Game of Thrones territory">Northern Ireland - Game of Thrones territory</a> webpage that showcases filming locations. &nbsp;<br> &nbsp;</p> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://www.tourismireland.com/Marketing/Marketing-Highlights/Marketing-Catalogue/Game-of-Thrones-Campaign">Game of Thrones campaigns</a></div> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/">Game of Thrones tourism</a></div> <div class="field__item"><a href="https://www.events.nibusinessinfo.co.uk/">Events Finder</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/screen-tourism-business-help-and-91Ïã½¶»ÆÉ«ÊÓÆµ">/content/screen-tourism-business-help-and-91Ïã½¶»ÆÉ«ÊÓÆµ</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="15199" class="node node--type-case-study node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <div id="min-overide"> <h1>Screen tourism opportunities</h1> <h2>Creating a screen tourism experience - Clearsky Adventure Centre (video)</h2> </div> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"> Andrew Porter from the Clearsky Adventure Centre at Castle Ward explains how they offer a Game of Throne tourism experience at the Winterfell filming location </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-14899 clearfix"> <span id="section-14899"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Andrew Porter, Director of Peak Discovery Group who run the Clearsky Adventure Centre, explains how they created a screen tourism experience.</p> <p>The Clearsky Adventure Centre is based at Castle Ward Estate in County Down, where a number of scenes from the popular TV show Game of Thrones were filmed. The business took advantage of this by offering Game of Thrones themed experiences such as archery, boat tours and cycling tours.</p> <p>Here Andrew explains how they identified this business opportunity, worked with the production company and promoted this tourism experience.&nbsp;</p> </div> </div> </div> </div> <div class="field__item"> <div id="paragraph-18276" class="paragraph paragraph--type--video paragraph--view-mode--default"> <div class="field field--name-field-video field--type-entity-reference field--label-hidden field__item"><article class="media media--type-remote-video media--view-mode-default"> <div class="field field--name-field-media-oembed-video field--type-string field--label-hidden field__item"><iframe src="/media/oembed?url=https%3A//www.youtube.com/watch%3Fv%3DCY6W-E2pa1g%26feature%3Dyoutu.be&amp;max_width=0&amp;max_height=0&amp;hash=Z2saVKZId5Gjuoghai3s1S0CPEfRjRyIFkGYqgdsCRA" width="200" height="113" class="media-oembed-content" loading="eager" title="Creating a screen tourism experience - Clearsky Adventure Centre"></iframe> </div> </article> </div> </div> </div> </div> <div class="field field-name-field-case-study"> <div class="field-label-above">Case Study</div> Andrew Porter </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/creating-screen-tourism-experience-clearsky-adventure-centre-video">/content/creating-screen-tourism-experience-clearsky-adventure-centre-video</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> </ul> </div> </div> </div> <div class="views-element-container"><div class="view view-eva view-checklist-navigation view-id-checklist_navigation view-display-id-entity_view_1 js-view-dom-id-9d610ee3844bd73f9da505e0a4dc4f51b66e7028ad7af70738854dde07ee6d2b"> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> <div class="node_view"><ul class="pre_links"><li class="print"><a href="/node/16592/printable/print" target="_blank">Print</a></li></ul></div> Mon, 13 Aug 2018 11:31:03 +0000 amulvenna 16592 at What is screen tourism? /content/what-screen-tourism <span class="field field--name-title field--type-string field--label-hidden">What is screen tourism?</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/24" typeof="schema:Person" property="schema:name" datatype="">amulvenna</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2018-08-13T12:26:04+01:00" title="Monday, 13 August, 2018 - 12:26" class="datetime">Mon, 13/08/2018 - 12:26</time> </span> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_1 js-view-dom-id-7b464282be69be8dc221e4d81b47669bd6de4d8ab41fb7db4f5dad68e4a5e49f"> <div><h2><a href="/content/screen-tourism-opportunities" hreflang="en">Screen tourism opportunities</a></h2></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_2 js-view-dom-id-1e2d989adb8520da90efd27045d66c6489659c7689fe07da4cda9b345ab13821"> <header> <h3>In this guide:</h3> </header> <div> <ul> <li><a href="/content/screen-tourism-opportunities" hreflang="en">Screen tourism opportunities</a></li> <li><a href="/content/what-screen-tourism" hreflang="en">What is screen tourism?</a></li> <li><a href="/content/major-tv-and-film-productions-northern-ireland" hreflang="en">Major TV and film productions in Northern Ireland</a></li> <li><a href="/content/game-thrones-tourism-northern-ireland" hreflang="en">Game of Thrones tourism in Northern Ireland</a></li> <li><a href="/content/seven-top-tips-creating-screen-tourism-experience" hreflang="en">Seven top tips for creating a screen tourism experience</a></li> <li><a href="/content/screen-tourism-business-help-and-91Ïã½¶»ÆÉ«ÊÓÆµ" hreflang="en">Screen tourism business help and 91Ïã½¶»ÆÉ«ÊÓÆµ</a></li> <li><a href="/content/creating-screen-tourism-experience-clearsky-adventure-centre-video" hreflang="en">Creating a screen tourism experience - Clearsky Adventure Centre (video)</a></li> </ul> </div> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_3 js-view-dom-id-dc23e054703d0128d55da573da0fceb802a15d057fdd80e1bb0a3889b54bc8b8"> <header> </header> <div> <ul> <li><div data-history-node-id="16591" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> What is screen tourism? </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item">Definition of screen and film tourism, including examples in Austria, New Zealand and Northern Ireland </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16291 clearfix"> <span id="section-16291"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Screen tourism, or film tourism, is a location that becomes popular with visitors because it has appeared in a film or television series. An early example of screen tourism is the musical film Sound of Music. Interest in the film brings tourists to Salzburg in Austria ever since it was released in 1965.</p> <p>Tourists enjoy visiting places they see on screen. Fans want to visit specific landmarks, places and buildings from scenes in their favourite TV shows and films. TV shows and films can as a result raise the profile of the city or country where the story is set.</p> <h3>Economic impact&nbsp;</h3> <p>Screen tourism can have a huge economic impact on the tourism industry. For example, there was a 50 per cent increase in visitors to New Zealand after the filming of The Lord of the Rings and The Hobbit film series there. This brings millions of dollars to the New Zealand economy every year.&nbsp;</p> <p>Game of Thrones presents a similar opportunity for Northern Ireland. Tourism NI estimates that the Game of Thrones series contributed to the number of visitors coming to Northern Ireland in 2016.&nbsp; A&nbsp;total of 120,000 tourists generated around £30 million to the local economy.</p> <h3>Opportunities for businesses</h3> <p>When a new production is filmed in Northern Ireland, local businesses can benefit by providing services to film crews. This can range from creative industries services to accommodation and transport.&nbsp;</p> <p>An increase in screen tourism visitors to Northern Ireland means an increase in potential customers for tourism and hospitality businesses. By providing specific offerings for screen tourism visitors, businesses can make the most of the opportunity. Examples include:&nbsp;&nbsp;</p> <ul> <li>location tours</li> <li>themed food offerings &nbsp;</li> <li>visitor experiences</li> <li>screenings&nbsp;</li> <li>exhibitions&nbsp;</li> <li>fan events&nbsp;<br> &nbsp;</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/screen-tourism/">Screen tourism advice</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> <div class="field__item"><a href="/content/food-tourism-opportunities" hreflang="en">Food tourism opportunities </a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/what-screen-tourism">/content/what-screen-tourism</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16592" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Major TV and film productions in Northern Ireland </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>A list of some of the biggest feature films and TV shows filmed in Northern Ireland, including Game of Thrones, Derry Girls and Dracula Untold</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16292 clearfix"> <span id="section-16292"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Many films and TV productions have been shot on-location in Northern Ireland. These present screen tourism opportunities and showcase the region to an international audience. Consider how your business can connect with local filming locations to offer experiences to TV and film fans.&nbsp;</p> <p>Northern Ireland Screen publish a&nbsp;<a href="http://www.northernirelandscreen.co.uk/made-in-northern-ireland-production-catalogue/" target="_blank" title="NI Screen production catalogue">production catalogue</a> of past and upcoming films and TV shows.&nbsp;</p> <h3>TV productions</h3> <p>Some of the TV shows created here in Northern Ireland include:&nbsp;</p> <ul> <li>Game of Thrones - based on George R.R. Martin's fantasy novel series. The show is one of the biggest in the world with an audience of 31 million people worldwide.&nbsp;It was filmed at a wide range of locations around Northern Ireland and at Titanic studios. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="ab980370-9c82-4893-8020-35af5471e0b5" href="/content/game-thrones-tourism-northern-ireland" title="Game of Thrones tourism in Northern Ireland">Game of Thrones tourism in Northern Ireland</a>.</li> <li>The Fall - a BBC crime drama with Gillian Anderson and Jamie Dornan. The show is set and was filmed in Belfast.&nbsp;</li> <li>Derry Girls - a sitcom set and filmed in Derry. The show focuses on a group of friends growing up in the 1990s.&nbsp;</li> <li>Line of Duty - another BBC crime drama filmed in Belfast. &nbsp;The show is about the investigations of a fictional police anti-corruption unit.&nbsp;</li> </ul> <h3>Films</h3> <p>Some of the biggest feature films filmed in Northern Ireland include:&nbsp;</p> <ul> <li>Dracula Untold - filmed at many locations across Northern Ireland, it tells the origin story of Dracula and stars Dominic Cooper.</li> <li>Your Highness - starring Danny McBride, James Franco, Zooey Deschanel and Nathalie Portman, this comic fantasy film was filmed on location around Northern Ireland and at Titanic studios.&nbsp;</li> <li>High-Rise - a dystopian drama with Tom Hiddleston, Sienna Miller, Jeremy Irons and Luke Evans filmed primarily in Bangor.&nbsp;</li> <li>Good Vibrations - set and filmed in Belfast, this film tells the true story of record shop owner Terri Hooley and his role in the 1970s punk scene in Northern Ireland.&nbsp;</li> <li>The Lost City of Z - based on the book by James Grey about the true events surrounding British explorer Percy Fawcett's experiences in the Amazon, it stars Charlie Hunnam, Robert Pattinson and Sienna Miller. It was filmed in Belfast and at locations including Greyabbey and Strangford Lough.&nbsp;<br> &nbsp;</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/screen-tourism/">Screen tourism</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/major-tv-and-film-productions-northern-ireland">/content/major-tv-and-film-productions-northern-ireland</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16593" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Game of Thrones tourism in Northern Ireland </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>The Game of Thrones tourism opportunities in Northern Ireland, including filming locations, legacy and potential for local businesses to take advantage</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16293 clearfix"> <span id="section-16293"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Game of Thrones was filmed at Titanic studios in Belfast and at locations across Northern Ireland. The show is based on George R.R. Martin's medieval fantasy novel series 'a song of ice and fire'. It grew&nbsp;in popularity over eight seasons to become one of the biggest TV shows in world.&nbsp;</p> <p>Fans of the show are eager to visit filming locations and take part in Game of Thrones experiences. Tourism NI estimates that in 2016, 120,000 visitors to Northern Ireland were influenced by Game of Thrones. This had an estimated value of £30 million to the local economy.&nbsp;</p> <h3>Game of Thrones filming locations</h3> <p>There are 26 locations that feature in the Game of Thrones, which are publicly accessible, and tourists can visit:&nbsp;</p> <ul> <li>Binevenagh - Dothraki Grasslands&nbsp;</li> <li>Downhill Beach - Dragonstone</li> <li>Portstewart Strand - Coast of Dorne&nbsp;</li> <li>The Dark Hedges - The Kingsroad&nbsp;</li> <li>Ballintoy - Lordsport Habour and Pyke&nbsp;</li> <li>Larrybane - The Stormlands &amp; Nagga's Hill, Old Wyk&nbsp;</li> <li>Fair Head - Dragonstone Cliffs</li> <li>Murlough Bay - Slaver's Bay&nbsp;</li> <li>Above Murlough Bay - Renly's Camp &nbsp;</li> <li>Cushendun Caves - A Cove in the Stormlands</li> <li>Galboly, The Glens of Antrim - Runestone</li> <li>Carnlough Habour - Braavos Canal</li> <li>Cairncastle - The Neck and North of Winterfell 1</li> <li>Shillanavogy Valley - Dothraki Sea&nbsp;</li> <li>Sallagh Braes - The Riverlands</li> <li>Lough Neagh - The Summer Sea&nbsp;</li> <li>Toome Canal - Old Valyrian Canal&nbsp;</li> <li>Audley's Field - Rob Stark's Camp, Oxcross</li> <li>Castle Ward - Winterfell&nbsp;</li> <li>Quintin Bay - Stokeworth&nbsp;</li> <li>River Quoile - Riverrun</li> <li>Inch Abbey - Robb Stark's Camp, Riverrun</li> <li>Tollymore Forest - lands around Winterfell&nbsp;</li> <li>Leitrim Lodge - North of Winterfell 2</li> <li>Pollnagollum Cave - Hollow Hill&nbsp;</li> </ul> <h3>Game of Thrones legacy and visitor services</h3> <p>There are a number of Game of Throne initiatives, led by Tourism Ireland, Northern Ireland Screen and HBO, which aim to promote the region and present a long-term attraction for visitors. These include:</p> <ul> <li><a href="https://discovernorthernireland.com/blog/read/2020/06/journey-of-doors-b66" rel=" noopener" target="_blank" title="Game of Thrones Journey of Doors">Journey of Doors</a>&nbsp;- When trees were&nbsp;felled by a storm at the popular landmark and Game of Thrones filming location the Dark Hedges, the wood was used to create ten ornate doors. Each of these doors represent different aspects of the show and are found at pubs near filming locations throughout Northern Ireland. Fans are encouraged to travel around the region, visiting each door.&nbsp;</li> <li><a href="https://discovernorthernireland.com/things-to-do/tv-and-film/game-of-thrones" target="_blank" title="Game of Thrones details">Game of Thrones webpage</a> - Discover Northern Ireland offers a range of information about locations, tours and experiences for visitors.&nbsp;</li> <li><a href="https://discovernorthernireland.com/blog/read/2020/06/visit-game-of-thrones-filming-locations-b147" rel=" noopener" target="_blank" title="Game of Thrones filming locations">Filming locations</a> - Find filming locations and information about each.&nbsp;</li> </ul> <h3>Opportunities for businesses</h3> <p>Tourism and hospitality businesses can create Game of Thrones themed experiences and packages. For example:&nbsp;</p> <ul> <li>Tours of filming locations are an obvious opportunity. This could comprise of a detailed tour of one or two specific locations, or longer tours that span larger regions.&nbsp;</li> <li>Visitor experiences allow sightseers to feel connected to world of Game of Thrones and to the backdrop of Northern Ireland's filming locations. Consider immersive and interactive activities and experiences your business could offer to visitors.&nbsp;</li> <li>Food and drink features heavily in the show. Food producers and hospitality businesses can create products, menu items and events that reflect Westerosi cuisine. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="79d15678-eb88-4222-b19d-cb9445794f28" href="/content/food-tourism-opportunities" title="Business opportunities in Northern Ireland’s growing food tourism market">food tourism opportunities</a>.</li> <li>Special events are a great way to attract Game of Thrones fans to your business. Consider exhibitions, fairs, banquets, meet and greets and screenings. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="e0cb1818-65e9-435f-8ab0-43929eabcac7" href="/content/organising-events-northern-ireland" title="How to organise an event in Northern Ireland">organising events in Northern Ireland</a>.&nbsp;</li> <li>Your business could stock official Game of Thrones merchandise as souvenirs. &nbsp;<br> &nbsp;</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/game-thrones-tourism-northern-ireland">/content/game-thrones-tourism-northern-ireland</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16594" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Seven top tips for creating a screen tourism experience </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Best practice advice for offering a screen tourism experience, including social media, working influencers and creating immersive experiences</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16294 clearfix"> <span id="section-16294"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Northern Ireland is an increasingly popular filming location for major TV productions and films. Businesses in the tourism and hospitality sector can leverage this opportunity by creating screen tourism experiences for visitors.&nbsp;</p> <p>Follow these best practice tips to make your screen tourism experience a success:&nbsp;</p> <p>1.&nbsp;&nbsp; &nbsp;Do detailed research - Screen tourism visitors are often 'super fans' with very detailed knowledge about their favourite film or TV series. If you are offering themed experiences (eg location tours), you should be able to match their knowledge. It's even better if you can&nbsp;offer new trivia and 'behind the scenes' stories.&nbsp;</p> <p>2.&nbsp;&nbsp; &nbsp;Create an immersive experience - Develop experiences that allows visitors to interact and immerse themselves in the world of their favourite TV show or film. Costumes, props and the chance to recreate a famous scene could help your guests feel involved. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="469833f2-c675-446d-8754-fec84bd674bb" href="/content/creating-tourism-experiences" title="Use Tourism NI's Creating Experiences Toolkit">creating tourism experiences</a>.&nbsp;</p> <p>3.&nbsp;&nbsp; &nbsp;Use social media - <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="4b0db020-861f-422f-904e-3962bc628856" href="/content/social-media" title="Social media guidance">Social media</a> is a great opportunity to promote your screen tourism experience. Find the online communities of fans and join the conversation. Learn from them what type of experience they would enjoy, which characters they love and how to create a memorable experience. Using interest targeting on social media advertising is ideal way to target your ads to the right audience.&nbsp;</p> <p>4.&nbsp;&nbsp; &nbsp;Reach out to influencers - Consider working with influencers on social media to connect with your audience. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="9aa2a556-fe2b-4e08-9b63-24ebf6f6d2ef" href="/content/influencer-marketing" title="Influencer marketing guidance">influencer marketing</a>.</p> <p>5.&nbsp;&nbsp; &nbsp;Encourage user-generated content&nbsp;-&nbsp;Social media content created by your guests can be just as important as your own. Create photo opportunities that visitors will want to share on social media and encourage them to leave an online review if they have had a good time. See&nbsp;<a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="e5b8354b-0ccb-4095-888f-5f6ff513ade7" href="/content/digital-marketing-tourism-businesses" title="Guidance on digital marketing for tourism businesses">digital marketing for tourism businesses</a>.&nbsp;</p> <p>6.&nbsp;&nbsp; &nbsp;Collaborate with other businesses - Develop partnerships with other local businesses so you can recommend each other to guests. You could even create joint packages. For example, a tour company could develop relationships with local restaurants and accommodation providers to offer an inclusive trip. &nbsp;</p> <p>7.&nbsp;&nbsp; &nbsp;Work with the production company - Keep yourself on the right side of intellectual property law by working in partnership with production companies to develop your experience. &nbsp;<br> &nbsp;</p> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/develop-your-experience/">Develop your Game of Thrones experience</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> <div class="field__item"><a href="/content/content-marketing" hreflang="en">Content marketing </a></div> <div class="field__item"><a href="/content/food-tourism-opportunities" hreflang="en">Food tourism opportunities </a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/seven-top-tips-creating-screen-tourism-experience">/content/seven-top-tips-creating-screen-tourism-experience</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16595" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Screen tourism business help and 91Ïã½¶»ÆÉ«ÊÓÆµ </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Support and advice for screen tourism – including Game of Thrones experiences - in Northern Ireland</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16295 clearfix"> <span id="section-16295"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>There are a number organisations that 91Ïã½¶»ÆÉ«ÊÓÆµ the screen tourism industry in Northern Ireland. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="63f6e561-55a6-4ae5-97de-36089e3d6ea7" href="/content/grow-tourism-business" title="How to grow a tourism business">grow a tourism business</a>&nbsp;for more information on tourism sector 91Ïã½¶»ÆÉ«ÊÓÆµ.&nbsp;</p> <h3>Tourism NI</h3> <p>Tourism NI offers a range of <a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/screen-tourism/" target="_blank" title="Tourism NI screen tourism guidance">screen tourism</a> advice and 91Ïã½¶»ÆÉ«ÊÓÆµ, particularly Game of Thrones experiences:&nbsp;</p> <ul> <li>advice and resources for <a href="https://www.tourismni.com/business-guidance/sector/activities-attractions/activities-and-attractions-growing-your-business/gameofthrones/creating-gameofthrones-territory/" target="_blank" title="Guidance on developing a Game of Thrones experience">developing a Game of Thrones experience</a> - including tour operator guidelines and filming locations imagery&nbsp;</li> <li><a href="https://www.tourismni.com/business-guidance/sector/activities-attractions/activities-and-attractions-growing-your-business/visitor-experience-grading-scheme/" target="_blank" title="Tourism NI Visitor Experience Grading Scheme">visitor experience quality grading scheme</a></li> <li>promotion of Game of Thrones experiences on <a href="http://www.discovernorthernireland.com/gameofthrones" target="_blank" title="Discover Northern Ireland guidance on Game of Thrones">Discover Northern Ireland</a></li> <li>screen tourism <a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/industry-and-consumer-events/" target="_blank" title="Tourism NI guidance on industry events">industry events</a></li> </ul> <h3>Northern Ireland Screen</h3> <p>Northern Ireland Screen&nbsp;have developed a <a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/visitor-servicing/" target="_blank" title="NI Screen guidance on Game of Thrones filming locations">Game of Thrones filming locations app and visitor information boards</a>.</p> <p>The NI Screen <a href="http://www.northernirelandscreen.co.uk/made-in-northern-ireland-production-catalogue/" target="_blank" title="NI Screen production catalogue">production catalogue</a> provides useful information about past, current and upcoming film and TV productions in Northern Ireland. It includes filming location details.&nbsp;</p> <h3>Tourism Ireland</h3> <p>Tourism Ireland runs social media and international press <a href="https://www.tourismireland.com/overseas-markets" target="_blank" title="Tourism Ireland campaigns">campaigns</a> to highlight Northern Ireland as a Game of Thrones destination. They have produced a <a href="https://www.ireland.com/en-gb/articles/game-of-thrones-locations/" target="_blank" title="Tourism Ireland - Northern Ireland - Game of Thrones territory">Northern Ireland - Game of Thrones territory</a> webpage that showcases filming locations. &nbsp;<br> &nbsp;</p> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="https://www.tourismireland.com/Marketing/Marketing-Highlights/Marketing-Catalogue/Game-of-Thrones-Campaign">Game of Thrones campaigns</a></div> <div class="field__item"><a href="https://tourismni.com/Grow-Your-Business/game-of-thrones/">Game of Thrones tourism</a></div> <div class="field__item"><a href="https://www.events.nibusinessinfo.co.uk/">Events Finder</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/screen-tourism-business-help-and-91Ïã½¶»ÆÉ«ÊÓÆµ">/content/screen-tourism-business-help-and-91Ïã½¶»ÆÉ«ÊÓÆµ</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="15199" class="node node--type-case-study node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <div id="min-overide"> <h1>Screen tourism opportunities</h1> <h2>Creating a screen tourism experience - Clearsky Adventure Centre (video)</h2> </div> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"> Andrew Porter from the Clearsky Adventure Centre at Castle Ward explains how they offer a Game of Throne tourism experience at the Winterfell filming location </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-14899 clearfix"> <span id="section-14899"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Andrew Porter, Director of Peak Discovery Group who run the Clearsky Adventure Centre, explains how they created a screen tourism experience.</p> <p>The Clearsky Adventure Centre is based at Castle Ward Estate in County Down, where a number of scenes from the popular TV show Game of Thrones were filmed. The business took advantage of this by offering Game of Thrones themed experiences such as archery, boat tours and cycling tours.</p> <p>Here Andrew explains how they identified this business opportunity, worked with the production company and promoted this tourism experience.&nbsp;</p> </div> </div> </div> </div> <div class="field__item"> <div id="paragraph-18276" class="paragraph paragraph--type--video paragraph--view-mode--default"> <div class="field field--name-field-video field--type-entity-reference field--label-hidden field__item"><article class="media media--type-remote-video media--view-mode-default"> <div class="field field--name-field-media-oembed-video field--type-string field--label-hidden field__item"><iframe src="/media/oembed?url=https%3A//www.youtube.com/watch%3Fv%3DCY6W-E2pa1g%26feature%3Dyoutu.be&amp;max_width=0&amp;max_height=0&amp;hash=Z2saVKZId5Gjuoghai3s1S0CPEfRjRyIFkGYqgdsCRA" width="200" height="113" class="media-oembed-content" loading="eager" title="Creating a screen tourism experience - Clearsky Adventure Centre"></iframe> </div> </article> </div> </div> </div> </div> <div class="field field-name-field-case-study"> <div class="field-label-above">Case Study</div> Andrew Porter </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/creating-screen-tourism-experience-clearsky-adventure-centre-video">/content/creating-screen-tourism-experience-clearsky-adventure-centre-video</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> </ul> </div> </div> </div> <div class="views-element-container"><div class="view view-eva view-checklist-navigation view-id-checklist_navigation view-display-id-entity_view_1 js-view-dom-id-9d610ee3844bd73f9da505e0a4dc4f51b66e7028ad7af70738854dde07ee6d2b"> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> <div class="node_view"><ul class="pre_links"><li class="print"><a href="/node/16591/printable/print" target="_blank">Print</a></li></ul></div> Mon, 13 Aug 2018 11:26:04 +0000 amulvenna 16591 at Screen tourism opportunities /content/screen-tourism-opportunities <span class="field field--name-title field--type-string field--label-hidden">Screen tourism opportunities</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/24" typeof="schema:Person" property="schema:name" datatype="">amulvenna</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2018-08-13T12:22:49+01:00" title="Monday, 13 August, 2018 - 12:22" class="datetime">Mon, 13/08/2018 - 12:22</time> </span> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_1 js-view-dom-id-760e8cc77ea4281f645e6cf1f9943cecb449f1a7c014ea31f360ad7d7046b7ac"> <h2>Introduction</h2> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_2 js-view-dom-id-2921c97f2ea0d0a7a11a3a5debaa22da9115b3ca84683cafe55fbaf06fcd4896"> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_3 js-view-dom-id-40f51d972c82e0e8314bc23e5bd9157b6f0a71f4998a971ada603b1f6bf19c2f"> </div> </div> <div class="views-element-container"><div class="view view-eva view-checklist-navigation view-id-checklist_navigation view-display-id-entity_view_1 js-view-dom-id-9d610ee3844bd73f9da505e0a4dc4f51b66e7028ad7af70738854dde07ee6d2b"> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> <div class="node_view"><ul class="pre_links"><li class="print"><a href="/node/16590/printable/print" target="_blank">Print</a></li></ul></div> Mon, 13 Aug 2018 11:22:49 +0000 amulvenna 16590 at Growing our tourism business - Galgorm Resort and Spa (video) /content/growing-our-tourism-business-galgorm-resort-and-spa-video <span class="field field--name-title field--type-string field--label-hidden">Growing our tourism business - Galgorm Resort and Spa (video)</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/24" typeof="schema:Person" property="schema:name" datatype="">amulvenna</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2018-04-24T17:23:04+01:00" title="Tuesday, 24 April, 2018 - 17:23" class="datetime">Tue, 24/04/2018 - 17:23</time> </span> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_1 js-view-dom-id-69f929d8e6617c2c407c92cd2d7646cac86986bf31bb82a52db104d96f25f0b5"> <div><h2><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></h2></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_2 js-view-dom-id-35e1e05d252816aa8ec15a98dd7ff445cbca81ef561ff37d304fc75f6019602e"> <header> <h3>In this guide:</h3> </header> <div> <ul> <li><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></li> <li><a href="/content/planning-grow-tourism-business" hreflang="en">Planning to grow a tourism business</a></li> <li><a href="/content/funding-91Ïã½¶»ÆÉ«ÊÓÆµ-growing-tourism-business" hreflang="en">Funding 91Ïã½¶»ÆÉ«ÊÓÆµ for growing a tourism business</a></li> <li><a href="/content/tourism-industry-events-and-awards" hreflang="en">Tourism industry events and awards</a></li> <li><a href="/content/training-tourism-sector" hreflang="en">Training for the tourism sector</a></li> <li><a href="/content/digital-marketing-tourism-businesses" hreflang="en">Digital marketing for tourism businesses</a></li> <li><a href="/content/branding-tourism-businesses" hreflang="en">Branding for tourism businesses </a></li> <li><a href="/content/growing-our-tourism-business-galgorm-resort-and-spa-video" hreflang="en">Growing our tourism business - Galgorm Resort and Spa (video)</a></li> </ul> </div> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_3 js-view-dom-id-c3e4dc1335bb3af9ba93d577dbc354f248f75666570b241f662e9d27cb888048"> <header> </header> <div> <ul> <li><div data-history-node-id="15147" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Planning to grow a tourism business </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Plan to grow your tourism business by creating a strategic plan, assessing your current performance and conducting market research and write a marketing plan.</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-14847 clearfix"> <span id="section-14847"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Planning is key to the success of your tourism business' growth. There are many ways that your business can grow. Research and planning will help you choose the right strategy.</p> <h3>Create a strategic plan</h3> <p>When growing your business you will need to make many decisions on how you want to expand your operations. Creating a strategic plan is a vital part&nbsp;of planning for growth. It is important to set clear, realistic, measurable goals. You should&nbsp;use decisions-making tools such as a business plan to help achieve your goals.&nbsp;</p> <p>See the following guides for more information:</p> <ul> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="3cae9db5-46c1-4958-ab45-747267274e84" href="/content/assess-your-options-business-growth" title="Understand the different ways to grow a business">assess your options for business growth</a></li> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="3068b30d-d20c-46c4-9ec6-558d4b23468c" href="/content/strategic-planning-business-growth" title="Understand the importance of a clear and effective strategic plan">strategic planning for business growth</a></li> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="1712103d-03a2-433d-a19c-5611c96ea713" href="/content/prepare-business-plan-growth" title="Find out how to plan for business growth and what to include in your growth plan">prepare a business plan for growth</a></li> </ul> <h3>Assess your performance</h3> <p>One of the first steps in growing a tourism business is to assess your current business performance. This will help you identify your strengths, weaknesses and the things you need to improve. Key performance indicators (KPIs) for tourist accommodation businesses could include average annual occupancy rates, average annual room rates and revenues. These KPIs can be compared with business targets and industry averages. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="6376455f-7dda-4581-9e2d-ccddffd6efd5" href="/content/measure-performance-and-set-targets" title="Understand the importance of measuring business performance">measure performance and set targets</a>.&nbsp;</p> <h3>Conduct market research</h3> <p><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="fa43b773-f0b4-4dd5-88d1-a8e4a1cc5933" href="/content/market-research-and-market-reports" title="How to use market research and market reports to gain knowledge about your marketplace">Market research and market reports</a> can help you gain knowledge about your marketplace and your customers. There are a number of ways of working out what are the best opportunities for your business. A SWOT analysis will help you identify the strengths and weaknesses of your business, and the opportunities and risks it faces. See a <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="1f66f1b8-56ff-4548-bad0-6520b80e099e" href="/content/swot-analysis-example" title="How to assess your business' strengths, weaknesses, opportunities and threats">SWOT analysis example</a>.</p> <p>Finding&nbsp;your unique selling point can help you highlight the aspects of your product or service that will make it stand out from the competition. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="3048bbf3-b9db-4461-b9cc-36a40a59f4a8" href="/content/find-new-business-opportunities" title="How to spot new business opportunities, find ways to exploit them and successfully compete for new business">find new business opportunities</a>.&nbsp;</p> <p>Free market research guidance is available from Invest NI's <a href="https://www.investni.com/91Ïã½¶»ÆÉ«ÊÓÆµ-for-business/research-competitors-and-markets.html" target="_blank" title="The Invest NI Business Information Centre has extensive market research and worldwide company directories">Business Information Centre</a>. Here you can access company databases and worldwide business directories.&nbsp;</p> <p>Tourism <a href="https://tourismni.com/facts-and-figures/" target="_blank" title="Stay up to date with the latest intelligence">research intelligence findings</a> can help you identify opportunities for your business.&nbsp;</p> <h3>Write a marketing plan</h3> <p>Developing a marketing plan will help you grow your business and work out the best strategy to do so. The plan will help you identify where you are now, where you want to be and how you will get there. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="c23eb357-6cc2-4d89-83fc-10bdc53e38d7" href="/content/how-write-marketing-plan" title="How to identify your objectives and write a plan that will help your marketing generate sales">how to write a marketing plan</a>.</p> </div> </div> </div> </div> </div> <div class="field field--name-field-help field--type-entity-reference field--label-above"> <div class="field__label">Help</div> <div class="field__items"> <div class="field__item"><a href="/content/invest-ni-helpline" hreflang="en">Invest NI Helpline</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/grow-your-business" hreflang="en">Grow your business</a></div> <div class="field__item"><a href="/content/northern-ireland-business-91Ïã½¶»ÆÉ«ÊÓÆµ-finder" hreflang="en">Northern Ireland business 91Ïã½¶»ÆÉ«ÊÓÆµ finder</a></div> <div class="field__item"><a href="/content/assessing-current-performance" hreflang="en">Assessing current performance</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/planning-grow-tourism-business">/content/planning-grow-tourism-business</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="15078" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Funding 91Ïã½¶»ÆÉ«ÊÓÆµ for growing a tourism business </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Organisations that offer funding and 91Ïã½¶»ÆÉ«ÊÓÆµ initiatives for growing a tourism business in Northern Ireland, such as Tourism NI, Invest NI and others.</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-14778 clearfix"> <span id="section-14778"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>If you're seeking to grow a tourism business in Northern Ireland, there may be funding options available to help you.</p> <h3>Tourism Northern Ireland</h3> <p>Tourism NI offers <a href="https://www.tourismni.com/about/funding-schemes/" rel=" noopener" target="_blank" title="Tourism NI funding information">various funding options for tourism businesses</a>.</p> <h3>Invest Northern Ireland 91Ïã½¶»ÆÉ«ÊÓÆµ</h3> <p>Invest NI offers <a href="http://www.investni.com/invest-in-northern-ireland/sectors-and-opportunities/tourism.html" target="_blank" title="Invest NI 91Ïã½¶»ÆÉ«ÊÓÆµ">specialist 91Ïã½¶»ÆÉ«ÊÓÆµ for the tourism industry</a>.</p> <p>If you are a tourist accommodation business Invest NI may be able to offer both capability and capital 91Ïã½¶»ÆÉ«ÊÓÆµ. Non-accommodation tourist businesses may qualify for capability 91Ïã½¶»ÆÉ«ÊÓÆµ.</p> <h3>Other funding bodies</h3> <p>As well as considering funding 91Ïã½¶»ÆÉ«ÊÓÆµ options available from Tourism NI and Invest NI, you should also consider the range of other <a href="https://www.tourismni.com/about/industry-associations-and-bodies/" target="_blank" title="Other possible funding opportunities for tourism businesses">development bodies and departments</a> that may offer funding schemes.&nbsp;</p> <h3>Northern Ireland business 91Ïã½¶»ÆÉ«ÊÓÆµ finder</h3> <p>The <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="ea0c7937-0f98-4466-9c14-dfd887838032" href="/content/northern-ireland-business-91Ïã½¶»ÆÉ«ÊÓÆµ-finder" title="Northern Ireland business 91Ïã½¶»ÆÉ«ÊÓÆµ finder">Northern Ireland business 91Ïã½¶»ÆÉ«ÊÓÆµ finder</a>&nbsp;is a searchable database that can help you find publicly-funded sources of assistance. Support may be available in a number of forms, including financial assistance and free or subsidised advice services.</p> </div> </div> </div> </div> </div> <div class="field field--name-field-developed field--type-entity-reference field--label-above"> <div class="field__label">Developed with</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/108" hreflang="en">Tourism Northern Ireland</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/funding-91Ïã½¶»ÆÉ«ÊÓÆµ-growing-tourism-business">/content/funding-91Ïã½¶»ÆÉ«ÊÓÆµ-growing-tourism-business</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="15079" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Tourism industry events and awards </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>The range of tourism industry events and awards in Northern Ireland that can help you grow your business by improving your skills and raising your profile.</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-14779 clearfix"> <span id="section-14779"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Attending events and winning awards are two effective ways of growing a business. Attending events can help you learn new skills that will allow you to improve your business performance or target customers more effectively, eg attending a social media masterclass. Awards raise the profile of your business and can distinguish you from your competitors.&nbsp;</p> <h3>Tourism events in Northern Ireland</h3> <p>Tourism NI regularly run events designed to help the tourist industry grow and develop. Events will range from improving the skills of your workforce to advice on how to make the most of upcoming opportunities.&nbsp;See their&nbsp;<a href="https://www.tourismni.com/business-guidance/events-webinars/?dateFrom&amp;dateTo&amp;page=1" rel=" noopener" target="_blank" title="Tourism NI events">upcoming events</a>.</p> <p>The Northern Ireland Hotels Federation also run industry development events such as the annual <a href="http://hospitalityexchange.org.uk/" target="_blank" title="Hospitality Exchange details">Hospitality Exchange</a>. See their <a href="http://www.nihf.co.uk/events" target="_blank" title="Hospitality Exchange events">upcoming events</a>.</p> <p>Use the nibusinessinfo.co.uk <a href="http://www.events.nibusinessinfo.co.uk/" rel=" noopener" target="_blank" title="Search for business events">Events Finder</a> to search for a wide range of business events. The events are for many sectors, not just tourism. They cover topics like social media, equality and business growth.</p> <h3>Tourism awards in Northern Ireland</h3> <p>Winning awards is a good&nbsp;way of seeking recognition for your tourism business. Winning an award can set your business apart from your competitors. You can also benefit from the publicity you receive from winning the award. Some awards come with&nbsp;marks or standards.&nbsp;</p> <p>Tourism NI&nbsp;holds the <a href="https://nigiantspiritawards.com/" rel=" noopener" target="_blank" title="Northern Ireland&nbsp;Giant Sprit Awards details">Northern Ireland&nbsp;Giant Sprit Awards</a>.</p> <p>Your local council will probably hold an annual awards ceremony so check for a suitable category for your business to enter - customer service or perhaps a tourism specific award. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="97ba6c98-c33b-4736-8e22-f70253430f56" href="/content/find-your-local-council-northern-ireland" title="NI council details">local council contact details in Northern Ireland</a>.&nbsp;</p> <p>The Northern Ireland Hotels Federation run awards for the hotels sector, such as housekeeping and receptionist of the year. Check their <a href="http://www.nihf.co.uk/news" target="_blank" title="NI Hotels Federation latest news">latest news</a> for information on upcoming awards.</p> <p>Local restaurants can enter the <a href="http://www.irishrestaurantawards.com/" target="_blank" title="Irish Restaurant Awards details">Irish Restaurant Awards</a>, which include a range of categories recognising excellence across the island of Ireland.&nbsp;</p> </div> </div> </div> </div> </div> <div class="field field--name-field-developed field--type-entity-reference field--label-above"> <div class="field__label">Developed with</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/108" hreflang="en">Tourism Northern Ireland</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/find-your-local-council-northern-ireland" hreflang="en">Find your local council in Northern Ireland</a></div> <div class="field__item"><a href="/content/how-enter-and-win-business-awards" hreflang="en">How to enter and win business awards </a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/tourism-industry-events-and-awards">/content/tourism-industry-events-and-awards</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="15080" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Training for the tourism sector </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Boost your employees’ skills to grow your business – find training for the tourism and hospitality sector including WorldHost customer service training.</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-14780 clearfix"> <span id="section-14780"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>If Northern Ireland is to position itself as a&nbsp;world class tourism destination&nbsp;then visitors will have expectations of world class customer care. Providing customers with a good customer service experience can position your business above your competitors. There are a number of sources of advice and 91Ïã½¶»ÆÉ«ÊÓÆµ:</p> <ul> <li>A&nbsp;tailored&nbsp;<a href="http://people1st.co.uk/our-products/training-programmes/customer-service/" target="_blank" title="WorldHost customer service training programme">customer service training programme</a>&nbsp;have been developed by Tourism NI and People 1st&nbsp;in conjunction with WorldHost.&nbsp;</li> <li>Tourism NI regularly run&nbsp;<a href="https://www.tourismni.com/business-guidance/events-webinars/?dateFrom&amp;dateTo&amp;page=1" target="_blank" title="Tourism NI events information">events</a>&nbsp;designed to help the tourism industry grow and develop.</li> <li>The Northern Ireland Hotels Federation occasionally run training events for their members on topics such as digital marketing and housekeeping.&nbsp; Check their <a href="http://www.nihf.co.uk/events" target="_blank" title="Northern Ireland Hotels Federation events details">upcoming events</a>.</li> <li>Hospitality Ulster offer <a href="http://hospitalityulster.org/91Ïã½¶»ÆÉ«ÊÓÆµ" target="_blank" title="91Ïã½¶»ÆÉ«ÊÓÆµ and advice from Hospitality Ulster">91Ïã½¶»ÆÉ«ÊÓÆµ and advice</a> to their members on topics such as marketing, licensing, recruitment and staff training.&nbsp;</li> <li>You can search the&nbsp;<a href="http://www.events.nibusinessinfo.co.uk/" title="Events Finder">Events Finder</a>&nbsp;for business events in Northern Ireland, including courses, seminars and workshops to improve various skills.&nbsp;</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-developed field--type-entity-reference field--label-above"> <div class="field__label">Developed with</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/108" hreflang="en">Tourism Northern Ireland</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/staff-training-and-development" hreflang="en">Staff training and development</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/training-tourism-sector">/content/training-tourism-sector</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="15081" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Digital marketing for tourism businesses </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>How your tourism business can take advantage of digital marketing tactics like social media and CRM to promote your offering and drive repeat custom.</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-14781 clearfix"> <span id="section-14781"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Done well, online marketing can provide an effective, accountable and cost effective way of promoting your tourism business. Tourism NI has a&nbsp;<a href="https://www.tourismni.com/globalassets/about-tourism-ni/visitor-information-network-resource-centre/training-materials/previous-materials/vic-communicating-online.pdf" rel=" noopener" target="_blank" title="Communicating online guidance">guide to online marketing</a>.&nbsp;</p> <p>Browse more information on&nbsp;<a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="8fd75f39-4fa1-4820-a3cd-391bf164a30b" href="/content/digital-marketing" title="Digital marketing">digital marketing</a>&nbsp;and <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="4b0db020-861f-422f-904e-3962bc628856" href="/content/social-media" title="Social media guidance">social media</a>.</p> <h3>Digital marketing tools</h3> <p>There are a range of online tactics that tourism businesses can use to grow:</p> <ul> <li>Social media can be particularly useful for tourism businesses who can share<strong> </strong>images of experiences and landscapes. Platforms&nbsp;such as Facebook, Instagram and Snapchat are ideal for this. It is important to develop a strategy<strong> </strong>for using social media to connect with your audience. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="f90ad088-d824-495e-abe8-f61b62641c7b" href="/content/social-media-best-practice-business" title="Social media advice for businesses looking to set up, evaluate, manage or improve their social media campaigns">social media best practice for business</a>.</li> <li>Tourism businesses often have some form of booking system<strong> </strong>through which they capture customer details. This information can be used to develop a <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="11d33bb0-5ee0-4c1d-86e6-5721231f91db" href="/content/customer-relationship-management" title="Introduction to customer relationship management and the systems available">Customer Relationship Management</a> (CRM) database. CRM can help you learn more about your customers' needs, trends and preferences.</li> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="48ff530b-f44a-45d2-9e67-264b4dd0bc1c" href="/content/email-marketing" title="Email marketing best practice advice to improve open and click rates">Email marketing</a> can be used to inform your customers about new services and special offers. It can help to drive repeat custom.</li> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="9c50df1b-a0b3-4a07-b423-533cfddaf04b" href="/content/set-small-business-website" title="Set up a small business website">Creating a website for your business</a> is important part of your digital marketing strategy. Using <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="d47d9dba-6839-4264-b3e9-8942d82f1665" href="/content/search-engine-optimisation-seo" title="Search engine optimisation (SEO) guidance">search engine optimisation (SEO)</a>&nbsp;can drive visitors to your site, where they can book using your own booking engine.</li> <li>External booking engines can also increase sales as they receive high audience numbers. However they will also charge you a commission when can reduce profit margins. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="f91ff748-2b7c-4eea-b32c-2f0c7d526bd6" href="/content/selling-through-online-travel-agents" title="What to consider when using online accommodation booking websites">selling through online travel agents</a>.</li> </ul> <p>It is important to take a strategic approach to digital marketing and use the channels that work best for your business. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="7ae7cd73-6d75-448d-83c5-13cf70526469" href="/content/develop-digital-marketing-plan" title="The key components of a digital marketing plan">develop a digital marketing plan</a>.</p> <h3>User generated content</h3> <p>Word-of-mouth can be very influential in the tourism sector. Visitors often make decisions based on online reviews on social media, review sites such as TripAdvisor and booking websites.</p> <p>There are a number of benefits to managing your online review reputation:</p> <ul> <li>learn what is being said about your business online, and pinpoint areas for improvement</li> <li>respond to reviews to provide good customer service and resolve&nbsp;any issues</li> <li>be seen as a business that cares about its customers</li> <li>learn more about your customers' wants and needs</li> </ul> <p>Encourage your customers to leave online reviews. Read and respond to reviews of your business each week. Take note of recurring themes in the reviews and make changes to improve your business.</p> <p>Look out for other user generated content about your business on social media. This may include images, videos, blog posts and 'check-ins'. This is an opportunity to engage with a customer online to build a relationship. You can also share this type of content with your audience. It can be more convincing than your own marketing because it's impartial.&nbsp;</p> </div> </div> </div> </div> </div> <div class="field field--name-field-developed field--type-entity-reference field--label-above"> <div class="field__label">Developed with</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/108" hreflang="en">Tourism Northern Ireland</a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/digital-marketing" hreflang="en">Digital marketing</a></div> <div class="field__item"><a href="/content/customer-relationship-management" hreflang="en">Customer relationship management</a></div> <div class="field__item"><a href="/content/selling-through-online-travel-agents" hreflang="en">Selling through online travel agents</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/digital-marketing-tourism-businesses">/content/digital-marketing-tourism-businesses</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="15858" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Branding for tourism businesses </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Advice on how tourism businesses can use branding to set themselves apart from competitors and deliver unique visitor experiences.</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-15558 clearfix"> <span id="section-15558"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Your brand should communicate what is unique about your business. This is what will set you apart from competitors. Branding is particularly important for tourism businesses.&nbsp;&nbsp;</p> <h3>Understand your customer</h3> <p>It is important to create a brand that is line with your customers' wants and needs. The first step is to <a href="/content/define-your-target-market" title="Identify your target market and work out how your product benefits that market">define your target market</a>. Consider which groups are your potential customers, for example:</p> <ul> <li>young people</li> <li>families</li> <li>European visitors</li> <li>Chinese visitors</li> <li>golfers</li> <li>food enthusiasts&nbsp;</li> </ul> <p>The next stage is to consider what your customers are looking for in a tourism experience. This goes beyond the basics of a bed for the night or a meal. Think about what they want to experience and take away from their trip. For example:</p> <ul> <li>learning a new skill</li> <li>relaxation</li> <li>overcoming a challenge</li> <li>self-discovery</li> <li>engaging with local culture</li> </ul> <p>Use <a href="/content/market-research-and-market-reports" title="Gain knowledge about your marketplace, your customers and their behaviour">market research and market reports</a> to <a href="/content/understand-your-customers-needs" title="Why understanding your customers' needs is crucial to the success of your business">understand your customers' needs</a>.</p> <h3>Your brand promise</h3> <p>Once you know what your customers are looking for, create a brand promise that fulfils that need. Make sure that your business offering is unique and adds value.&nbsp; You should aim to create memorable experiences for visitors. For example you could aim to provide an authentic Northern Ireland food experience or the ultimate relaxation experience.</p> <p>Everything in your business should help to communicate the brand promise - from your website to your menus and staff uniforms.</p> <p>It is particularly important that your staff are aware of your brand promise and are committed to delivering it. See <a href="/content/training-tourism-sector" title="Boost your employees’ skills to grow your business">training for the tourism sector</a>.</p> </div> </div> </div> </div> </div> <div class="field field--name-field-actions field--type-link field--label-above"> <div class="field__label">Actions</div> <div class="field__items"> <div class="field__item"><a href="http://tourismni.com/Grow-Your-Business/know-your-customer/">Know your customer </a></div> <div class="field__item"><a href="http://tourismni.com/Grow-Your-Business/">Grow your tourism business </a></div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/understand-your-customers-needs" hreflang="en">Understand your customers&#039; needs</a></div> <div class="field__item"><a href="/content/branding-your-business" hreflang="en">Branding for your business</a></div> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/branding-tourism-businesses">/content/branding-tourism-businesses</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16434" class="node node--type-case-study node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <div id="min-overide"> <h1>Grow a tourism business</h1> <h2>Growing our tourism business - Galgorm Resort and Spa (video)</h2> </div> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"> <p>How Galgorm Resort and Spa their tourism business from a small country hotel to large resort through market research, customer feedback and staff recruitment and training</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-16134 clearfix"> <span id="section-16134"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Galgorm Resort and Spa in Ballymena offers over 100&nbsp;bedrooms and a range of spa facilities. The business has grown from a small country hotel with 24 bedrooms to a full resort destination, including multiple&nbsp;on-site restaurants.</p> <p>Colin Johnston, General Manager, explains how the business grew and continues to expand. He outlines how focusing on&nbsp;market research, customer feedback and staff training have helped to grow the business. &nbsp;Colin also highlights how taking part in awards and tourism events has&nbsp;been an important part of their growth strategy.</p> </div> </div> </div> </div> <div class="field__item"> <div id="paragraph-18361" class="paragraph paragraph--type--video paragraph--view-mode--default"> <div class="field field--name-field-video field--type-entity-reference field--label-hidden field__item"><article class="media media--type-remote-video media--view-mode-default"> <div class="field field--name-field-media-oembed-video field--type-string field--label-hidden field__item"><iframe src="/media/oembed?url=https%3A//www.youtube.com/watch%3Fv%3DHRazbmNJMrs%26feature%3Dyoutu.be&amp;max_width=0&amp;max_height=0&amp;hash=Xw3niC6bcyBd4ecLrdfi6x7nhiTK73B71TPiOjZ5BeY" width="200" height="113" class="media-oembed-content" loading="eager" title="Growing our tourism business - Galgorm Resort &amp; Spa"></iframe> </div> </article> </div> </div> </div> </div> <div class="field field-name-field-case-study"> <div class="field-label-above">Case Study</div> Colin Johnston </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/growing-our-tourism-business-galgorm-resort-and-spa-video">/content/growing-our-tourism-business-galgorm-resort-and-spa-video</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> </ul> </div> </div> </div> <div class="views-element-container"><div class="view view-eva view-checklist-navigation view-id-checklist_navigation view-display-id-entity_view_1 js-view-dom-id-9d610ee3844bd73f9da505e0a4dc4f51b66e7028ad7af70738854dde07ee6d2b"> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> <div class="node_view"><ul class="pre_links"><li class="print"><a href="/node/16434/printable/print" target="_blank">Print</a></li></ul></div> Tue, 24 Apr 2018 16:23:04 +0000 amulvenna 16434 at Event organisation checklist /content/event-organisation-checklist <span class="field field--name-title field--type-string field--label-hidden">Event organisation checklist </span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/24" typeof="schema:Person" property="schema:name" datatype="">amulvenna</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2017-08-09T12:51:18+01:00" title="Wednesday, 9 August, 2017 - 12:51" class="datetime">Wed, 09/08/2017 - 12:51</time> </span> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_1 js-view-dom-id-4c43e8fc19c705357e41511b005ec72236e7f2dd078de40b62a764ce8655aab1"> <div><h2><a href="/content/organising-events-northern-ireland" hreflang="en">Organising events in Northern Ireland</a></h2></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_2 js-view-dom-id-4cb1138fba02ce7ca7b02dbe92813bbb15b6da0ac3d09250f72c0e7b13772491"> <header> <h3>In this guide:</h3> </header> <div> <ul> <li><a href="/content/organising-events-northern-ireland" hreflang="en">Organising events in Northern Ireland</a></li> <li><a href="/content/types-events" hreflang="en">Types of events </a></li> <li><a href="/content/plan-and-organise-event" hreflang="en">Plan and organise an event</a></li> <li><a href="/content/promote-your-event" hreflang="en">Promote your event</a></li> <li><a href="/content/91Ïã½¶»ÆÉ«ÊÓÆµ-and-funding-events" hreflang="en">Support and funding for events</a></li> <li><a href="/content/regulations-and-licences-events" hreflang="en">Regulations and licences for events </a></li> <li><a href="/content/event-organisation-checklist" hreflang="en">Event organisation checklist </a></li> </ul> </div> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_3 js-view-dom-id-264afe1496a7a0b982a920f7bf5e4a7e83eb0cda55493179177fbd026d5e7391"> <header> </header> <div> <ul> <li><div data-history-node-id="16097" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Types of events </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Examples of national, international and local tourism events in Northern Ireland such as concerts, exhibitions and sporting competitions</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-15797 clearfix"> <span id="section-15797"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Events can range from large national and international events to smaller local events. These events all contribute to Northern Ireland's tourism offering.</p> <p>Some examples of types of event include:</p> <ul> <li>concerts</li> <li>festivals</li> <li>fairs</li> <li>sporting competitions and events</li> <li>conferences</li> <li>exhibitions</li> <li>trade shows</li> <li>awards ceremonies</li> <li>fan conventions</li> <li>food events</li> <li>music events</li> <li>cultural events</li> <li>art events</li> <li>theatre performances</li> <li>film screenings</li> </ul> <h3>International tourism events</h3> <p>International events are those that attract visitors from outside of Northern Ireland. These events highlight Northern Ireland as a tourism destination to global audience. This may include TV and media coverage. Major events can generate economic benefits to Northern Ireland and can leave a lasting legacy.</p> <h3>National tourism events</h3> <p>National events can showcase Northern Ireland's people, places and personality and provide authentic tourism experiences. These events can enhance the profile and appeal of the local area and attract visitors from Northern Ireland and beyond.</p> </div> </div> </div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/manage-health-and-safety-when-running-events" hreflang="en">Manage health and safety when running events</a></div> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/types-events">/content/types-events</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16098" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Plan and organise an event </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Set event objectives and consider the various elements of your event, such as the venue, catering and entertainment</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-15798 clearfix"> <span id="section-15798"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>The key to running successful events involves advance planning and detailed organisation.</p><h3>Set your objectives</h3><p>The first part of planning your event is to decide what your goals and objectives are. You should ensure your objectives are SMART (specific, measurable, realistic and time). Read about setting <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="7c169089-99be-4a6c-b3a9-88c2f59c1e36" href="/content/your-marketing-objectives">your marketing objectives</a>.</p><h3>Plan the elements of your event</h3><p>You will need to decide on aspects such as:</p><ul><li>dates and times</li> <li>site or venue</li> <li>site design or venue set up</li> <li>speakers</li> <li>entertainment</li> <li>catering</li> <li>agenda</li> <li>team - eg hired staff or contractors</li></ul><p>Consider how these elements will help you achieve the objective of your event.</p><p>It's important to think about health and safety during the planning process. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="4589c027-e717-48c2-8157-1061f84bc0c7" href="/content/manage-health-and-safety-when-running-events">events health and safety</a>.</p><h3>Budget</h3><p>Ensure that your budget covers all your costs. Ask your suppliers and contractors when they will require payment. Selling tickets in advance of the event can help with cashflow. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="4821d407-e6f6-4841-b471-5f5de62a1e14" href="/content/business-budgeting">business budgeting</a> and <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="b7d5fd2b-e3a9-4c33-88fd-cf665598e5ac" href="/content/cashflow-management">cashflow management</a>.&nbsp;</p><h3>Booking</h3><p>If you are charging for your event or have limited capacity, consider whether you will allow visitors to book through an event registration or ticketing system. This could involve an online service or be built into your own website. You may choose to simply charge admission at the door.</p><h3>Promotion</h3><p>You will need to think about promoting your event well in advance. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="6e21be46-764f-48ad-8c1b-4bebb19e58ab" href="/content/promote-your-event">promote your event</a>.</p></div> </div> </div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/strategic-planning-business-growth" hreflang="en">Strategic planning for business growth</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/plan-and-organise-event">/content/plan-and-organise-event</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16099" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Promote your event </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>How to promote your event by developing a brand and creating a marketing strategy and plan for promotional tactics&nbsp;</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-15799 clearfix"> <span id="section-15799"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>In order to ensure a good turnout, you will need to promote your event. Consider how you will raise awareness from the start of the planning process</p> <h3>Event branding</h3> <p>Branding can help your event stand out to potential visitors. Think about the following:</p> <ul> <li>name - give your event a name that is memorable reflects what you are trying to achieve</li> <li>tagline<strong> </strong>- come up with a tagline that effectively describes your event and makes it sound appealing</li> <li>logo - create a logo you can use to represent your event</li> <li>visual elements - using a particular unique colour palette and design can enhance your branding and look professional</li> </ul> <p>Your branding should feature on your website and social media, on any advertising and at the event itself. A strong, recognisable brand will enhance your reputation and set your event apart from the competition.</p> <p>See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="455d226e-a99a-46a9-b661-dc38932c1b84" href="/content/branding-your-business" title="What branding is, how to create and manage a brand and how it can help improve your business">branding for your business</a>.&nbsp;</p> <h3>Your marketing strategy and plan</h3> <p>You will need to develop and strategy and plan to promote your event. This will include:</p> <ul> <li>analysing the market and your positioning</li> <li>deciding who your audience are and how to reach them</li> <li>setting marketing objectives</li> <li>planning your tactics</li> <li>creating a plan and timeline for implementing your tactics</li> <li>monitoring and evaluation</li> </ul> <p>See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="ed00c68b-9c9c-4808-930b-8ea64db18198" href="/content/create-your-marketing-strategy" title="Decide how to market your product or service to potential customers">create your marketing strategy</a> and <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="c23eb357-6cc2-4d89-83fc-10bdc53e38d7" href="/content/how-write-marketing-plan" title="How to identify your objectives and write a plan that will help your marketing generate sales">how to write a marketing plan</a>.</p> <p>Tactics you can consider are:</p> <ul> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="3699e7dd-a455-460e-90cd-b3b5b80ee064" href="/content/advertising" title="Why every business should consider the possible benefits of advertising">advertising</a>&nbsp;- eg local magazine and newspaper listings, billboards, radio</li> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="d8544e8b-141c-479d-b422-92cf2e3fb629" href="/content/public-relations-pr" title="How to use the media, the internet and other sources of publicity to raise the profile of your business">public relations (PR)</a>&nbsp;- eg press releases, launches</li> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="a19e2fe5-ebcc-46ec-a0c8-7eb99d1fd16a" href="/content/direct-marketing" title="How to use direct marketing to communicate your sales message to your customers">direct marketing</a>&nbsp;- eg direct mail, <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="48ff530b-f44a-45d2-9e67-264b4dd0bc1c" href="/content/email-marketing" title="Email marketing best practice advice to improve open and click rates and secure sales">email marketing</a></li> <li>online advertising such as <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="d47d9dba-6839-4264-b3e9-8942d82f1665" href="/content/search-engine-optimisation-seo" title="Learn how to use search engine optimisation techniques to improve your website's ranking">search engine optimisation (SEO)</a>&nbsp;and&nbsp;<a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="9d763fb2-7eb5-48c2-b3e2-8425650f80a7" href="/content/pay-click-and-paid-search-advertising" title="How to use pay per click so that users will click through to your website when they seek your products online">pay-per-click and paid search advertising</a></li> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="4b0db020-861f-422f-904e-3962bc628856" href="/content/social-media" title="How to use social media to benefit your business">social media</a> marketing and advertising&nbsp;</li> </ul> <h3>Promote a business event</h3> <p>If your event is for a business audience, such as a seminar, conference or trade show, you can promote it free on the nibusinessinfo.co.uk <a href="https://www.events.nibusinessinfo.co.uk/" target="_blank" title="nibusinessinfo.co.uk Events Finder">Events Finder</a>. Complete the <a href="https://www.events.nibusinessinfo.co.uk/en/organiserapplicationform/" target="_blank" title="Event organiser application form">online form</a> to register and get your events listed. &nbsp;</p> </div> </div> </div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/promote-your-event">/content/promote-your-event</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16100" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Support and funding for events </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Tourism NI’s tourism event funding programme, including goals, criteria and example events which have received funding &nbsp;</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-15800 clearfix"> <span id="section-15800"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Tourism NI run an annual events funding programme. International and national tourism events are able to apply for funding if they meet certain criteria. The main goals of this funding are to:</p> <ul> <li>enhance visitor experience</li> <li>increase visitor numbers and spend</li> <li>ensure year-round motivation to visit</li> <li>enhance Northern Ireland's international profile</li> <li>create a legacy</li> </ul> <h3>National Tourism Events Sponsorship Scheme</h3> <p>National tourism events showcase Northern Ireland's regions and destinations. They offer visitors an authentic cultural experience.</p> <p>To qualify for funding, events must meet certain criteria such as:</p> <ul> <li>visitor numbers greater than 1,000</li> <li>minimum expenditure of £50,000</li> </ul> <h3>Applying for funding</h3> <p>The funding programme is open for applications for a short time each year.&nbsp;Check with Tourism NI for&nbsp;<a href="https://www.tourismni.com/about/funding-schemes/" target="_blank" title="Tourism NI funding information">information and updates</a>&nbsp;about applying. &nbsp;</p> </div> </div> </div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/northern-ireland-business-91Ïã½¶»ÆÉ«ÊÓÆµ-finder" hreflang="en">Northern Ireland business 91Ïã½¶»ÆÉ«ÊÓÆµ finder</a></div> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/91Ïã½¶»ÆÉ«ÊÓÆµ-and-funding-events">/content/91Ïã½¶»ÆÉ«ÊÓÆµ-and-funding-events</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16101" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Regulations and licences for events </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Information about the legal requirements you should consider when organising events such as entertainment licences and health and safety regulations</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-15801 clearfix"> <span id="section-15801"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>There are a number of legal considerations to be aware of when organising events. You will need to comply with health and safety laws and obtain licences for certain activities.</p> <h3>Entertainment licence</h3> <p>Certain types of entertainment require an indoor or outdoor entertainment licence from your local council. This may include:</p> <ul> <li>music</li> <li>theatrical performance</li> <li>circus acts</li> <li>boxing, wrestling or martial arts contests or displays</li> <li>dancing</li> <li>singing</li> <li>film screening</li> </ul> <p>Find more information about <a href="https://www.gov.uk/guidance/entertainment-licensing-changes-under-the-live-music-act" target="_blank" title="Information on whether you need approval to put on certain types of regulated entertainment">who requires an entertainment licence</a>.</p> <h3>Liquor licence</h3> <p>If alcohol will be sold at your event you will need to ensure that the venue holds a valid <a href="https://www.gov.uk/alcohol-licence-northern-ireland" target="_blank" title="Guidance on licence requirements to sell alcohol in Northern Ireland">liquor licence</a>. If your event is taking place away from a licensed premises, an <a href="https://www.gov.uk/occasional-licence-northern-ireland" target="_blank" title="Rules on requiring a licence to sell alcohol away from your usual alcohol trading premises">occasional licence</a> will be required.</p> <p>See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="2da8942b-5620-414d-b59a-15db3c9a381b" href="/content/selling-alcohol" title="Overview of the rules and regulations governing the sale of alcohol in Northern Ireland">selling alcohol</a>.&nbsp;</p> <h3>Health and safety</h3> <p>When organising an event, health and safety should be a top priority. Your responsibilities include carrying out a risk assessment, ensuring the site or venue is suitable and managing traffic and crowds. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="4589c027-e717-48c2-8157-1061f84bc0c7" href="/content/manage-health-and-safety-when-running-events" title="Introduction to health and safety considerations for events businesses">events health and safety</a>.</p> <h3>Important organisations</h3> <p>The following organisations can give you advice on your responsibilities for running and managing events, you should contact:</p> <ul> <li>your <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="97ba6c98-c33b-4736-8e22-f70253430f56" href="/content/find-your-local-council-northern-ireland" title="Find your local council in Northern Ireland">local council in Northern Ireland</a></li> <li><a href="https://www.psni.police.uk/" target="_blank" title="Visit the PSNI website">Police Service of Northern Ireland</a></li> <li><a href="https://www.nifrs.org/" target="_blank" title="Visit the NI Fire and Rescue Service website">Northern Ireland Fire and Rescue Service</a></li> <li>First aid providers - such as <a href="https://www.sja.org.uk/what-we-do/our-first-aid-services/event-first-aid-cover/" target="_blank" title="Find out how St John's Ambulance can provide first aid cover at your event.">St John Ambulance</a>, <a href="http://www.redcross.org.uk/" target="_blank" title="Visit the British Red Cross website">British Red Cross</a> or <a href="http://www.orderofmaltaireland.org/" target="_blank" title="Read about the Order of Malta Ambulance Corps services">Order of Malta</a></li> <li>Your insurer - browse <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="d09d5be8-f4e1-49e8-bd4f-e88c0a770490" href="/content/insurance" title="Browse our range of business insurance guides ">insurance</a> guidance</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/business-insurance-basics" hreflang="en">Business insurance: the basics</a></div> <div class="field__item"><a href="/content/organising-events-northern-ireland" hreflang="en">Organising events in Northern Ireland</a></div> <div class="field__item"><a href="/content/craft-brewing-cider-making-and-distilling" hreflang="en">Craft brewing, cider making and distilling </a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/regulations-and-licences-events">/content/regulations-and-licences-events</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16102" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Event organisation checklist </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>A checklist for event organisers to keep track of the planning process from the initial planning stage to the post-event evaluation&nbsp;</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-15802 clearfix"> <span id="section-15802"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Forward planning is the key to organising a successful event. Use this checklist to keep on top of things.</p> <h3>Initial event planning stage</h3> <p>Carry out your initial planning at least four to six months before your event:</p> <ul> <li>decide on your goals and objectives</li> <li>begin designing your event brand</li> <li>choose the date</li> <li>decide and book the venue</li> <li>get cost estimates from suppliers</li> <li>decide who will be responsible for various aspects of organisation and hire staff and contractors</li> <li>identify your speakers, entertainment, caterers and exhibitors</li> <li>identify sponsors and partners</li> </ul> <p>See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="7e6bf04e-18f4-44a9-ad13-be5a7d2a1c2f" href="/content/plan-and-organise-event" title="Set event objectives and consider the various elements of your event">plan and organise an event</a>.</p> <h3>Finalise event details and start promotion</h3> <p>You should work out the finer details of your event three to four months ahead of it taking place. This includes:</p> <ul> <li>liaising with speakers, entertainment, food stalls and exhibitors to arrange travel, accommodation, logistics, presentations and contracts</li> <li>arranging event booking and ticketing if required</li> <li>working out what licences and permits you might need - see <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="1c06d1cd-ba42-4b60-9760-1df92b507fd6" href="/content/regulations-and-licences-events" title="Information about the legal requirements you should consider when organising events">regulations and licences for events</a></li> <li>beginning to <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="6e21be46-764f-48ad-8c1b-4bebb19e58ab" href="/content/promote-your-event" title="How to promote your event by developing a brand and creating a marketing strategy">promote your event</a></li> </ul> <p>Your promotion plan and timeline should lead right up to the day the event.</p> <h3>Final event checks</h3> <p>One week before your event, make your final preparations:</p> <ul> <li>finalise the agenda</li> <li>brief staff, contractors, entertainers and speakers on the final timings and arrangements</li> <li>finalise numbers for seating, catering etc</li> <li>liaise with the media, if this is part of your event promotion</li> <li>confirm logistics such as site or venue set up, deliveries and travel arrangements</li> </ul> <h3>Post-event checklist</h3> <p>After your event there are a number of things you should do:</p> <ul> <li>carry out any post-event PR</li> <li>conduct a post-event survey - find out what visitors enjoyed and what could be improved</li> <li>conduct your own evaluation, including an evaluation of the budget and expenditure&nbsp;</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/manage-health-and-safety-when-running-events" hreflang="en">Manage health and safety when running events</a></div> <div class="field__item"><a href="/content/project-management" hreflang="en">Project management</a></div> <div class="field__item"><a href="/content/public-relations-pr" hreflang="en">Public relations (PR)</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/event-organisation-checklist">/content/event-organisation-checklist</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> </ul> </div> </div> </div> <div class="views-element-container"><div class="view view-eva view-checklist-navigation view-id-checklist_navigation view-display-id-entity_view_1 js-view-dom-id-9d610ee3844bd73f9da505e0a4dc4f51b66e7028ad7af70738854dde07ee6d2b"> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> <div class="node_view"><ul class="pre_links"><li class="print"><a href="/node/16102/printable/print" target="_blank">Print</a></li></ul></div> Wed, 09 Aug 2017 11:51:18 +0000 amulvenna 16102 at Regulations and licences for events /content/regulations-and-licences-events <span class="field field--name-title field--type-string field--label-hidden">Regulations and licences for events </span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/24" typeof="schema:Person" property="schema:name" datatype="">amulvenna</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2017-08-09T12:44:56+01:00" title="Wednesday, 9 August, 2017 - 12:44" class="datetime">Wed, 09/08/2017 - 12:44</time> </span> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_1 js-view-dom-id-85f80b7d776268f0330e5edffa26ede43fb6a97aa367e382dbd28c7b1d812647"> <div><h2><a href="/content/organising-events-northern-ireland" hreflang="en">Organising events in Northern Ireland</a></h2></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_2 js-view-dom-id-4cb1138fba02ce7ca7b02dbe92813bbb15b6da0ac3d09250f72c0e7b13772491"> <header> <h3>In this guide:</h3> </header> <div> <ul> <li><a href="/content/organising-events-northern-ireland" hreflang="en">Organising events in Northern Ireland</a></li> <li><a href="/content/types-events" hreflang="en">Types of events </a></li> <li><a href="/content/plan-and-organise-event" hreflang="en">Plan and organise an event</a></li> <li><a href="/content/promote-your-event" hreflang="en">Promote your event</a></li> <li><a href="/content/91Ïã½¶»ÆÉ«ÊÓÆµ-and-funding-events" hreflang="en">Support and funding for events</a></li> <li><a href="/content/regulations-and-licences-events" hreflang="en">Regulations and licences for events </a></li> <li><a href="/content/event-organisation-checklist" hreflang="en">Event organisation checklist </a></li> </ul> </div> </div> </div> <div class="views-element-container"><div class="view view-eva view-book-nav-d8- view-id-book_nav_d8_ view-display-id-entity_view_3 js-view-dom-id-264afe1496a7a0b982a920f7bf5e4a7e83eb0cda55493179177fbd026d5e7391"> <header> </header> <div> <ul> <li><div data-history-node-id="16097" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Types of events </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Examples of national, international and local tourism events in Northern Ireland such as concerts, exhibitions and sporting competitions</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-15797 clearfix"> <span id="section-15797"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Events can range from large national and international events to smaller local events. These events all contribute to Northern Ireland's tourism offering.</p> <p>Some examples of types of event include:</p> <ul> <li>concerts</li> <li>festivals</li> <li>fairs</li> <li>sporting competitions and events</li> <li>conferences</li> <li>exhibitions</li> <li>trade shows</li> <li>awards ceremonies</li> <li>fan conventions</li> <li>food events</li> <li>music events</li> <li>cultural events</li> <li>art events</li> <li>theatre performances</li> <li>film screenings</li> </ul> <h3>International tourism events</h3> <p>International events are those that attract visitors from outside of Northern Ireland. These events highlight Northern Ireland as a tourism destination to global audience. This may include TV and media coverage. Major events can generate economic benefits to Northern Ireland and can leave a lasting legacy.</p> <h3>National tourism events</h3> <p>National events can showcase Northern Ireland's people, places and personality and provide authentic tourism experiences. These events can enhance the profile and appeal of the local area and attract visitors from Northern Ireland and beyond.</p> </div> </div> </div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/manage-health-and-safety-when-running-events" hreflang="en">Manage health and safety when running events</a></div> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/types-events">/content/types-events</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16098" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Plan and organise an event </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Set event objectives and consider the various elements of your event, such as the venue, catering and entertainment</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-15798 clearfix"> <span id="section-15798"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>The key to running successful events involves advance planning and detailed organisation.</p><h3>Set your objectives</h3><p>The first part of planning your event is to decide what your goals and objectives are. You should ensure your objectives are SMART (specific, measurable, realistic and time). Read about setting <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="7c169089-99be-4a6c-b3a9-88c2f59c1e36" href="/content/your-marketing-objectives">your marketing objectives</a>.</p><h3>Plan the elements of your event</h3><p>You will need to decide on aspects such as:</p><ul><li>dates and times</li> <li>site or venue</li> <li>site design or venue set up</li> <li>speakers</li> <li>entertainment</li> <li>catering</li> <li>agenda</li> <li>team - eg hired staff or contractors</li></ul><p>Consider how these elements will help you achieve the objective of your event.</p><p>It's important to think about health and safety during the planning process. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="4589c027-e717-48c2-8157-1061f84bc0c7" href="/content/manage-health-and-safety-when-running-events">events health and safety</a>.</p><h3>Budget</h3><p>Ensure that your budget covers all your costs. Ask your suppliers and contractors when they will require payment. Selling tickets in advance of the event can help with cashflow. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="4821d407-e6f6-4841-b471-5f5de62a1e14" href="/content/business-budgeting">business budgeting</a> and <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="b7d5fd2b-e3a9-4c33-88fd-cf665598e5ac" href="/content/cashflow-management">cashflow management</a>.&nbsp;</p><h3>Booking</h3><p>If you are charging for your event or have limited capacity, consider whether you will allow visitors to book through an event registration or ticketing system. This could involve an online service or be built into your own website. You may choose to simply charge admission at the door.</p><h3>Promotion</h3><p>You will need to think about promoting your event well in advance. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="6e21be46-764f-48ad-8c1b-4bebb19e58ab" href="/content/promote-your-event">promote your event</a>.</p></div> </div> </div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/strategic-planning-business-growth" hreflang="en">Strategic planning for business growth</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/plan-and-organise-event">/content/plan-and-organise-event</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16099" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Promote your event </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>How to promote your event by developing a brand and creating a marketing strategy and plan for promotional tactics&nbsp;</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-15799 clearfix"> <span id="section-15799"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>In order to ensure a good turnout, you will need to promote your event. Consider how you will raise awareness from the start of the planning process</p> <h3>Event branding</h3> <p>Branding can help your event stand out to potential visitors. Think about the following:</p> <ul> <li>name - give your event a name that is memorable reflects what you are trying to achieve</li> <li>tagline<strong> </strong>- come up with a tagline that effectively describes your event and makes it sound appealing</li> <li>logo - create a logo you can use to represent your event</li> <li>visual elements - using a particular unique colour palette and design can enhance your branding and look professional</li> </ul> <p>Your branding should feature on your website and social media, on any advertising and at the event itself. A strong, recognisable brand will enhance your reputation and set your event apart from the competition.</p> <p>See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="455d226e-a99a-46a9-b661-dc38932c1b84" href="/content/branding-your-business" title="What branding is, how to create and manage a brand and how it can help improve your business">branding for your business</a>.&nbsp;</p> <h3>Your marketing strategy and plan</h3> <p>You will need to develop and strategy and plan to promote your event. This will include:</p> <ul> <li>analysing the market and your positioning</li> <li>deciding who your audience are and how to reach them</li> <li>setting marketing objectives</li> <li>planning your tactics</li> <li>creating a plan and timeline for implementing your tactics</li> <li>monitoring and evaluation</li> </ul> <p>See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="ed00c68b-9c9c-4808-930b-8ea64db18198" href="/content/create-your-marketing-strategy" title="Decide how to market your product or service to potential customers">create your marketing strategy</a> and <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="c23eb357-6cc2-4d89-83fc-10bdc53e38d7" href="/content/how-write-marketing-plan" title="How to identify your objectives and write a plan that will help your marketing generate sales">how to write a marketing plan</a>.</p> <p>Tactics you can consider are:</p> <ul> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="3699e7dd-a455-460e-90cd-b3b5b80ee064" href="/content/advertising" title="Why every business should consider the possible benefits of advertising">advertising</a>&nbsp;- eg local magazine and newspaper listings, billboards, radio</li> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="d8544e8b-141c-479d-b422-92cf2e3fb629" href="/content/public-relations-pr" title="How to use the media, the internet and other sources of publicity to raise the profile of your business">public relations (PR)</a>&nbsp;- eg press releases, launches</li> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="a19e2fe5-ebcc-46ec-a0c8-7eb99d1fd16a" href="/content/direct-marketing" title="How to use direct marketing to communicate your sales message to your customers">direct marketing</a>&nbsp;- eg direct mail, <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="48ff530b-f44a-45d2-9e67-264b4dd0bc1c" href="/content/email-marketing" title="Email marketing best practice advice to improve open and click rates and secure sales">email marketing</a></li> <li>online advertising such as <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="d47d9dba-6839-4264-b3e9-8942d82f1665" href="/content/search-engine-optimisation-seo" title="Learn how to use search engine optimisation techniques to improve your website's ranking">search engine optimisation (SEO)</a>&nbsp;and&nbsp;<a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="9d763fb2-7eb5-48c2-b3e2-8425650f80a7" href="/content/pay-click-and-paid-search-advertising" title="How to use pay per click so that users will click through to your website when they seek your products online">pay-per-click and paid search advertising</a></li> <li><a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="4b0db020-861f-422f-904e-3962bc628856" href="/content/social-media" title="How to use social media to benefit your business">social media</a> marketing and advertising&nbsp;</li> </ul> <h3>Promote a business event</h3> <p>If your event is for a business audience, such as a seminar, conference or trade show, you can promote it free on the nibusinessinfo.co.uk <a href="https://www.events.nibusinessinfo.co.uk/" target="_blank" title="nibusinessinfo.co.uk Events Finder">Events Finder</a>. Complete the <a href="https://www.events.nibusinessinfo.co.uk/en/organiserapplicationform/" target="_blank" title="Event organiser application form">online form</a> to register and get your events listed. &nbsp;</p> </div> </div> </div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/promote-your-event">/content/promote-your-event</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16100" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Support and funding for events </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Tourism NI’s tourism event funding programme, including goals, criteria and example events which have received funding &nbsp;</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-15800 clearfix"> <span id="section-15800"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Tourism NI run an annual events funding programme. International and national tourism events are able to apply for funding if they meet certain criteria. The main goals of this funding are to:</p> <ul> <li>enhance visitor experience</li> <li>increase visitor numbers and spend</li> <li>ensure year-round motivation to visit</li> <li>enhance Northern Ireland's international profile</li> <li>create a legacy</li> </ul> <h3>National Tourism Events Sponsorship Scheme</h3> <p>National tourism events showcase Northern Ireland's regions and destinations. They offer visitors an authentic cultural experience.</p> <p>To qualify for funding, events must meet certain criteria such as:</p> <ul> <li>visitor numbers greater than 1,000</li> <li>minimum expenditure of £50,000</li> </ul> <h3>Applying for funding</h3> <p>The funding programme is open for applications for a short time each year.&nbsp;Check with Tourism NI for&nbsp;<a href="https://www.tourismni.com/about/funding-schemes/" target="_blank" title="Tourism NI funding information">information and updates</a>&nbsp;about applying. &nbsp;</p> </div> </div> </div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/northern-ireland-business-91Ïã½¶»ÆÉ«ÊÓÆµ-finder" hreflang="en">Northern Ireland business 91Ïã½¶»ÆÉ«ÊÓÆµ finder</a></div> <div class="field__item"><a href="/content/niche-tourism-opportunities" hreflang="en">Niche tourism opportunities</a></div> <div class="field__item"><a href="/content/grow-tourism-business" hreflang="en">Grow a tourism business</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/91Ïã½¶»ÆÉ«ÊÓÆµ-and-funding-events">/content/91Ïã½¶»ÆÉ«ÊÓÆµ-and-funding-events</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16101" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Regulations and licences for events </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>Information about the legal requirements you should consider when organising events such as entertainment licences and health and safety regulations</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-15801 clearfix"> <span id="section-15801"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>There are a number of legal considerations to be aware of when organising events. You will need to comply with health and safety laws and obtain licences for certain activities.</p> <h3>Entertainment licence</h3> <p>Certain types of entertainment require an indoor or outdoor entertainment licence from your local council. This may include:</p> <ul> <li>music</li> <li>theatrical performance</li> <li>circus acts</li> <li>boxing, wrestling or martial arts contests or displays</li> <li>dancing</li> <li>singing</li> <li>film screening</li> </ul> <p>Find more information about <a href="https://www.gov.uk/guidance/entertainment-licensing-changes-under-the-live-music-act" target="_blank" title="Information on whether you need approval to put on certain types of regulated entertainment">who requires an entertainment licence</a>.</p> <h3>Liquor licence</h3> <p>If alcohol will be sold at your event you will need to ensure that the venue holds a valid <a href="https://www.gov.uk/alcohol-licence-northern-ireland" target="_blank" title="Guidance on licence requirements to sell alcohol in Northern Ireland">liquor licence</a>. If your event is taking place away from a licensed premises, an <a href="https://www.gov.uk/occasional-licence-northern-ireland" target="_blank" title="Rules on requiring a licence to sell alcohol away from your usual alcohol trading premises">occasional licence</a> will be required.</p> <p>See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="2da8942b-5620-414d-b59a-15db3c9a381b" href="/content/selling-alcohol" title="Overview of the rules and regulations governing the sale of alcohol in Northern Ireland">selling alcohol</a>.&nbsp;</p> <h3>Health and safety</h3> <p>When organising an event, health and safety should be a top priority. Your responsibilities include carrying out a risk assessment, ensuring the site or venue is suitable and managing traffic and crowds. See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="4589c027-e717-48c2-8157-1061f84bc0c7" href="/content/manage-health-and-safety-when-running-events" title="Introduction to health and safety considerations for events businesses">events health and safety</a>.</p> <h3>Important organisations</h3> <p>The following organisations can give you advice on your responsibilities for running and managing events, you should contact:</p> <ul> <li>your <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="97ba6c98-c33b-4736-8e22-f70253430f56" href="/content/find-your-local-council-northern-ireland" title="Find your local council in Northern Ireland">local council in Northern Ireland</a></li> <li><a href="https://www.psni.police.uk/" target="_blank" title="Visit the PSNI website">Police Service of Northern Ireland</a></li> <li><a href="https://www.nifrs.org/" target="_blank" title="Visit the NI Fire and Rescue Service website">Northern Ireland Fire and Rescue Service</a></li> <li>First aid providers - such as <a href="https://www.sja.org.uk/what-we-do/our-first-aid-services/event-first-aid-cover/" target="_blank" title="Find out how St John's Ambulance can provide first aid cover at your event.">St John Ambulance</a>, <a href="http://www.redcross.org.uk/" target="_blank" title="Visit the British Red Cross website">British Red Cross</a> or <a href="http://www.orderofmaltaireland.org/" target="_blank" title="Read about the Order of Malta Ambulance Corps services">Order of Malta</a></li> <li>Your insurer - browse <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="d09d5be8-f4e1-49e8-bd4f-e88c0a770490" href="/content/insurance" title="Browse our range of business insurance guides ">insurance</a> guidance</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/business-insurance-basics" hreflang="en">Business insurance: the basics</a></div> <div class="field__item"><a href="/content/organising-events-northern-ireland" hreflang="en">Organising events in Northern Ireland</a></div> <div class="field__item"><a href="/content/craft-brewing-cider-making-and-distilling" hreflang="en">Craft brewing, cider making and distilling </a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/regulations-and-licences-events">/content/regulations-and-licences-events</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> <li><div data-history-node-id="16102" class="node node--type-guide node--view-mode-pdf ds-1col clearfix"> <div id="print-content"> <h1> Event organisation checklist </h1> <div class="clearfix text-formatted field field--name-field-summary field--type-text-long field--label-hidden field__item"><p>A checklist for event organisers to keep track of the planning process from the initial planning stage to the post-event evaluation&nbsp;</p> </div> <div class="field field--name-field-sections field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"><div class="paragraph paragraph--type-legacy paragraph--view-mode-default ds-1col clearfix"> <div class="ds-1col section section-15802 clearfix"> <span id="section-15802"></span> <div class="clearfix text-formatted field field--name-field-content field--type-text-long field--label-hidden field__item"><p>Forward planning is the key to organising a successful event. Use this checklist to keep on top of things.</p> <h3>Initial event planning stage</h3> <p>Carry out your initial planning at least four to six months before your event:</p> <ul> <li>decide on your goals and objectives</li> <li>begin designing your event brand</li> <li>choose the date</li> <li>decide and book the venue</li> <li>get cost estimates from suppliers</li> <li>decide who will be responsible for various aspects of organisation and hire staff and contractors</li> <li>identify your speakers, entertainment, caterers and exhibitors</li> <li>identify sponsors and partners</li> </ul> <p>See <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="7e6bf04e-18f4-44a9-ad13-be5a7d2a1c2f" href="/content/plan-and-organise-event" title="Set event objectives and consider the various elements of your event">plan and organise an event</a>.</p> <h3>Finalise event details and start promotion</h3> <p>You should work out the finer details of your event three to four months ahead of it taking place. This includes:</p> <ul> <li>liaising with speakers, entertainment, food stalls and exhibitors to arrange travel, accommodation, logistics, presentations and contracts</li> <li>arranging event booking and ticketing if required</li> <li>working out what licences and permits you might need - see <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="1c06d1cd-ba42-4b60-9760-1df92b507fd6" href="/content/regulations-and-licences-events" title="Information about the legal requirements you should consider when organising events">regulations and licences for events</a></li> <li>beginning to <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="6e21be46-764f-48ad-8c1b-4bebb19e58ab" href="/content/promote-your-event" title="How to promote your event by developing a brand and creating a marketing strategy">promote your event</a></li> </ul> <p>Your promotion plan and timeline should lead right up to the day the event.</p> <h3>Final event checks</h3> <p>One week before your event, make your final preparations:</p> <ul> <li>finalise the agenda</li> <li>brief staff, contractors, entertainers and speakers on the final timings and arrangements</li> <li>finalise numbers for seating, catering etc</li> <li>liaise with the media, if this is part of your event promotion</li> <li>confirm logistics such as site or venue set up, deliveries and travel arrangements</li> </ul> <h3>Post-event checklist</h3> <p>After your event there are a number of things you should do:</p> <ul> <li>carry out any post-event PR</li> <li>conduct a post-event survey - find out what visitors enjoyed and what could be improved</li> <li>conduct your own evaluation, including an evaluation of the budget and expenditure&nbsp;</li> </ul> </div> </div> </div> </div> </div> <div class="field field--name-field-also-on-this-site field--type-entity-reference field--label-above"> <div class="field__label">Also on this site</div> <div class="field__items"> <div class="field__item"><a href="/content/manage-health-and-safety-when-running-events" hreflang="en">Manage health and safety when running events</a></div> <div class="field__item"><a href="/content/project-management" hreflang="en">Project management</a></div> <div class="field__item"><a href="/content/public-relations-pr" hreflang="en">Public relations (PR)</a></div> </div> </div> <div class="field field--name-field-content-category field--type-entity-reference field--label-above"> <div class="field__label">Content category</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/106" hreflang="en">Tourism</a></div> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> </div> <br /> <h3>Source URL</h3> <a href="/content/event-organisation-checklist">/content/event-organisation-checklist</a> <br /> <h3>Links</h3> <div id="print-output"> </div> </div> </li> </ul> </div> </div> </div> <div class="views-element-container"><div class="view view-eva view-checklist-navigation view-id-checklist_navigation view-display-id-entity_view_1 js-view-dom-id-9d610ee3844bd73f9da505e0a4dc4f51b66e7028ad7af70738854dde07ee6d2b"> </div> </div> <div class="views-element-container"><div class="view view-eva view-printable-book-list view-id-printable_book_list view-display-id-entity_view_1 js-view-dom-id-d4edb78a47515aa2d76e2c7e888f12cbf0df884a866d8d8d376faa135df20db2"> </div> </div> <div class="node_view"><ul class="pre_links"><li class="print"><a href="/node/16101/printable/print" target="_blank">Print</a></li></ul></div> Wed, 09 Aug 2017 11:44:56 +0000 amulvenna 16101 at