Using strategic partnerships to innovate and grow - NearyNógs Stoneground Chocolate
In this guide:
- Starting and running a food business
- Start a food business in Northern Ireland
- How to register your food business in Northern Ireland
- Comply with food safety regulations
- Food allergies, food intolerances and labelling
- Healthier menu choices for food businesses
- Inform customers of calories and allergens with MenuCal
- Starting a food business - Bodega Bagels
- Running a food business from home – Lily Pink Bakery
- Using strategic partnerships to innovate and grow - NearyNógs Stoneground Chocolate
Start a food business in Northern Ireland
What you need to know about starting a food business in Northern Ireland, including how to register and comply with food safety and allergen law.
Food businesses in Northern Ireland are required by law to register their establishments with the environmental health service of their local council. Food establishments include:
- food retail businesses
- catering outlets
- food manufacturing and packing businesses
- importing or exporting food
- food distribution businesses
- domestic premises where food business activities are carried out
Registered premises are inspected to ensure they comply with the law. See how to register your food business.
Comply with the law when starting a food business
Whether you're starting up a food business from scratch or taking over an existing business, it's essential to get things right from the beginning. There are some very important rules you must comply with, including:
- ensuring premises are suitable for preparing food safely
- ensuring appropriate food safety procedures are in place
Read more on how to comply with food safety regulations and what you must do regarding food allergies, food intolerance and labelling.
Best practice when starting a food business
You should consider following best practice guidelines to help you comply with the law. The Food Standards Agency (FSA) has advice and guidance on . Their guide on covers best practice and helps food businesses meet their legal requirement to have a Hazard Analysis and Critical Control Point based procedure in place.
There is also FSA guidance on for caterers focusing on key areas such as food safety, storage, training and hygiene.
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How to register your food business in Northern Ireland
How to register your food business with your local council and find advice on starting a food business in Northern Ireland.
All food establishments in Northern Ireland, including food businesses operating from domestic premises, must be registered with their local council environmental health service.
Do I need to register my food business?
All types of food businesses that serve customers directly need to register, including:
- restaurants, cafes and takeaways
- catering businesses run from home, B&Bs, mobile catering and temporary businesses
- marquees, food stalls, food pop-ups and food vans
- nurseries, schools and care homes
- distance selling, mail order and food delivery including online
You will need to register your food business if you:
- sell food
- cook food
- store or handle food
- prepare food
- distribute food
Businesses involved in food distribution or food supply that operate from an office should also register as food businesses, even if they don't keep any food at the premises.
When do I need to register my food business?
You must register your food establishment at least 28 days before opening. If you have more than one food establishment then each one must be registered with the local council where it's located. If you are already trading and have not registered, you need to do so as soon as possible.
You should also inform the local council environmental health service if the food business activities change, including:
- change of food business operator (notification of a change of the operator of a food business establishment should be made by the new food business operator)
- a change to the activities carried out in relation to food
- closure of a food business establishment
Why do food premises have to be registered?
Registration enables local authorities to keep an up-to-date list of all food premises in their area. They can visit them when they need to and inspect the establishment to make sure they comply with food safety regulations.
How to register your food business establishment
Registering a food business is simple and free of charge. You only have to register each food establishment once.
GOV.UK has a tool where you simply submit the postcode location of your food business establishment. The tool then returns details of how to apply to your local council with a link to the application form, whether it be an online or downloadable form.
Your local council environmental health service will be able to help you with any questions you have about registering your food business. Find your local council in Northern Ireland.
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Comply with food safety regulations
Find guidance, information and best practice on complying with food safety regulations.
Food safety legislation exists to protect the public from unsafe food. To comply with food hygiene and standards, you must have the relevant food safety management procedures in place. You must also consider the suppliers you use, the traceability of your food, and how you transport it.
Food safety management procedures
All catering and retail food business operators must have in place food safety management procedures based on the Hazard Analysis and Critical Control Point (HACCP) principles.
HACCP is an internationally recognised system of food safety management that helps you:
- identify potential food safety problems - or 'hazards' - in your business
- introduce procedures to remove the hazards, or reduce them to an acceptable level
These procedures can help you produce and sell food that is safe to eat, providing that you:
- keep up-to-date documentation and records relating to your procedures
- review procedures regularly to ensure they reflect what you produce or how you work
FSA guidance on food safety management
To help you put your food safety management procedures in place, the Food Standards Agency (FSA) provides food safety management guides for small businesses, including:
- - for caterers and retailers in Northern Ireland
- - for restaurants, cafés, takeaways and other small catering businesses
These guides will not only help you comply with food hygiene regulations, but will also help you understand how to:
- make food safely
- train staff
- keep records to show that your food safety procedures are effective
- protect your business' reputation
- improve your business' efficiency - eg by wasting less food
There are other FSA guides that can help you comply with food hygiene legislation and give advice on good practice. For example:
- - it focuses on E. coli but the steps taken to avoid cross-contamination will also help control other harmful bacteria
- - it provides hygiene and allergy advice specifically for takeaways and food delivery businesses
- - it gives advice on preventing the spread of infection by clarifying what illnesses and symptoms staff should report and what managers should do in response
Your local council environmental health service can also advise you on the relevant food safety management procedures. Find your local council in Northern Ireland.
Food hygiene
Anyone who handles food must ensure that their practices minimise the risk of harm to the consumer. Part of complying with food safety is managing:
- food hygiene, including requirements on cleaning, cooking, chilling food and cross-contamination
- , ie legal standards for labelling and composition of food products
You must also meet the legal requirements for food packaging and labelling.
Food allergens and additives
To keep your customers safe, you must follow the allergen information rules which require you to:
- provide accurate allergen information
- handle and manage allergens properly in the food preparation area
Find out more about food allergies, food intolerances and labelling.
Additional rules apply if you use food additives.
Traceability and withdrawal of food
Traceability rules help keep track of food in the supply chain. To meet the traceability requirement, you must keep records of:
- all the suppliers that provide you with any food or ingredients
- all the businesses that you supply with food products or ingredients
The records will help enforcement officers if there is a problem with food safety that means food may have to be withdrawn or recalled. Records should include:
- the name and address of supplier (or the business you are supplying)
- the nature and quantity of products
- the date of the transaction or delivery
You can also record batch number, invoices or receipts of food products purchased.
You must keep these records up-to-date and available for inspections at all times. They will be checked if there is a safety problem with food you have sold.
You need to withdraw from sale food which is unsafe. You must let the environmental health department of your local council and the FSA know if you have supplied unsafe food to customers. Read guidance on .
Food safety inspections and enforcement
In Northern Ireland, local councils are responsible for enforcing food hygiene laws. Authorised officers have the right to:
- enter and inspect your premises at any reasonable time without making an appointment
- take enforcement action to protect the public, such as seizing foods suspected to be unfit for human consumption
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Food allergies, food intolerances and labelling
Why food operators need to be aware of food allergies and intolerances, and how to put in place best practice.
Some people have an allergy or intolerance to certain types of food. They need enough information about what they eat to help them avoid these foods.
Food businesses in the retail and catering sector are required by law to provide allergen information to consumers and follow the relevant labelling rules. They must:
- provide allergen information for prepacked and non-prepacked food and drink products
- handle and manage food allergens effectively in food preparation
- make sure that staff receive training on allergens
List of allergens in food - 14 major food allergens
Any type of food can cause a reaction, but some are more likely to than others. There are 14 major allergens which food businesses must declare by law when used as ingredients:
- celery
- cereals containing gluten - including wheat (such as spelt and Khorasan), rye, barley and oats
- crustaceans - such as prawns, crabs and lobsters
- eggs
- fish
- lupin
- milk
- molluscs - such as mussels and oysters
- mustard
- tree nuts - including almonds, hazelnuts, walnuts, brazil nuts, cashews, pecans, pistachios and macadamia nuts
- peanuts
- sesame seeds
- soybeans
- sulphur dioxide and sulphites (if they are at a concentration of more than ten parts per million)
Even a very small amount of certain foods can sometimes cause a severe reaction called anaphylaxis. This can make people very ill and in some cases can be fatal, so it's crucial and also a legal requirement that you're able to inform your customers what's in a particular dish.
Allergen information for different types of food
Different allergen labelling rules apply depending on how the food is provided to the customer. For example:
Prepacked food
Prepacked food must have an ingredients list present on the packaging and allergens present in the product must be emphasised each time they appear in the ingredients list.
Non-prepacked (loose) foods
Loose foods must have allergen information for every item that contains any of the 14 allergens.
Prepacked for direct sale (PPDS) food
From 1 October 2021, the requirements for PPDS food labelling changed. Any business that produces PPDS food is required to label it with the name of the food and a full ingredients list, with allergenic ingredients emphasised within the list.
Find out more about food allergen labelling.
Tell customers about food allergens and calories
The Food Standards Agency (FSA) has developed a range of resources to help food businesses comply with legal requirements to manage and record allergen information.
These resources include:
- The MenuCal tool - can help you to identify, manage and communicate allergen information for food and drink on your menu. You can also use it to calculate the amount of energy in food and drink on the menu.
- - it offers advice for food businesses on providing allergen information and best practice for handling allergens.
- In-depth - it outlines the food allergen labelling and information requirements under the EU Food Information for Consumers regulations.
- - free online training and materials for food business operators and those involved in selling or producing food.
- - it includes advice on providing allergen information and avoiding cross-contamination in the kitchen.
Further guidance is available on the which came into force on 1 October 2021. You can also use the Food Standards Agency's to check if your business sells PPDS food.
Labelling of 'free-from' foods
Making 'free-from' claims in relation to food allergens requires strict controls of ingredients, how they are handled and how they are prepared. A 'free-from' claim is a guarantee that the food is suitable for all with an allergy or intolerance.
For example, if you are handling wheat flour in a kitchen and you cannot remove the risk of cross-contamination, you should let the customer know. You should not make any gluten-free or wheat-free claims.
The Food and Drink Federation provides specific information and guidance on:
See more on labelling food products.
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Healthier menu choices for food businesses
Guidance to help different types of food businesses provide cost-effective, healthier food choices for customers.
It makes good business sense to give your customers healthier food choices. By serving healthier options you could help improve the health of your customers while also reducing your operating costs. For example, you could reduce the amount of meat in a pasta dish by substituting it with finely diced vegetables.
Making menus healthier
The Food Standards Agency (FSA) in Northern Ireland has a range of online resources to help you make your menu healthier.
Their 91Ïã½¶»ÆÉ«ÊÓÆµs you to display energy information – in both kilojoules (kJ) and kilocalories (kcal) – on your menu and provide healthier options, enabling consumers to make healthier, more informed choices when eating out.
To put energy information on your menu will need to accurately calculate the energy content of your recipes. You can do this using the FSA's free online MenuCal tool. The tool can also help you identify, manage and communicate required allergen information.
By standardising recipes and planning your menu, you can make small changes to make the food you serve healthier and more profitable.
Healthier catering tips for food businesses
A range of healthier catering guides is available from the FSA. These guides provide simple, practical changes that businesses can make when procuring, preparing, cooking, serving and promoting food. There are seven different business-specific guides:
These guides describe simple, practical changes businesses can make when procuring, preparing, cooking, serving and promoting food.
Making Food Better programme
The FSA's Making Food Better programme, previously known as the Eating Well Choosing Better programme, 91Ïã½¶»ÆÉ«ÊÓÆµs small and medium-sized food businesses across all sectors of the NI food industry to reformulate their products to provide healthier food for consumers. Reformulation aims to:
- reduce levels of sugar, saturated fat, and salt content of the food produced for, sold or served to customers
- reduce portion size served to customers
The programme aligns with the UK government's targets on sugar, salt and calorie reduction. To deliver this programme, the FSA work closely with representatives from across Northern Ireland including the Department of Health, Invest Northern Ireland, the food industry, district councils and academic institutions.
Guidance is available from the FSA to help businesses . The FSA website also lists other to help them on their reformulation journey.
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Inform customers of calories and allergens with MenuCal
Free online tool to help food businesses identify and inform customers of allergens and calories for menu items.
The Food Standards Agency (FSA) provides a free online tool to help businesses identify, manage and communicate allergen information and display calories on menus.
The MenuCal tool allows food businesses to identify if there are allergens present in any of the food they serve and make this information known to their customers. MenuCal can also be used to calculate energy in the food that businesses serve. The tool enables food businesses to add ingredients for recipes and print off menus with allergen and energy information clearly displayed.
MenuCal aims to save food businesses time and money by helping you comply with legal requirements to manage and display allergen information. It could also increase your profitability by appealing to health-conscious customers by helping you to:
- make smarter choices about the food you serve
- tailor portion sizes to reduce the amount of energy value
- change ingredients to give a healthier option
Through the FSA's , 91Ïã½¶»ÆÉ«ÊÓÆµ and advice is available to food businesses to help them put energy information on the menu.
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Starting and running a food business
Starting a food business - Bodega Bagels
Steven Orr, co-founder of Bodega Bagels, explains how they started their business.
Bodega Bagels is a bakery producing New York-style bagels and cream cheese spreads. The business began in the garage of founders Steven Orr and Kirsty Winter. Less than five months after opening, Bodega Bagels expanded to employ eight additional staff. At first, the business sold its products through an online order and pick-up service and now has a weekend pop-up at the Banana Block, a museum and events space, in east Belfast.
Steven tells us about the process of starting a food business, including registering, following food hygiene rules and where to find advice.
Getting started
"We decided to start Bodega Bagels during the lockdown. We realised how much better our homemade bagels were compared to supermarket versions and saw a gap in the market in Northern Ireland."
"We considered how to sell our bagels – we opted to sell in advance via our website for customers to collect at the weekend."
"East Belfast Enterprise helped us by recommending we access start-up 91Ïã½¶»ÆÉ«ÊÓÆµ from our local council, and after their grounding in the area, we moved to the Kick Start programme that offered mentoring 91Ïã½¶»ÆÉ«ÊÓÆµ. This assistance gave us the confidence to develop a business plan, which led to a grant to buy an industrial oven."
Registering our food business
"Registering our business wasn’t as complicated as we thought. I learned about the process by searching online. Baking bagels is relatively low-risk, with no hot food, no raw meat and very few allergens, making the process much easier. Talking to the Environmental Health Officers (EHO) from Belfast City Council showed me that it wasn't as scary as it seems – most of it is common sense."
"If you run a registered food business, you must have a plan based on the Hazard Analysis and Critical Control Point (HACCP) principles. This plan considers and manages potential risks to food safety. I found helpful templates online and was able to create a system that was manageable but also detailed enough to cover all the legal requirements."
Food safety and hygiene
"For Bodega Bagels, food hygiene is mainly about having a clean cooking facility and environment. We use wipeable surfaces, hand cleaning facilities and protective clothing to reduce any chance of contamination."
"As we've grown to produce spreads and cold bagel fillings, we record our deliveries and storage and temperature-check our fridges."
"Understanding allergens and ensuring our customers are aware of these is a priority. We publish allergen information on our website and display it on site. All new staff are trained on the dangers of cross-contamination and are aware of any risk items we sell – they also know how to mitigate those risks."
"Online courses are a good source of guidance – the short Level 2 Food Hygiene certification covers most of what you need to know."
"The council Environmental Health Officers are the single best source of information. Our EHO is only a phone call or an email away, and is always on hand to offer advice and guidance. The Food Standards Agency are also really helpful and always open to giving advice. They want you to succeed - they don't want to trip you up."
Growing our business
"Bodega Bagels has gone from being based in our garage to having a weekend pitch at Banana Block and ten staff. Our growth has been rapid and we don't plan on slowing down. In time, we hope to do more than just weekends and expand into catering and wholesale."
"The best compliment we hear is an American customer telling us our bagels are on par with bagels in NYC and the best they've ever had outside of New York."
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Starting and running a food business
Running a food business from home – Lily Pink Bakery
Claire Magowan, founder of Lily Pink Bakery, discusses the challenges, rewards, and practicalities of running her food business from home.
Lily Pink Bakery is a home-based bakery in Belfast, specialising in creative buttercream cakes, cupcakes, and brownies. The business holds a 5-star Food Hygiene Rating and trades mainly online through direct deliveries, customer collections and postal orders.
Claire Magowan, founder of Lily Pink Bakery, discusses the challenges, rewards, and practicalities of running her food business from home.
Getting started
"I had always loved baking, having made cupcakes and cakes for fun for years. In 2012, I joined a Belfast City Council programme on turning your hobby into a business and went straight into self-employment. I never looked back!"
"Working out of my home was the only option when I started. I had no funding and didn't wish to begin my business in lots of debt."
"In the early days, I concentrated mainly on market trading with a permanent stall at St George's Market. This route allowed me to have a space where I could trade and meet my customers without the commitment of premises and the associated bills."
"Although I loved trading at the market, by 2018, wedding cakes were becoming my main focus, and then COVID-19 happened. Almost all my bookings were cancelled or rescheduled across 2020 and 2021."
Adapting the business model
"Working within the restrictions, I set up my e-commerce site on Shopify and began selling weekly cupcake boxes that I would bake at home and deliver across Belfast one day a week. This approach was a roaring success - it allowed my business to survive and thrive. I learned many new skills, including route planning for deliveries and operating an online store."
"From this, I also developed my postal boxes - these were a massive undertaking, researching packaging that would survive the postal system, what items had the best shelf life and the legalities of distance selling."
"Most of my sales now come directly from my website. I deliver wedding cakes across Northern Ireland, and for all other orders, my customers usually collect from my home."
Pros and cons of running a food business from home
"The cost is the biggest benefit. I don't have to worry about high rents and rates fees. At times, I have considered renting kitchen spaces or retail space in Belfast, but this is very expensive and truly limits the food culture of this city which has so much potential."
"The other benefit, of course, is avoiding a daily commute!"
"In terms of the challenges, maintaining a healthy work/life balance can be very difficult at times. If possible, designate a separate space within your home for work to help you avoid bad habits I have developed, like doing your admin in bed!"
"You must also ensure that your business doesn't disrupt the community around you. For example, with noise or customers parking when collecting their orders."
Food safety and hygiene
"Like any food business, I must register with the council. This process involves a home inspection and following the same procedures as any restaurant or cafe. You also must complete a food hygiene course."
"To manage daily food hygiene, I keep a log of clean-down times for my kitchen, including the equipment cleaned, the cleaning product used, and the time completed. Belfast City Council provides a binder with easy-to-follow guidelines for all required records and procedures."
"My home business is considered low-risk, so I don't find major food safety and hygiene challenges. Working with meat, or in allergen-friendly manufacturing, the rules are likely to be stricter."
"I state my allergens clearly on my website in several places, including my menu and FAQ page. On the Shopify store, I list the allergens in the description on each product page. For anything posted or pre-packaged, I have all ingredients listed and, where necessary, broken down into component ingredients."
"I tell my customers that I work in an open kitchen environment and can't guarantee items are allergen-free. I am very strict in protecting customers and my safety."
"I'm delighted to have a 5-star Food Hygiene Rating from the council. This rating shows my customers that I respect their safety and well-being by maintaining a clean, organised manufacturing environment."
"I achieved my rating by working with Belfast City Council and following all the advice they give when registering, including the food and allergen safety guidance they have on their website. In my experience, the council staff are helpful and will answer any questions to help you achieve the food hygiene levels required for your business."
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Starting and running a food business
Using strategic partnerships to innovate and grow - NearyNógs Stoneground Chocolate
Shane Neary, co-founder of NearyNógs Stoneground Chocolate, explains how they use strategic partnerships to innovate and grow their family business.
NearyNógs Stoneground Chocolate is Ireland's first bean-to-bar chocolate maker, based in County Down. Founded in 2011 by Shane and Dorothy Neary, the company ethically sources high-quality cocoa beans and produces over 60 craft chocolate products. It supplies wholesale, retail, online, and export markets, while also offering workshops, factory tours, and events that immerse customers in the craft of chocolate making.
In this case study, Shane describes how collaborations with retailers, distilleries, and other artisan producers have driven their success, leading to an expanded product range, unique customer experiences, and new business opportunities.
From a hobby to a craft chocolate business
"It started with a fundraiser. A family member was going to India for charity work, so we made chocolate to raise money. People loved it, and soon we were supplying craft markets, weddings, and events. Then life changed. Our youngest child became ill, and we needed flexibility. Regular jobs no longer suited us, so we became self-employed and turned our hobby into a business."
"From the start, customers asked for dairy-free and gluten-free options, so we decided to produce our chocolate entirely in-house. That's how our craft chocolate business was born."
Creating strategic alliances
"Partnerships have helped us grow in ways we couldn't alone. We work with small retailers, major brands, ethical farming communities, and suppliers worldwide. But being a rural business, we don't have the footfall of a city-based chocolatier. Collaborating locally helps us to bridge that gap and reach new customers through events and co-branded products."
"We've teamed up with nearby distilleries to create chocolate-spirit pairings, and we've run tasting experiences with local artisan producers. These partnerships increase sales, attract visitors, and introduce our products to new markets. They also allow us to experiment with new ingredients, techniques and product ideas, helping us stay ahead in a competitive industry."
"We've also worked with organisations like Tourism Ireland, Tourism Northern Ireland, Invest Northern Ireland, and local council groups to expand our reach and build our brand."
What we look for in a potential partner
"When choosing partners, we look for honesty, integrity, and shared values around ethical sourcing, sustainability, and craftsmanship. Transparency in the supply chain and fair pricing are essential. And a partnership must feel right - it helps to like the people you're working with."
"Locally, we focus on tourism and craft experiences, as well as food and drink producers whose products complement ours. A great example is our work with a local distillery to create a chocolate infused with high-quality craft spirits. Tourists loved it; it was something they couldn't find anywhere else. This partnership boosted sales and introduced us to a new audience."
"Working with larger retailers is a different challenge. Orders are bigger, but prices are lower, negotiations tougher, and terms stricter. Project management is more demanding too. Smaller collaborations give us flexibility and shared exposure, so we balance both to stay profitable and visible."
How we manage partnerships: challenges and solutions
"Forming partnerships isn't always straightforward - pricing must be fair for both sides, and aligning schedules between busy businesses takes effort. However, with experience, we've developed a more streamlined approach. We refined our pricing models and learned to adjust availability to make partnerships smoother and more efficient over time."
"Balancing brand visibility also needs careful handling. When we create a product with a partner, both brands must receive recognition. In our chocolate infused with local spirits, for instance, our branding takes the lead, but we clearly acknowledge our collaborator. When a promotional event takes place at either partner's venue, one brand will naturally be more visible, but both businesses equally benefit from shared exposure and ticket revenue."
"Detailed planning is essential for collaborative product development. For new product launches, our core crafting process remains consistent, but partnerships require joint taste testing, collaborative packaging design, and reaching consensus on recipes, flavours, and pricing. This added development time is crucial for creating products that represent both brands and stand out in a competitive market."
How collaboration fuels our growth
"Partnerships influence every part of our business, especially product development. By using local ingredients and produce in our chocolate, we've created new flavours, recipes, and product lines that attract both locals and tourists."
"Co-branded events attract more customers and allow us to set higher ticket prices. Joint marketing expands our audience, and working with other brands strengthens our reputation. It shows we 91Ïã½¶»ÆÉ«ÊÓÆµ local businesses, create unique experiences, and add value to our region's economy. It also makes us a more attractive partner for future collaborations."
"We measure the success of our collaborations by tracking customer feedback, analysing lessons learned, and cultivating new business contacts. Every partnership should help us grow - whether in assets, experience, networks, or market reach."
Future outlook on collaboration
"Collaboration will always be part of what we do at NearyNógs. It builds community, creates new experiences, and strengthens our business. Whether through product development, tourism, or customer engagement, partnerships will remain central to our growth."
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